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Publication date: 11 May 2010

Joanna Siah Ann Mei, Namrata Bansal and Augustine Pang

The use of new media in crisis is a double‐edged sword. On one hand, its pivotal role in online monitoring and dissemination of information can help an organisation manage crisis…

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Abstract

Purpose

The use of new media in crisis is a double‐edged sword. On one hand, its pivotal role in online monitoring and dissemination of information can help an organisation manage crisis. On the other hand, it can also create organisational crisis. The purpose of this paper is to examine how new media can be used to escalate crisis.

Design/methodology/approach

Four crises were examined: the 2008 Edison Chen sex scandal in Hong Kong; and in the USA, New York Taco Bell‐KFC rats infestation crisis in 2007; JetBlue Airways crisis in 2007, and the Kryptonite locks crisis in 2004.

Findings

The very characteristics that make new media unique, such as user interactivity and integration of multimedia effects, are also its Achilles heel.

Research limitations/implications

Research has revolved around new media as a tool, a useful aid in times of need. The paper presents an emerging and under‐explored side of new media of how it is used as an accessory in escalating crises.

Practical implications

Practitioners can be equipped to better prepare themselves against the threats posed by new media.

Originality/value

The paper has developed a new model on how organisations could harness new media to their advantage while implementing safeguards against possible threats posed by the medium. This model, called the new media crisis communication model, is an integration of the crisis management model posited by Gonzelez‐Herrero and Smith and the contingency theory of strategic conflict management.

Details

Corporate Communications: An International Journal, vol. 15 no. 2
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 11 May 2010

Michael B. Goodman

The purpose of this paper is to discuss the future of corporate communication professionals and researchers; to present the findings of the Corporate Communication International…

1763

Abstract

Purpose

The purpose of this paper is to discuss the future of corporate communication professionals and researchers; to present the findings of the Corporate Communication International (CCI) Corporate Communication Practices and Trends Study 2009; and to introduce the issues presented in the papers from the CCI Conference on Corporate Communication 2009 published in this special issue.

Design/methodology/approach

The paper presents a discussion of the future of the corporate communication and the findings of the CCI Corporate Communication Practices and Trends Study 2009.

Findings

The paper implies strategic knowledge of business processes and practice for effective corporate communication.

Research limitations/implications

The paper implies several areas for further research.

Originality/value

The paper articulates complex challenges facing corporate communicators.

Details

Corporate Communications: An International Journal, vol. 15 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

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