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The purpose of this paper is to study international opportunities gained through co‐opetitive relations in small‐ and medium‐sized enterprises (SMEs) as well as to examine the influence of different levels of co‐opetition on international opportunities.

In order to achieve the purpose, multiple in‐depth case studies are conducted in four SMEs.

The results reveal a paradigm shift in competition in an international context. Co‐opetition has provided international opportunities for the case companies, though to varying degrees and character. Furthermore, international opportunities can be found in strong and weak cooperation‐dominated relations as well as in equal relations between competitors. However, the different levels of co‐opetition influence the characteristics of the international opportunities in terms of continuity and scope.

The results highlight the importance of taking co‐opetitive relations in general as well as the different levels of co‐opetition within these relations into consideration when analyzing the exploration and exploitation of international opportunities in SMEs. The results are, however, limited by the number of cases analyzed and further research on a larger scale is needed in order to draw additional conclusions.

The influence of various co‐opetitive relations found on international opportunities and competitiveness brings to light the value for companies to focus on and to develop these relations as well as to maintain a variety of cooperative relations with their competitors in the internationalization process.

The paper increases the knowledge on a yet largely unexplored, but significant topic, which is valuable both from a practical‐ and a research‐oriented perspective.

The purpose of this paper is to highlight the specific types of coopetition between small and medium-sized craft breweries and related businesses, as well as its drivers and outcomes.

Qualitative research was carried out using in-depth, semi-structured interviews with 18 different small and medium-sized enterprises (SMEs) combined with site visits and secondary data analysis.

The results reveal that craft breweries are engaging in coopetition in several different ways. Mutual benefit, trust, commitment, and sympathy are the crucial drivers for coopetition; whereas innovation development, market reach and marketing, as well as firm growth represent the key shared outcomes of coopetition.

This study suffers from two main limitations, including the focus on coopetition of craft breweries operating in German-speaking countries only and the risk of subjectivity in analysis and interpretation due to the qualitative, explorative nature of the research.

The findings reveal insights into the uniqueness of SMEs – specifically craft brewers – regarding coopetition, which is currently of strong cooperative nature. This study completes prior coopetition knowledge by revealing the importance of coopetition for small, micro and resource-constrained firms operating in dynamic and innovative but traditional (here craft) industries; presenting the cooperation-based type of coopetition as a good competition strategy under fierce competition from large, more established and global business rivals; and identifying sympathy as an important coopetition driver.