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Article
Publication date: 22 April 2001

Robert N. Lussier, Matthew C. Sonfield, Joel Corman and Mary McKinney

This descriptive study of 184 small firms identified strategies most frequently used by their managers. These strategies were identified using the Entrepreneurial Strategy Matrix…

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Abstract

This descriptive study of 184 small firms identified strategies most frequently used by their managers. These strategies were identified using the Entrepreneurial Strategy Matrix, a situational model in which the identification of levels of innovation and risk lead to prescriptions of appropriate strategies. Concurrently, this model was empirically tested and its validity supported. Of the strategies used, the five most common were: “work to create a competitive advantage,” “maintain innovation,” “lower the costs of developing and/or maintaining one’s venture,” “defend product/service as it is now,” and “create a first mover advantage.” In addition, there were no differences between the use of strategies by entrepreneurs in service and manufacturing industries.

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American Journal of Business, vol. 16 no. 1
Type: Research Article
ISSN: 1935-519X

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Article
Publication date: 22 April 1999

Robert N. Lussier, Kathleen Say and Joel Corman

Approximately 9 percent of the American population are deaf and hard of hearing, yet less than half of them are estimated to be working. With the passage of the Americans with…

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Approximately 9 percent of the American population are deaf and hard of hearing, yet less than half of them are estimated to be working. With the passage of the Americans with Disabilities Act (ADA) and the realization of the need for and benefits of a diverse workforce, more employers will hire the deaf. The focus of this article is on practical applications of how to meet the diverse needs of employees who are deaf and hearing that work together in problem areas of communication and socialization. Recommendations discussed include positive attitudes, familiarity, support of supervisors, diversity training, American Sign Language (ASL) training,interpreters, computers, and TTY telecommunication devices. Recommendations come from a sample of 152 employees, seventy‐six who are deaf and seventy‐six who are hearing.

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American Journal of Business, vol. 14 no. 1
Type: Research Article
ISSN: 1935-519X

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Publication date: 24 November 2022

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Gender and Action Films
Type: Book
ISBN: 978-1-80117-514-2

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Publication date: 20 May 2017

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Human Capital and Health Behavior
Type: Book
ISBN: 978-1-78635-466-2

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