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The purpose of this paper is to present a Design for Additive Manufacturing (DfAM) methodology that connects several methods, from geometrical design to post-process selection, into a common optimisation framework.

A design methodology is formulated and tested in a case study. The outcome of the case study is analysed by comparing the obtained results with alternative designs achieved by using other design methods. The design process in the case study and the potential of the method to be used in different settings are also discussed. Finally, the work is concluded by stating the main contribution of the paper and highlighting where further research is needed.

The proposed method is implemented in a novel framework which is applied to a physical component in the case study. The component is a structural aircraft part that was designed to minimise weight while respecting several static and fatigue structural load cases. An addition goal is to minimise the manufacturing cost. Designs optimised for manufacturing by two different AM machines (EOS M400 and Arcam Q20+), with and without post-processing (centrifugal finishing) are considered. The designs achieved in this study show a significant reduction in both weight and cost compared to one AM manufactured geometry designed using more conventional methods and one design milled in aluminium.

The method in this paper allows for the holistic design and optimisation of components while considering manufacturability, cost and component functionality. Within the same framework, designs optimised for different setups of AM machines and post-processing can be automatically evaluated without any additional manual work.

This paper aims to review recent research in design for additive manufacturing (DfAM), including additive manufacturing (AM) terminology, trends, methods, classification of DfAM methods and software. The focus is on the design engineer’s role in the DfAM process and includes which design methods and tools exist to aid the design process. This includes methods, guidelines and software to achieve design optimization and in further steps to increase the level of design automation for metal AM techniques. The research has a special interest in structural optimization and the coupling between topology optimization and AM.

The method used in the review consists of six rounds in which literature was sequentially collected, sorted and removed. Full presentation of the method used could be found in the paper.

Existing DfAM research has been divided into three main groups – component, part and process design – and based on the review of existing DfAM methods, a proposal for a DfAM process has been compiled. Design support suitable for use by design engineers is linked to each step in the compiled DfAM process. Finally, the review suggests a possible new DfAM process that allows a higher degree of design automation than today’s process. Furthermore, research areas that need to be further developed to achieve this framework are pointed out.

The review maps existing research in design for additive manufacturing and compiles a proposed design method. For each step in the proposed method, existing methods and software are coupled. This type of overall methodology with connecting methods and software did not exist before. The work also contributes with a discussion regarding future design process and automation.

The management of international business activities today necessarily includes the market communication of socio-political activity in emerging markets. Critique of market communication of socio-political activity in emerging markets varies from seeing it as something organisations say rather than do to suggesting existing market communication as embracing a simplistic view of communication and socio-political activity in emerging markets. In this chapter, communication and language as social practice is introduced as a possible way to explore market communication and socio-political activity in emerging markets as part of a more complex activity. Various perspectives from philosophical and sociological traditions are used in combination with marketing and management views on and empirical examples of communication and socio-political activity in emerging markets. This chapter illustrates how market communication may be seen as socio-political activity in emerging markets rather than the audit and report of it.

The purpose of this paper is to offer a new perspective on entrepreneurial identity as a narrative construction, emerging in stories about entering the family business.

The qualitative methodological approach involves an interpretative analysis of transcribed interviews conducted in narrative style with 12 women from Swedish family businesses.

By presenting entrepreneurial identity as a combination of two distinct narratives, the “passive” entrance into the family business is highlighted. The “Pippi Longstocking” narrative illustrates conscious choices, drive and motivation based on an entrepreneurial identification: the proactive plot. The “Alice in Wonderland” narrative on the other hand, illustrates women who happen to become entrepreneurs or business persons because the family business was there: the reactive plot. The contrasting and complementing narratives illustrate ambiguities in the identity process.

The authors identified the following opportunities for women in family business: the family business can offer easy access to a career and on‐the‐job learning opportunities; education in other areas can be useful when learning how to manage and develop the family business; and the family business offers a generous arena for pursuing a career at different life stages. Implications for education as well as for policy makers are also presented.

The narratives presented are given metaphorical names with the intention to evoke the reader's reflection and reasoning by analogy, which can lead to new insights. The use of metaphors illustrates multiple layers and ambiguities in identity construction. Metaphors can also create awareness of the researcher as a co‐creator of knowledge.

The purpose of this paper is to examine the thematic content and inclusive language in leaders' media interviews to maintain legitimacy for organizational sustainability activities.

An exploratory, qualitative content analysis of 24 organizational leaders' media interviews about environmental sustainability was conducted. Inclusive language (i.e. collective focus terms, collective personal pronouns, and metaphors) and thematic content were analyzed.

Legitimacy maintenance entails both describing organizational sustainability activities and conveying, through the use of inclusive language, multiple audiences' connection to the organization. The qualitative content analysis found that leaders discussed both primary and secondary stakeholders. With the exception of the code defending existing practices, leaders consistently highlighted positive sustainability activities of their organizations. The inclusive language analysis found that collective focus terms were used by all the leaders, with the most common term being “everyone.” Collective personal pronouns were found in half the interviews. Metaphors were employed by all leaders; the most common sustainability-related metaphors were journey, structural, personification, military/competition, vision and science.

The sample is limited to 24 organizations and not representative of all industries.

While sustainability communication research focuses on annual reports and website and social media content, this study draws attention to a common but under-examined type of strategic external communication: senior organizational leaders' media interviews. To the authors’ knowledge, scholars have not previously considered the possible legitimacy maintenance function of organizational leaders' use of inclusive language and thematic content to address a broad array of stakeholders in their external communication.

The purpose of this article is to describe and analyze the occupational life cycle of Swedish real estate brokers.

Voluntary turnover among real estate brokers could lead to occupational turnover and/or employee turnover and has been described as problematic by both practitioners and researchers alike. Most previous studies focusing on this issue have explored connections between real estate brokers' personality, economic and market conditions and turnover. Employee turnover involves shifting jobs within the profession (real estate brokerage), whereas occupational turnover concerns movement to a job not related to the real estate brokerage profession. Both perspectives on turnover are however lacking data about the average time spent as a broker. This study fills this gap by exploring real estate brokers' life cycle through data analysis using a cohort study consisting of a sample of 5,304 real estate brokers registered and/or deregistered over a ten-year period from 2010 to 2019.

The analysis show that the decline is almost linear, resulting in 50% of the newly registered real estate brokers remain in the occupation eight years after registration. These findings are not in line with previous assumptions as the real estate brokers' life cycle is substantially longer. The results also reveal that there are differences in life cycles due to gender and year of registration.

The analysis of longitudinal, aggregated data on the life cycle of real estate brokers is highly relevant as it serves as a point of reference for future longitudinal studies analyzing the motives for leaving the occupation.

The purpose of this study is to investigate the relationship between an organization’s human resource management (HRM) image and its customer-based brand equity. Research into HRM in relation to branding has mostly dealt with how to attract and maintain employees through employer branding. The present study attempts to link HRM directly to marketing and branding aimed at customers as an altruistic dimension of the brand image and as something that applies to customers’ sociological needs.

The study is based on a survey of Swedish customers in two different retail categories: groceries and home decoration.

The results show that HRM image is distinct from a more traditional service image and that there is a significant relationship between favourable customer perceptions of an organization’s HRM and customers’ willingness to buy and pay a premium for products provided by the retail chain. This finding leads to the conclusion that HRM is not only relevant for employer branding, internal branding and operations management but also plays a significant role in building customer-based brand equity. The results show that further integration of HRM and brand management is needed, both in theory and practice.

This study takes a holistic approach to marketing and is one of the first attempts to incorporate HRM and employer branding into the customer-based brand equity framework. Implications for future research, retailing and other businesses are discussed in the conclusion.

This paper seeks to develop a framework for understanding what drives customer‐based brand equity and price premium for grocery products.

The paper reviews empirical studies made within the area of brand equity and studies of grocery products. It compares and analyses the results from an explorative and qualitative field study with previous research on brand equity and food quality.

The study finds that brand equity and price premium focusing on the grocery sector specifically highlights the role of uniqueness, together with the four traditionally basic dimensions of brand equity proposed: awareness, qualities, associations and loyalty. Relevant brand associations (origin, health, environment/animal friendliness, organisational associations and social image), and quality attributes (taste, odour, consistency/texture, appearance, function, packaging and ingredients) specific to groceries are identified and proposed for future measurement scales and model validating research.

The development of a customer‐based brand equity model, that adds awareness, associations and loyalty to previous discussions on price and quality, brings to the table a more nuanced and multi‐faced tool for marketing of consumer packaged food.

The paper provides a framework for understanding, evaluating, measuring and managing brand equity for grocery products. As this paper presents the first conceptual brand equity framework for groceries, there is a contribution to research on food branding. Also, there is a contribution to the general field of brand equity as previous models have been very general.