Rebecca Reichenbach, Christoph Eberl and Jörg Lindenmeier
An interorganizational learning (IOL) Web-based platform provides an ambidextrous working area, where employees can switch between exploration and exploitation-related activities…
Abstract
Purpose
An interorganizational learning (IOL) Web-based platform provides an ambidextrous working area, where employees can switch between exploration and exploitation-related activities. This study aims to present new indications on how to increase the acceptance and use of Web-based platforms for IOL. Specifically, it proposes how acceptance rates can be increased by focusing on the key mechanisms in Web-based platforms that are important from the users’ perspective.
Design/methodology/approach
Survey data were collected from employees in universities, companies, government agencies and research and technological development performers. Data analysis applies a multi-group analysis (MGA) based on the partial least squares structural equation modeling.
Findings
Performance expectancy is important in explorative, exploitative and ambidextrous organizations. Moreover, effort expectancy is an important driver of platform acceptance in explorative organizations, facilitating conditions in exploitative organizations and hedonic motivation in ambidextrous organizations.
Originality/value
This study contributes to the IOL literature by analyzing specific acceptance characteristics of potential users of a Web-based IOL platform for research and development. As the first paper published in this research context, it explicitly considers explorative, exploitative and ambidextrous organizations based on interactive and integrative interorganizational ambidexterity.
Details
Keywords
Sergio Rivaroli, Jörg Lindenmeier and Roberta Spadoni
This study aimed to investigate the gendered nature of craft beer (CB) consumption in Italy and Germany.
Abstract
Purpose
This study aimed to investigate the gendered nature of craft beer (CB) consumption in Italy and Germany.
Design/methodology/approach
Data were collected through online surveys in Italy (N = 210) and Germany (N = 211). Based on an enhanced version of the theory of planned behaviour, mean value difference tests and moderated regression analyses with gender as a moderator were performed to test gender effects on CB consumption behaviour.
Findings
The study results provide evidence that the gap in CB consumption behaviour is not very pronounced. In the German sample, gender did not moderate the effects of the model components on behavioural intent. However, the study found significant mean differences in all model variables. In the Italian sample, gender moderated the effects of several components of the theory of planned behaviour on behavioural intention. Hence, CB consumption appears to represent an opportunity for Italian women to negotiate their womanhood in a historically masculine-dominated space.
Research limitations/implications
The limitations of these data are the focus on two specific countries, the use of small-sized samples and the prediction of behavioural intentions instead of actual behaviour.
Practical implications
The study may help marketing managers develop appropriate marketing strategies based on a better understanding of gender-specific needs in CB consumption.
Originality/value
This investigation provides the first comparative analysis of gender-specific behavioural patterns in CB consumption in two European countries characterised by notably different beer cultures.
Details
Keywords
Ulkar Trautwein, Javid Babazade, Stefan Trautwein and Jörg Lindenmeier
This paper aims to explore pro-environmental behavior (PEB) in Azerbaijan. Therefore, the authors used value-belief-norm (VBN) theory, extended by the construct of social norms…
Abstract
Purpose
This paper aims to explore pro-environmental behavior (PEB) in Azerbaijan. Therefore, the authors used value-belief-norm (VBN) theory, extended by the construct of social norms (SN), as a basis.
Design/methodology/approach
Data were collected by establishing a link within various social media platforms. The final sample consisted of 407 respondents. The authors analyzed four dimensions of PEB using higher-order structural equations. The authors also examined both direct and (serial) indirect effects for cross-cultural validation of the extended VBN theory.
Findings
The authors were able to confirm the VBN theory in its entirety. However, SN, which are influential in collectivistic and Sunni-majority states, do not contribute significantly to explaining PEB in predominantly Shiite Azerbaijan.
Research limitations/implications
The authors could not establish a direct effect of SN on PEB within this study. However, the authors observed an indirect “values-beliefs-norms-behavior” effect. The different (partly abbreviated) effect channels of the four tested value antecedents provide interesting insights for marketing research.
Practical implications
Based on the results, it seems crucial to make Muslim consumers aware of the negative outcomes of their consumption behavior and to emphasize individual responsibility. However, SN may not need to be addressed depending on cultural and/or religious values.
Originality/value
The authors examined PEB in Azerbaijan by testing the serial mediation effects in the VBN model. Further, the authors tested the influence of SN within the framework of the original VBN theory, contributing to a better understanding of the possibility of integrating components of the theory of planned behavior.
Details
Keywords
Tristan Nguyen and Joerg Lindenmeier
It is essential for the welfare and growth of a society that it is able to share risk efficiently in the economy. However, extreme events have increased enormously during the last…
Abstract
Purpose
It is essential for the welfare and growth of a society that it is able to share risk efficiently in the economy. However, extreme events have increased enormously during the last decades, so that catastrophe risks seem to become uninsurable in a free-market economy. With insurance-linked securities (ILS) or catastrophe bonds (cat bonds), the limits of insurability can be ex-tended by using the resources of capital markets worldwide. Interestingly, to date the issuers of cat bonds must guarantee excessively high returns in order to attract investors from the financial markets. Therefore, the authors aim to discuss in this paper the hypothesis that at least parts of these excessively high returns can be explained by an individual innovation resistance to cat bonds.
Design/methodology/approach
In the first step, the authors examine the criteria for insurability of catastrophe risks and explore the potential reasons for lack of insurance, specifically for extreme events such as catastrophic environmental risks. The authors especially focus on the criteria which are considered to be problematic for the insurance of catastrophic events. In the next step, the authors discuss the new financial products “ILS” or “cat bonds” and analyze to what extent ILS represent an innovative opportunity to increase the insurability of catastrophe risks. Starting from the model of the consumer resistance by RAM, the authors consider different factors that can prevent the acceptance of ILS by private investors.
Findings
The authors found out that catastrophe risks do not really fulfil important actuarial criteria in order to be insurable. Thus, insurance exists only if risk can be transferred, not only to reinsurance companies but also to capital markets (through securitization or catastrophe options). In line with Ram's seminal model of consumer resistance, the authors assume that product-related, diffusion mechanism-related and psychographic factors influence individuals' resistance to cat bonds. In particular, the authors expect that perceptions of immorality influence private investors' decision-making. Within this context, Robin and Reidenbach's “Multi-dimensional ethics”-scale represents a possibility to assess perceptions of immorality.
Originality/value
In this paper, the authors provide a new approach to explain the excess spreads on cat bonds versus comparable corporate bonds. These abnormal high turns from cat bonds have been subject of intensive research in the last decade. To date, the insurance literature has identified “novelty premium”, “market size” and “cliff risk” as the reasons for the excess spreads. The authors assume that at least parts of these excessively high returns can be explained by an individual innovation resistance against ILS. In the authors' opinion, persuasive communication can be used to alleviate individual resistance towards ILS. The paper provides implications for management and suggestions for further research.
Details
Keywords
Jörg Lindenmeier, Dieter K. Tscheulin and Florian Drevs
This study aims to investigate how unethical corporate behavior of pharmaceutical companies affects consumer behavior of German consumers, especially boycotts of over‐the‐counter…
Abstract
Purpose
This study aims to investigate how unethical corporate behavior of pharmaceutical companies affects consumer behavior of German consumers, especially boycotts of over‐the‐counter drugs.
Design/methodology/approach
Borrowing from psychological theory as well as consumer behavior theory, the study develops a conceptual model that considers affective and cognitive determinants of boycotting behavior. Within the scope of the German pharmaceutical sector, the researchers conducted a survey to validate the research hypotheses using moderated regression analysis.
Findings
Individuals' inclination to join boycotts and engage in boycott communication results from anger about animal testing, perceived immorality of pharmaceutical companies' corporate behavior and negative corporate image of pharmaceutical companies. An empirical analysis reveals significant moderation effects.
Research limitations/implications
This research focuses on the pharmaceutical sector and the boycott of over‐the‐counter drugs.
Practical implications
The study results may help pharmaceutical companies develop communication responses to accusations of unethical corporate behavior.
Originality/value
The paper offers new insights on the effects of unethical corporate behavior on consumers, which may be useful to the crisis‐prone pharmaceutical sector.