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Sponsorship's ability to help a company achieve its corporate and marketing objectives has enabled the communication tool to climb to the top of a marketer's promotional consideration set. This paper sets out to review the industry's current understanding of sponsorship as a promotional mechanism. As the medium's underlying principles are identified, marketing practitioners are provided with examples and strategic guidelines so that they are able to maximise their sponsorship investments.

This study surveys professional niche sports sponsors in an effort to empirically understand what selection criteria these companies deem important when evaluating professional niche sports sponsorship proposals. Findings suggest that professional niche sports properties may possess unique attributes on which sponsors place very high levels of importance, such as cost effectiveness, flexibility in assisting sponsors achieve their objectives, a more targeted fan-base and decreased sponsorship clutter. Pragmatically, findings provide professional niche sports managers with tools that may be useful when competing for sponsorship funding against more established mainstream sports properties. Theoretically, the current study begins to fill a gap in the sports sponsorship literature which has primarily focused on mainstream professional sports, major intercollegiate sports and elite amateur sports such as the Olympic Games.

This research highlights the need for sophisticated measurement tools to allow sponsors and sponsees to evaluate sponsorship achievement against specific goals and its performance relative to other promotional tactics. Two high-profile in-stadium sponsorships of a mega-sponsee, the Grey Cup, are evaluated. Some evidence appears to supports and the effectiveness of the sponsorships; other observations raise questions about the accuracy of the evaluation process. The paper provides direction for practice and future research in sponsorship evaluation.

The Traffic Safety Culture (TSC) approach has been applied primarily in high-income countries (HICs), yet the great majority of the burden of road trauma falls on low- and middle-income countries (LMICs), where it constitutes a humanitarian crisis. The UN Decade of Action for Road Safety established road safety in LMICs as a priority issue and launched a plan to address it. Road safety has subsequently been incorporated into the international development agenda via the Sustainable Development Goals. Characteristics of road user behavior, governance, infrastructure, enforcement, and health services in LMICs have led to assertions that many lack a “safety culture” or, more specifically, a “traffic safety culture.” While this invites the suggestion that a TSC approach would have value in LMICs, the question raised in this chapter is whether a psychosocial approach like TSC, developed and applied in HICs, is transferable to LMICs. This is first explored by examining the critique of the assumption that commonly studied psychological processes are universal, noting examples that are relevant to road safety. Cross-cultural psychology studies show that some of the psychological processes commonly studied in HICs differ in important ways in LMICs, while broader comparative research based on anthropology and sociology demonstrates the important influence of religious and cultural factors, economic and infrastructure conditions, institutional capacity and governance. The sociological construct of governmentality provides insight into why public compliance with traffic safety law may be lower in LMICs, and why this situation is likely to take a protracted period of time to change. Given the broader context of road safety in LMICs, the Road Safety Space Model (RSSM) provides a useful framework for identifying the economic, institutional, social, and cultural factors that influence a particular road safety issue in a particular country. This has implications for methodological approaches to TSC in LMICs, as less structured, more ethnographic methods are arguably more appropriate. An analysis of a typical TSC model, drawing on research from LMICs, demonstrates that the model assumes a particular hierarchy of elements (values, behavioral beliefs, normative beliefs, prototypical image, control beliefs), and relationships between them, which may not be true in LMICs. It is therefore more challenging to apply TSC in LMICs, particularly making the transition from identification of the TSC values and beliefs that lead to behavior to the development of an intervention to bring about changes in behavior. TSC is undoubtedly a promising approach in LMICs; however, its first steps should incorporate qualitative approaches and recognize the wide range of factors that are relevant to TSC; use of the RSSM would facilitate such a process. There is scope for further research to refine models of TSC, to determine the best mix of methods to use, and to explore the role of governmentality and its implications for TSC. In the interim, practitioners should strive to understand and take into account the broader social and cultural factors that influence behavior in the particular LMIC where they are working.

To date, research on sponsorship in general, and sport sponsorship in particular, has focused on sponsorship effects (Business-to-Consumer) and the managerial uses of sponsorship. This paper addresses a gap in the sport sponsorship literature by examining sport sponsorship from a Business-to-Business (B2B) perspective, and the use of sport sponsorship as a Critical Sales Event to help the B2B sales force move customers through the relationship life cycle stages proposed by Dwyer, Shurr and Oh (1987). The authors propose and discuss a framework for implementing Critical Sales Events into the relationship marketing life cycle using sport sponsorship; discuss how sport sponsorship can impact buyer-seller relations at pertinent stages of the life cycle; and provide recommendations for future research.

The astonishing thing about Wikipedia is that despite the way it is produced, the product is as good as it is and not far worse. But this is no reason for complacency. As others have documented, Wikipedia has representational blind spots, produced by the nature of its editorial community and their discursive conventions. This article wishes to look at the potential effect of sources on certain of these blind spots.

The author used an extended example, the Wikipedia article on the Philippine–American War, to illustrate the unfortunate effects that accompany a lack of attention to the kind of sources used to produce narratives for the online encyclopaedia. The Philippine–American War article was chosen because of its importance to American history. The war brought to the fore a debate over the future of the USA and the legitimacy of a republic acquiring overseas colonies. It remains controversial today, making it essential that its representation on Wikipedia is soundly constructed.

Inattention to sources (a lack of bibliographical imagination) produces representational anomalies. Certain sources are privileged when they should not be and others are ignored or considered as sub-standard. Overall, the epistemological boundaries of the article in terms of what the editorial community considers reliable and what the community of scholars producing knowledge about the war think as reliable do not overlap to the extent that they should. The resulting narrative is therefore less rich than it otherwise could be.

While there exists a growing literature on the representational blind spots of Wikipedia (gender, class, geographical region and so on), the focus has been on the composition of the demographics of the editorial community. But equally important to the problem of representation are the sources used by that community. Much literature has been written that seeks to portray the social world of the marginalized, but it is not used on Wikipedia, despite it easily meeting the criteria for reliability set by the Wikipedia community. This is a tragic oversight that makes Wikipedia's aim to be a repository for the knowledge of the world, a laudable goal to strive for, even if in reality unobtainable, even harder to achieve than ever.

The contemporary city is a field with a myriad of problems that require deep reflection and the questioning of habitual ways of thinking and acting. This chapter examines some of these, while seeking a path – or perhaps a way out – in order to deal with the difficulties linked to the most pressing emergent phenomena: the multiplication of new citizens, the complicated mosaic of differences, the spread of voluntary communities and the requests for recognition in a socially diverse and multiple society.

The reflections brought together in this chapter leave behind mundane literary routines, imprisoned in the clichés of the discourse on post-modernity, to single out a ‘field of practices’ that is enigmatic but at the same time constitutes and generates a new idea of urbanity. DiverCity (Perrone, 2010) is the literary and evocative figuration that recounts this set of practices. The figuration uses a ‘play on words’ between diversity and city, in which the two concepts are understood as entities with a one-to-one correspondence, an ontological interconnection. DiverCity is the outcome of a process to produce and exchange multiple, plural, interactive (built up during the action), expert and experiential knowledge.

This study aims to identify how Brazilian followers of an X/Twitter profile engage in theory-building processes leading up to the January 8, 2023 riots in Brasília, the Brazilian capital. This paper seeks to understand how cognitive and sociocultural processes weave together to weaponize collective knowledge construction that, in isolation, could be seen as virtuous but, in specific contexts, might lead to radicalization.

This study uses qualitative content analysis of comments on ambiguous X/Twitter posts published by a conspiratorial profile associated with former President Jair Bolsonaro. Content was published in the three weeks that preceded the coup d’état attempt by Bolsonaro supporters on January 8, 2023.

Findings point to users’ resorting to intuitive knowledge to support sensemaking processes in their search for subliminal meanings in tweets. That includes, for example, attempts to crack binary code-encrypted messages. This study also identified practices of cross-media sourcing, where users collect evidence from alternative social media channels to interpret messages containing verbal and visual information. Finally, this study found that religious symbols are often instrumentalized and become a lens through which followers organize information to integrate with their existing knowledge and assumptions.

With this work, the authors build on existing scholarship on epistemologies used by conspiratorial and radicalized groups as they engage in systematic sensemaking and often refer to religion to interpret messages that motivate extreme political position-taking. This study addresses a similar phenomenon as it unfolds in an understudied geographical context (Brazil) and seeks to demonstrate how individuals engage in collective sensemaking practices. The authors hope that their findings inform educators as they explore the affordances of social media to foster positive collective learning experiences in reasoning supported by social media.

The originality of this study is twofold. First, this study uses an analytical lens that draws on the learning sciences and cognitive science for inquiry of radicalization happening around social media. The authors understand that social media lend themselves particularly interesting to the analysis, as they are settings where notions of mastery blur, and individuals engage in conversations on complex, controversial topics. With that engagement, they demonstrate willingness to reason collectively. Second, this study investigates how those phenomena unfold in an understudied context, responding to calls for more diversity in research in the learning sciences as well as in media studies.

A Rapid Evidence Assessment (REA) determined the effectiveness of correctional programmes for women offenders and examined features of programmes providing the strongest outcomes. The paper aims to discuss these issues.

Electronic databases and web sites were reviewed to identify literature focused on interventions with female offenders published since 2006, the end point of the last REA conducted in the area. The following retention criteria were applied: participants were over age 18; sample included women and results are reported separately for women; study included an appropriate comparison group; study included recidivism as an outcome measure. Studies’ methodological design quality was assessed using the Maryland Scientific Methods Scale.

In total, one meta-analysis and 22 studies reflecting 17 unique samples, published from 2006 to December 2014, were identified. Overall, the best evidence suggests that the following programmes and approaches have an evidence base: first, substance abuse treatment, in particular in-custody or hierarchical therapeutic community programmes; second, gender-responsive programmes that emphasize existing strengths and competencies, as well as skills acquisition; and third, following in-custody programme treatment with participation in community follow-up sessions. There is also promising evidence for the use of community opioid maintenance among heroin addicted women.

This review demonstrated that since 2006 the number of high-quality research studies assessing women’s correctional outcomes has grown considerably. The results provide guidance to programme designers and administrators on programmes for women offenders likely to be effective in promoting public safety goals and offender reintegration.