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This study investigates the economic strategies street beggars (SBs) employ in Ghana to gain a competitive advantage within the contested urban spaces they occupy. By conceptualising SBs as economic actors, the research shifts the focus from perceiving them as passive recipients of charity to recognising their intentional decision-making and strategic behaviour to maximise financial benefits.

The study adopts a qualitative case study approach, using non-participant observation and semi-structured interviews with 40 SBs in Kumasi, Ghana. Thematic analysis was used to identify the economic strategies used by SBs to gain a competitive advantage.

The study reveals three main strategies adopted by SBs: child advertisement, body marketing, and narrative marketing. These strategies emerge from the SBs' contextual understanding of the public’s social protection needs and are used to develop strategies that give them an advantage over other SBs within contested urban streets.

Future research could explore the effectiveness of different economic strategies employed by street beggars and compare their financial outcomes. Investigating the public’s perceptions and attitudes towards these strategies could provide valuable insights.

Policymakers and city authorities should acknowledge some street begging as an economic activity and develop regulations, designate begging areas, and establish guidelines for acceptable practices. Creating targeted skill training, entrepreneurship programs, and access to microfinance can facilitate the transition of street beggars from begging to more sustainable forms of livelihood.

This study challenges the perception of street beggars as passive victims, highlighting their agency and strategic decision-making. Recognizing their economic strategies can inform policies that regulate begging as an economic activity, create alternative opportunities, and prevent exploitation of vulnerable groups, ultimately promoting more sustainable and dignified livelihoods for street beggars.

This study seeks to enrich the current literature and bridge the research gap by investigating the phenomenon of street begging and the diverse economic strategies street beggars employ to gain a competitive advantage within urban areas. This research moves beyond computing financial income and regulating begging by conceptualizing SBs as economic actors and begging as an economic activity. It explores how SBs use conscious efforts and rational strategies to maximize financial benefits from passers-by and outperform other SBs, providing novel insights into the complex dynamics of street begging.