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Article
Publication date: 1 September 2006

John D. Mittelstaedt, William A. Ward and Edward Nowlin

To examine the effects of urbanization and industrial concentration on the propensity of firms to export, and to determine whether these aspects of geography affect smaller firms…

2352

Abstract

Purpose

To examine the effects of urbanization and industrial concentration on the propensity of firms to export, and to determine whether these aspects of geography affect smaller firms differently than larger ones.

Design/methodology/approach

Based on expectations from economic geography and organizational learning theories, logistic regression was used to assess the effects of firm size, urbanization and industrial concentration on the export choices of 43,707 manufacturing firms located in the Southeastern USA.

Findings

Results indicate that geography affects choices to export, and that these choices differ with firm size. The smallest manufacturers (fewer than 20 employees) were most likely to export from urban areas and in concentrated industrial sectors. Industry‐specific differences were also found.

Research limitations/implications

Results from the Southeastern USA are consistent with findings from China, though caution should be used in generalizing from these findings. The findings suggest that both internal and external scale economies must be considered in order to understand the export success of small firms.

Practical implications

These findings suggest that factors external to the firm affect the learning and decision process of smaller firms in very different ways than larger firms. Small firms are more dependent on their geographic environments than larger firms, when engaging the global economy.

Originality/value

This is the first paper to examine the simultaneous effects of internal and external scale economies on the propensity of firms (and particularly small firms) to engage in export activities.

Details

International Marketing Review, vol. 23 no. 5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 January 2006

Michael Jay Polonsky and John D. Mittelstaedt

This paper seeks to examine institutional publishing in six socially oriented marketing journals generally and then to explore the performance within Asian institutions and those…

768

Abstract

Purpose

This paper seeks to examine institutional publishing in six socially oriented marketing journals generally and then to explore the performance within Asian institutions and those within Australia and New Zealand, in detail.

Design/methodology/approach

Authorships of Journal of Macromarketing, Journal of Public Policy and Marketing, Journal of Consumer Affairs, Journal of Non‐Profit and Public Sector Marketing, International Journal of Non‐Profit and Voluntary Sector Marketing, and Social Marketing Quarterly, from 1999‐2003, were tracked by institution and nationality of school. Results are reported for both number of authors and per cent of authorship.

Findings

There is a dominance of publishing by North American academics within the social area. Asian academics appear to be generally under‐represented, based on the region's size, although scholars in Australia and New Zealand perform relatively better than one might anticipate.

Research limitations/implications

A review of socially oriented publishing performance by institutions in Asia identifies that socially oriented research appears to be a focus in Australia and New Zealand across a range of institutions, but occurs less frequently in other Asian countries.

Practical implications

Results are useful for understanding the role of socially oriented research among scholars in Asia and the Pacific. While Australia and New Zealand have made marks in socially oriented research, it appears to be a potential growth area for marketing scholars in Asia and the Pacific.

Originality/value

This is the first paper to examine the role of geography in publishing among those interested in social issues in marketing.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 18 no. 1
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 November 2006

Michael Jay Polonsky, Romana Garma and John D. Mittelstaedt

The purpose of this paper is to examine the global contribution of academics to marketing literature between 1999 and 2003, based on an examination of the location of academics…

1089

Abstract

Purpose

The purpose of this paper is to examine the global contribution of academics to marketing literature between 1999 and 2003, based on an examination of the location of academics institution of employment, as reported in published works. The data is used to evaluate the global dispersion of publishing.

Design/methodology/approach

The paper uses the method of content analysis where the authorship of all articles in 20 leading marketing journals between 1999 and 2003 is examined. An empirical examination of performance was undertaken across geographic regions. There was also an examination of whether the quality of journal affected regional performance.

Findings

The research found that there is a significant “bias” of authorship within the 20 journals examined, with the majority of works published by academics at institutions in North America. There is some variation in regional performance based on the type of journal examined.

Research limitations/implications

There was no attempt to empirically examine why differences might exist. The study only focused on a sample of 20 English language journals over five years. These journals have been included in studies that list the leading marketing journal for US and European academics.

Practical implications

The research suggests that there may in fact be regional differences in publishing behaviour. It is unclear if these differences relate to variations in the “objectives” of institutions within each country or other factors, such as the North American publish‐or‐perish mentality. The research posits that a marketing knowledge may be unnecessarily restricted, if there is a bias against non‐North American perspectives.

Originality/value

While there have been other works examining research performance of institutions, there has been limited examination in marketing on the nation in which authors work and none have used a broad cross‐section of journals. This work takes a global “snapshot” of national research performance within marketing.

Details

European Business Review, vol. 18 no. 6
Type: Research Article
ISSN: 0955-534X

Keywords

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Article
Publication date: 1 November 2006

Göran Svensson

297

Abstract

Details

European Business Review, vol. 18 no. 6
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 1 July 2005

Kamran Ahmed, A. John Goodwin and Kim R. Sawyer

This study examines the value relevance of recognised and disclosed revaluations of land and buildings for a large sample of Australian firms from 1993 through 1997. In contrast…

512

Abstract

This study examines the value relevance of recognised and disclosed revaluations of land and buildings for a large sample of Australian firms from 1993 through 1997. In contrast to prior research, we control for risk and cyclical effects and find no difference between recognised and disclosed revaluations, using yearly‐cross‐sectional and pooled regressions and using both market and non‐market dependent variables. We also find only weak evidence that revaluations of recognised and disclosed land and buildings are value relevant.

Details

Pacific Accounting Review, vol. 17 no. 2
Type: Research Article
ISSN: 0114-0582

Keywords

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Publication date: 27 June 2016

Mark Peterson and Matthew B. Lunde

This paper reviews recent developments in marketing-related sustainable business practices (SBP) that macromarketing scholars have researched and debated for four decades. Such…

Abstract

Purpose

This paper reviews recent developments in marketing-related sustainable business practices (SBP) that macromarketing scholars have researched and debated for four decades. Such SBPs should be regarded as positive steps toward a future where business does more good than harm in society.

Methodology/approach

Using the approach of a literature review, this paper highlights the actions of entrepreneurs and firms to implement SBPs resulting from analysis of the interplay between markets, marketing and society. Such analysis is in the tradition of macromarketing scholarship.

Findings

The study identifies important developments about an important shift toward adopting SBPs among many firms, as well as among consumers − especially, in developed countries of the world.

Research implications

The study suggests that taking a macromarketing view offers scholars a broad lens on current complex marketplace phenomena that will prove effective in better understanding sustainability issues.

Practical implications

The results of the study underline the value of macromarketing scholarship through the last four decades. By being daring enough to consider other stakeholders other than marketers and owners of firms, macromarketers have provided scholars a more holistic understanding of business’ role in society.

Originality/value

Today, enlightened practitioners who utilize knowledge from macromarketing scholarship can gain a competitive advantage as they navigate markets increasingly influenced by a wider set of stakeholders. Such influential stakeholders include partner firms, employees, society and local communities, NGOs, media, government, as well as the environment and future generations. Scholars can gain perspective on the phenomena they investigate with such a macromarketing lens.

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Article
Publication date: 1 February 2003

Sharad Asthana and Birendra Mishra

This study investigates the incremental value‐relevance of non‐pension postretirement benefit obligations and expenses (disclosed by firms pursuant to SFAS 106). Our study is…

81

Abstract

This study investigates the incremental value‐relevance of non‐pension postretirement benefit obligations and expenses (disclosed by firms pursuant to SFAS 106). Our study is motivated by previously published evidences that investors value the SFAS 106 measure of postretirement benefit obligations. However, prior research does not address incremental value‐relevance of the SFAS 106. We address two related questions. First, “do the SFAS 106 measures of non‐pension postretirement benefit obligations and expenses provide incremental value relevance (after controlling for information available from non‐SFAS 106 sources).” Second, “under what circumstances are the SFAS‐106 measures more likely to provide incremental value relevance.” The key findings of this paper are: (i) on average, SFAS 106 measures of postretirement benefit obligations and expenses have no significant incremental value‐relevance after controlling for non‐SFAS 106 information; and (ii) labor intensity and the magnitude of postretirement benefit obligation increases the incremental value‐relevance of SFAS 106 measures.

Details

Review of Accounting and Finance, vol. 2 no. 2
Type: Research Article
ISSN: 1475-7702

Available. Content available
Book part
Publication date: 13 November 2017

Free Access. Free Access

Abstract

Details

Mastering Market Analytics
Type: Book
ISBN: 978-1-78714-835-2

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Article
Publication date: 1 August 2002

Kiran Karande, C.P. Rao and Anusorn Singhapakdi

A recent article pointed out that “past research has paid relatively little attention to the sources of individuals’ moral philosophies from either a conceptual or an empirical…

4429

Abstract

A recent article pointed out that “past research has paid relatively little attention to the sources of individuals’ moral philosophies from either a conceptual or an empirical standpoint” and investigated the determinants of idealism and relativism among American marketers. A literature review indicates that there is even less theoretical and empirical cross‐cultural investigation of moral philosophies. As more and more companies are expanding into foreign markets, problems related to cross‐national ethics and social responsibility are becoming increasingly prevalent. Therefore, this study proposes a framework explaining the differences in the idealism and relativism of American, Malaysian, and Australian marketers based on: country differences (cultural differences and differences in economic and legal/political environment); corporate ethical values; and gender and age of the marketer. Results indicate that there are differences in the level of idealism and relativism exhibited by marketers from the three countries. Irrespective of country, corporate ethical values are positively related to the idealism and negatively related to the relativism of marketers. Also, irrespective of country, women are more idealistic than men, and relativism increases with age. Implications are offered and avenues for future research suggested.

Details

European Journal of Marketing, vol. 36 no. 7/8
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 August 1978

Daniel J. Brown

Whatever happened to retail trade area analysis? Some may recall that through the late 1950s and middle 1960s, location scholars seemed to be organising and expanding an…

551

Abstract

Whatever happened to retail trade area analysis? Some may recall that through the late 1950s and middle 1960s, location scholars seemed to be organising and expanding an interesting body of literature. However in the recent past, the central thrust of economic analysis seems to have stalled, with research dispersing in numerous directions.

Details

International Journal of Physical Distribution & Materials Management, vol. 9 no. 3
Type: Research Article
ISSN: 0269-8218

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