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For the last four decades, the alignment of strategy and digital technology has persisted as one of the most critical and bothersome issues for senior government executives. Against this backdrop and drawing on the fruits of an extended program of collaborative research between 1995 and 2020, this chapter draws attention to how government organizations foster effective alignment and how this is achieved through four distinct cycles of alignment work. Considering that this work is heavily people- and organization-centric, the chapter calls for greater involvement of organization development and change scholars and practitioners in this important area of organizational life and work.

Examines the contribution of conventional academia to the high levels of under‐performance and failure in IT investments. Concludes that inter‐disciplinary collaboration and dialogue offer a feasible basis for co‐ordinating and integrating the knowledge and expertise of the IT and organisation development (OD) communities.

Since the 1950s the process of information technology (IT) related change in organizations has been problematic regularly resulting in reports of persistent underperformance and failure, a situation well supported by empirical research. On closer inquiry it emerges that this plight is a product of the behavioural patterns of both the executive and IT occupational communities with their respective economic and technical mindsets. This article not only makes explicit the plight with IT related change and its behavioural underpinnings but also establishes the role of clinical inquiry, as an action research form of organization development, in fostering a more systemic approach to change. The article makes explicit the dual roles of organizational scientists in this domain which involves simultaneously attending to effective social action and the development of robust social theory.

Researchers and practitioners working within transdisciplinary research projects face specific challenges when addressing representation of evidence-based concepts across complex occurrences, particularly when delivering a visitor experience design and documentary film encompassing an extensive cultural and natural heritage timeline period. In this chapter, these challenges are explored from the contrasting points of view of the view of the principal investigator and design lead and the filmmaker and researcher within an ongoing transdisciplinary research project Portalis, which is funded by the ERDF through The Ireland Wales Cooperation Programme.

The Portalis visitor experience design promotes and supports citizen science-based climate action behavioural change within six distinct Irish and Welsh cross-border coastal communities. It explores whether there are any parallels with how we can adapt to climate change now, with a focus on the resilience and innovation evidenced within Waterford's earliest settlements during and after South East Ireland's earlier climate change periods. The design research and the filmic documentation of archaeological and geological surveys is employed to map the story of these early post-glacial settlements 10,000 years ago along the Waterford Estuary. Interwoven through this mapping is a demonstration of how those living along the Estuary are preserving their maritime heritage through citizen science led engagement and community initiatives.

Adding a deep resonance to the research project, singular to Waterford, a new vision is called for; an acknowledgement of Waterford City and its Estuary as an area of unique conservation and growth and a recognition of this much travelled waterway as a designated and protected cultural landscape. A successful transdisciplinary approach creates a rich and accessible resource towards recognising the Estuary's cultural and marine heritage in city planning for the future. In so doing, it broaches the so-called rural-urban divide, adds to the global community of practice and allows for reflection on how urban planning can learn from our past in this context.

THE popular image of Ireland is of a land where one can enjoy the perfect holiday. If you are a golfer, fisherman, rambler or if you just enjoy good food and of course the black nectar for which it is famous, then Ireland is the place to go, take the word of TV Chef, Keith Floyd. Ireland however, unlike many small countries, is not content to base its economy on tourism.

The purpose of this study is to propose a performance measurement (PM) model for agricultural extension agents. Based on an interdisciplinary approach, management accounting-agricultural extension, the study has three main research objectives: highlight the main concepts to be embedded in a PM model for agricultural extension agents in an agricultural extension organization (RO1); identify main PM components of the proposed PM model for agricultural extension agents (RO2); and investigate empirically the causal relationships in the proposed PM model (RO3).

An interdisciplinary literature review and a proposed PM model for agricultural extension agents are presented (RO1 and RO2). An empirical survey is incorporated, carried out in early 2011 (RO3), to examine three groups, totaling around 274 respondents. Data were collected through personal interviews using structured questionnaire forms. Path analysis technique was applied.

The authors propose a PM model consisting of five components. The five components are: agricultural extension agents’ characteristics, agents’ work attitudes, services provided, use of agricultural extension services and farmers’ satisfaction with agricultural extension services. The overall findings of the empirical surveys were found to validate the suggested causal relations among the components of the model. Findings indicate that 85 per cent of changes in farmers’ satisfaction with services are explained by changes in the preceding variables in the model.

It is, however, important to view this study with a few limitations in mind; for instance, using a survey method (e.g. sampling and the use of questionnaires in data collection); and the constraints associated with the model. That is to say that the components of the model could be further increased to incorporate other aspects of stakeholders, e.g. the economic impact of governmental financial policies on tax and the customs duties on agricultural products.

A Food and Agriculture Organization of the United Nations agricultural extension reference manual recommends certain purposes for a PM in agricultural extension organizations; interestingly, all these are already embedded in the proposed PM model, which makes it unequivocally a useful PM model for agriculture extension agents in agricultural extension organizations worldwide. Furthermore, the proposed model contributes significantly to agricultural extension practitioners and academics alike. It focuses the attention of agricultural extension organizations on the causal relationships among the model’s components. These components are linked to the agricultural extension organization strategies.

In addition to the practical implications above, the proposed PM model demonstrates the need for placing equal importance on all five components included and setting performance indicator (PI) targets.

The importance of this study emerges from the fact that it is helpful to examine the development and implementation of PM models across various disciplines to enhance understanding. The PM model overcomes the shortcomings in previous PM models of agricultural extension agents’ criteria/models in the agricultural extension literature. It is not merely a theoretically proposed model because the proposed causal relations amongst its variables are empirically investigated. Following management accounting and strategy theories, the authors propose that the relative importance of the attributes of PI in the proposed model differs according to each agricultural extension organization’s strategy, size and organizational structure.

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.

The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI.

The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career.

The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash.

In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.