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Robert Crawford and Matthew Bailey
The purpose of this paper is to explore the value of oral history for marketing historians and provide case studies from projects in the Australian context to demonstrate its…
Abstract
Purpose
The purpose of this paper is to explore the value of oral history for marketing historians and provide case studies from projects in the Australian context to demonstrate its utility. These case studies are framed within a theme of market research and its historical development in two industries: advertising and retail property.
Design/methodology/approach
This study examines oral histories from two marketing history projects. The first, a study of the advertising industry, examines the globalisation of the advertising agency in Australia over the period spanning the 1950s to the 1980s, through 120 interviews. The second, a history of the retail property industry in Australia, included 25 interviews with executives from Australia’s largest retail property firms whose careers spanned from the mid-1960s through to the present day.
Findings
The research demonstrates that oral histories provide a valuable entry port through which histories of marketing, shifts in approaches to market research and changing attitudes within industries can be examined. Interviews provided insights into firm culture and practices; demonstrated the variability of individual approaches within firms and across industries; created a record of the ways that market research has been conducted over time; and revealed the ways that some experienced operators continued to rely on traditional practices despite technological advances in research methods.
Originality/value
Despite their ubiquity, both the advertising and retail property industries in Australia have received limited scholarly attention. Recent scholarship is redressing this gap, but more needs to be understood about the inner workings of firms in an historical context. Oral histories provide an avenue for developing such understandings. The paper also contributes to broader debates about the role of oral history in business and marketing history.
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To provide personal memories of the work of Heinz von Foerster.
Abstract
Purpose
To provide personal memories of the work of Heinz von Foerster.
Design/methodology/approach
The approach is one of personal reflection.
Findings
How the philosophy and science of cybernetic and cybernetics of cybernetics Heinz von Forester helped create was visible in his behavior with others is described. The relationship between von Forester and research associates of the Mental Research Institute is outlined.
Originality/value
Provides an insight to the importance of the work of von Foerster.
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Provides background to the Dada movement, founded by expatriates mainly from Europe in the period from the middle to the end of World War I; and gives guidance on developing a…
Abstract
Provides background to the Dada movement, founded by expatriates mainly from Europe in the period from the middle to the end of World War I; and gives guidance on developing a collection of works covering Dadaism.
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Silvana Trimi, Sang M. Lee, David L. Olson and John Erickson
To discuss relative advantages and disadvantages of internally operated ERP‐ and ASP‐delivered ERP functionality, and present the possible future of these alternatives.
Abstract
Purpose
To discuss relative advantages and disadvantages of internally operated ERP‐ and ASP‐delivered ERP functionality, and present the possible future of these alternatives.
Design/methodology/approach
A thorough review of recent published papers dealing with advantages and disadvantages of ERP and ASP is presented. A good balance of theoretical analysis and real‐world application examples of ERP and ASP is maintained. Some of the disadvantages were discussed from the managerial perspective. Based on these approaches, the possible future direction of ERP and ASP is explored.
Findings
Today, organizations need ERP functionality to cope with the increasing complexity and competitive forces in the environment. Thus, ERP‐ and ASP‐delivered ERP systems are widely applied, often with disappointing consequences. The choice that organizations must make should be based on a thorough review of the advantages and disadvantages of each alternative vis‐à‐vis corporate strategies and resources.
Research limitations/implications
A good managerial overview of ERP and ASP for enterprise solutions. Discussion is based on the managerial perspective of the roles of ERP in organizations.
Originality/value
This paper focuses on the weaknesses of ERP and ASP rather than glorifying their functions.
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This paper aims to provide an insight into the emergence of the global advertising industry by undertaking a comparison of the respective entries of the advertising agencies J…
Abstract
Purpose
This paper aims to provide an insight into the emergence of the global advertising industry by undertaking a comparison of the respective entries of the advertising agencies J. Walter Thompson and McCann Erickson into the Australian market in the 1930s and 1960s.
Design/methodology/approach
This study undertakes a comparison of the strategies and initiatives implemented by J. Walter Thompson and McCann Erickson as documented in the agencies’ respective archival collections as well as industry press reports.
Findings
The similarities between J. Walter Thompson and McCann Erickson reveal that globalisation of the advertising industry was both driven and restricted in even parts by profitability and pragmatism.
Originality/value
The experiences of the J. Walter Thompson and McCann Erickson agencies in establishing their Australian operations offer a unique, long-term view of the emergence and development of a global advertising industry.
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Neha Keshan, Kathleen Fontaine and James A. Hendler
This paper aims to describe the “InDO: Institute Demographic Ontology” and demonstrates the InDO-based semiautomated process for both generating and extending a knowledge graph to…
Abstract
Purpose
This paper aims to describe the “InDO: Institute Demographic Ontology” and demonstrates the InDO-based semiautomated process for both generating and extending a knowledge graph to provide a comprehensive resource for marginalized US graduate students. The knowledge graph currently consists of instances related to the semistructured National Science Foundation Survey of Earned Doctorates (NSF SED) 2019 analysis report data tables. These tables contain summary statistics of an institute’s doctoral recipients based on a variety of demographics. Incorporating institute Wikidata links ultimately produces a table of unique, clearly readable data.
Design/methodology/approach
The authors use a customized semantic extract transform and loader (SETLr) script to ingest data from 2019 US doctoral-granting institute tables and preprocessed NSF SED Tables 1, 3, 4 and 9. The generated InDO knowledge graph is evaluated using two methods. First, the authors compare competency questions’ sparql results from both the semiautomatically and manually generated graphs. Second, the authors expand the questions to provide a better picture of an institute’s doctoral-recipient demographics within study fields.
Findings
With some preprocessing and restructuring of the NSF SED highly interlinked tables into a more parsable format, one can build the required knowledge graph using a semiautomated process.
Originality/value
The InDO knowledge graph allows the integration of US doctoral-granting institutes demographic data based on NSF SED data tables and presentation in machine-readable form using a new semiautomated methodology.