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Article
Publication date: 5 July 2011

Johan Hultman and Richard Ek

The purpose of this paper is to unlock positions regarding the goods/services dichotomy in service marketing and to offer an argument that treats goods and services on an…

1435

Abstract

Purpose

The purpose of this paper is to unlock positions regarding the goods/services dichotomy in service marketing and to offer an argument that treats goods and services on an ontologically equal basis.

Design/methodology/approach

A close reading of influential texts that argue in favor of a service‐dominant logic (SDL) and new paradigms in service marketing.

Findings

Both the SDL proposal and calls for new service paradigms can be understood as ad hoc solutions that serve to reproduce and even strengthen the asymmetry between goods and services. A post‐paradigmatic analysis opens up new possibilities for service marketing research and practice.

Research limitations/implications

By showing how goods and services can be positioned equally, hitherto invisible sites of value creation become potential subjects for analyses in service marketing.

Practical implications

Service marketing practices are situated so as to explain the value creating interactions between service providers and customers in a more transparent way than is usual.

Originality/value

An ontologically grounded critique of the ad hoc nature of contemporary service marketing theory.

Details

International Journal of Quality and Service Sciences, vol. 3 no. 2
Type: Research Article
ISSN: 1756-669X

Keywords

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Article
Publication date: 30 March 2012

Hervé Corvellec and Johan Hultman

The purpose of this paper is to show that organizational change depends on societal narratives – narratives about the character, history, or envisioned future of societies.

1879

Abstract

Purpose

The purpose of this paper is to show that organizational change depends on societal narratives – narratives about the character, history, or envisioned future of societies.

Design/methodology/approach

A case study of a Swedish municipal waste management company serves as an illustration.

Findings

Swedish waste governance is powered by two main narratives: “less landfilling” and “wasting less”. Less landfilling has been the dominant narrative for several decades, but wasting less is gaining momentum, and a new narrative order is establishing itself. This new narrative order significantly redefines the socio‐material status of waste and imposes major changes on waste management organizations.

Research limitations/implications

Based on the case of waste governance in Sweden, the authors conclude that organizations should be aware that societal narrative affects the legitimacy and nature of their operations; therefore, they must integrate a watch for narrative change in their strategic reflections.

Originality/value

This paper establishes the relevance of the notion of societal narrative to understand organizational change.

Details

Journal of Organizational Change Management, vol. 25 no. 2
Type: Research Article
ISSN: 0953-4814

Keywords

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Article
Publication date: 30 March 2012

Slawek Magala and Marja Flory

The purpose of this paper is to introduce this special issue on the subject of the rhetoric and narratives in management research.

1048

Abstract

Purpose

The purpose of this paper is to introduce this special issue on the subject of the rhetoric and narratives in management research.

Design/methodology/approach

The paper reviews selected contributions to the 4th Conference on Rhetoric and Narratives in Management Research held on March 24‐26, 2011 at the ESADE campus in Barcelona.

Findings

The paper reveals various views of rhetoric and narratives in management research including plagiarism, individual (personal) narratives , material and spiritual narratives and deception in storytelling.

Originality/value

The paper provides a useful introduction to the various papers on rhetoric and narratives in management research.

Details

Journal of Organizational Change Management, vol. 25 no. 2
Type: Research Article
ISSN: 0953-4814

Keywords

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Article
Publication date: 1 July 1999

Claes M. Hultman

In this article the important contributions in marketing made by Nordic researchers and its applicability to studies of the marketing/entrepreneurship interface will be discussed…

721

Abstract

In this article the important contributions in marketing made by Nordic researchers and its applicability to studies of the marketing/entrepreneurship interface will be discussed. It is argued that much of the contemporary Nordic research in marketing, for example, networks, relationship marketing and recent phenomena such as strategic alliances and imaginary organisations, is important for the understanding of marketing behaviour in entrepreneurial.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 1 no. 1
Type: Research Article
ISSN: 1471-5201

Keywords

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Article
Publication date: 18 May 2010

Johan F. Lundin and Andreas Norrman

The purpose of this paper is to propose a framework for describing and analyzing misalignments in supply chain management related to changes in supply chain structures, processes…

1851

Abstract

Purpose

The purpose of this paper is to propose a framework for describing and analyzing misalignments in supply chain management related to changes in supply chain structures, processes and management components.

Design/methodology/approach

Based on the systems approach, a single‐case study including several embedded cases from the same supply chain was deployed. This was done according to the abductive research approach, which is favourable when extending existing and developing new theory. Data were collected through observations, interviews and workshops, and later analyzed through pattern matching. The case studied was the Swedish cash supply chain, which was appropriate since it has gone through several changes in its supply chain structure and management.

Findings

A framework to describe and analyze misalignments in the supply chain was developed. The framework consists of three steps: first, identify changes in the supply chain, second, Identify Misalignments, and third, identify symptoms. For each step, a specific and more detailed framework was developed in order to facilitate the identification processes.

Originality/value

Using the framework described in this paper a researcher or practitioner acquires a structured approach to mapping the management of a supply chain so that its current misalignments can be identified.

Details

International Journal of Physical Distribution & Logistics Management, vol. 40 no. 4
Type: Research Article
ISSN: 0960-0035

Keywords

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Article
Publication date: 31 January 2022

Girish Kumar Agarwal, Johan Simonsson, Mats Magnusson, Kim Sundtoft Hald and Anders Johanson

Digital capabilities in operations and delivery through constant data acquisition and future predictions have accelerated digital servitization through reduced uncertainty. New…

1743

Abstract

Purpose

Digital capabilities in operations and delivery through constant data acquisition and future predictions have accelerated digital servitization through reduced uncertainty. New flexibility in value-capture concepts like dynamic and value-based pricing is introduced, which was impossible before. This paper explores two things. Firstly, how embracing contractual flexibility of price-variance and contract lengths influences customer perceived value in artificial intelligence (AI) enabled digital offerings. Secondly, the role transparency plays in the perceived value of such offerings.

Design/methodology/approach

The paper uses an experiment-based survey and quantitative assessment within a business-to-business setup with 137 respondents across a couple of industrial manufacturers in the Nordic region.

Findings

The authors observations indicate that value-capture-related flexibilities introduced by digital offerings, namely price fluctuations and longer contract lengths, are perceived to deliver more value to customers than standard offerings with known conditions. The authors findings indicate that introduced flexibilities are perceived as opportunities rather than uncertainties leading to higher perceived value by customers. The increased value perception can be explained by the transparency of these offerings provided by data-driven digital technologies'.

Originality/value

The paper is an original work to understand the value-capture implication of digital servitization. The authors discuss the possibilities of different value-capture strategies that companies can adopt within digital business models.

Details

Journal of Manufacturing Technology Management, vol. 33 no. 5
Type: Research Article
ISSN: 1741-038X

Keywords

Available. Open Access. Open Access
Article
Publication date: 15 March 2022

Johan Hagberg and Anna Jonsson

The paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business.

22789

Abstract

Purpose

The paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business.

Design/methodology/approach

The paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured interviews, participant observations and document analyses.

Findings

In the exploration phase of digitalisation, three major activities – interpreting, interrelating and integrating – illuminate how the exploration process can be organised in practice.

Originality/value

Although digitalisation ranks amongst the most significant ongoing transformations in retail businesses, research on how incumbent retail organisations have engaged in exploring digitalisation in practice has remained scarce. The paper contributes insights into digitalisation processes in retail businesses that may also apply to other trends affecting the retail industry.

Details

International Journal of Retail & Distribution Management, vol. 50 no. 13
Type: Research Article
ISSN: 0959-0552

Keywords

Available. Content available
Article
Publication date: 18 May 2010

Susanne Hertz, Jens Hultman and Joakim Wikner

527

Abstract

Details

International Journal of Physical Distribution & Logistics Management, vol. 40 no. 4
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 27 June 2018

Johan Kask and Frans Prenkert

Retail has evolved over the past century alongside megatrends such as urbanization, consumerism and digitalization. To contribute to existing knowledge on patterns of retail form…

582

Abstract

Purpose

Retail has evolved over the past century alongside megatrends such as urbanization, consumerism and digitalization. To contribute to existing knowledge on patterns of retail form evolution, the purpose of this paper is to investigate when and how novel retail forms have evolved in the Swedish sporting goods market.

Design/methodology/approach

An evolutionary approach that encompasses population thinking is used to interpret the history of sporting goods retailing in Sweden from the interwar era onwards. Drawing on archival data and interviews, the focus in the historical analysis is on the evolution of retail form variation in terms of size, strategy, product range and retail channel (online/offline).

Findings

The paper suggests that evolutionary mechanisms cumulatively have changed the sports retail population from a rather homogenous set of smaller generalist stores toward a larger variety and specialization in mainly two directions: one trajectory toward small and service-focused niche specialists and the other toward high-volume sales outlets.

Originality/value

The paper provides a detailed empirical account of sports retail history in Sweden and an application of theoretical concepts contributing to an integrated investigation of empirical issues and theoretical positions. It concludes that being able to attain “closures” – finding ways to close off a section of the market and avoid direct competition – has historically been a crucial capability for individual retailers to thrive.

Details

Journal of Management History, vol. 24 no. 3
Type: Research Article
ISSN: 1751-1348

Keywords

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Article
Publication date: 5 July 2017

Johan Hagberg and Ulrika Holmberg

Although the movement of goods by consumers represents a large proportion of the economic and environmental impact of the distribution chain, this topic has been insufficiently…

1984

Abstract

Purpose

Although the movement of goods by consumers represents a large proportion of the economic and environmental impact of the distribution chain, this topic has been insufficiently explored in the retailing literature. The purpose of this paper is to contribute to the understanding of shopping travel-mode choice in the context of grocery shopping.

Design/methodology/approach

The paper presents findings from a Swedish national survey of 1,694 respondents that included questions regarding travel-mode choices and consumer characteristics, mobility conditions, shopping behaviours and environmental interests and engagements.

Findings

This paper shows how travel modes interrelate and how various consumer characteristics, shopping behaviours, mobility conditions and environmental interests and engagements relate to and affect travel-mode choice in grocery shopping. General travel patterns and distance to store are shown to be the most important factors in explaining the mode of transport for grocery shopping.

Originality/value

This paper presents data from a national representative survey and provides novel analyses of travel-mode choices in grocery shopping and the interrelationships among those choices, in addition to the interrelationship between travel-mode choice and the use of home delivery. This paper contributes to a further understanding of consumer mobility in the context of grocery shopping.

Details

International Journal of Retail & Distribution Management, vol. 45 no. 9
Type: Research Article
ISSN: 0959-0552

Keywords

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