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There is little knowledge to date regarding the influence of the COVID-19 health crisis on tourists' intention to travel differently in the future. This paper addresses this and explores its determinants. The objective of the present study is to determine to what extent the Spanish tourists affected by COVID-19 may change the way they travel in the future, according to the perceived risk of travel in a pandemic context.

Between May and June 2020, the authors conducted a survey with a sample population of Spanish tourists who were resident in Spain during the COVID-19 pandemic, for the purposes of studying the role of attitudes and risk in the intention to change the way they want to travel in the future. Cluster analysis and one-way ANOVA were conducted to assess differences among the respondents. Finally, some models were built using the linear regression technique in order to evaluate the role of attitudes in the tourists' adaptive response to the perceived risk of travel.

Results confirm the formation of a new way of life influencing tourists' intentions to travel more sustainably. Accordingly, tourists with a previous environmental attitude are less interested in visiting mass tourism beach destinations in the future. However, changes in the way some tourists travel can also be read as an adaptive and temporary response to the perceived risk of contracting the disease, and do not point to a reduction of the vital importance of tourism in their lives.

The exploratory nature of the study and the lack of similar international analyses does not allow the authors to contrast its results at a global level, though it offers a starting point for future research in other countries. There are also methodological limitations, since the field work was carried out between the first and second waves of the disease, at a time when the pandemic was in remission, possibly affecting the orientation of some responses, given the desire to recover normalcy and “normal” travel, and this may have influenced the priority given to tourism.

This study gives new insights into the debate on the social transformation of the collective consciousness. Despite some signs of change, part of the Spanish tourists are still anchored in traditional tourism practices embedded in cultural factors, which can hinder sustainability in the Spanish tourism industry. The experience of the COVID-19 crisis has not been sufficient to change the declared travel habits of Spanish tourists. Therefore, progress towards the definition of a new tourism system that implies the effective transformation of demand will require applying policies and promoting institutional innovation and education to create paths that facilitate transformative experiences.

The study is focused on the analysis of the relationship between attitudes and risk perception, including novel elements that enrich the academic debate on social progress in the transformation of tourism and the possibilities of promoting a reset from the demand side. Moreover, it incorporates, for the first time, the COVID-19 as it was experienced as an explanatory variable to analyse the changing travel attitudes in a post-COVID-19 era. The analysis of the psychosocial mechanisms of risk offers a good opportunity for a better assessment of post-pandemic demand risk perception. Finally, the study offers empirical evidence on how Spanish tourists are reimagining their next and future holidays, which can be highly valuable for destination managers.

Despite extensive research into residents’ attitudes towards tourist behaviour, little has been explored about the extent to which visitors’ practices contribute to the formation of residents’ bonds with their place of residence, which is also a tourist destination. Therefore, this research aims to determine how residents’ perception of tourist sexual behaviour affects their engagement with the urban environment and the image of the city and tourist destination in which they live. To structure and interpret the various attitudes of the residents surveyed, the authors used a conceptual framework based on identity process theory (IPT) in relation to residents’ attitudes and the impact of a particular dimension of tourist behaviour – their sexual practices – on their perceived connection to their place of residence.

A questionnaire was administered to a sample of 457 residents in Salou to collect data regarding their assessments of the sexual behaviour of tourists in their community. A cluster analysis was used to classify residents according to their attitudes and stances towards the different sexual practices of visitors and their evaluation of the importance of those practices for current and future tourism at the destination. Finally, an analysis of variance was performed to compare significant differences in attitudes towards tourist behaviour and the attachment to Salou among the different segments of residents identified.

The study identified four groups of residents classified by their attitudes towards tourist sexual behaviour: permissive bystanders, supportive expectants, ambivalent pragmatics and opposed rejectors. Two attitudinal components explain the differences between the groups: tolerance and personal interest, which are associated with how residents construct their bond with Salou in terms of place attachment (PA). These results align well with IPT, as they highlight processes of assimilation, evaluation and the contribution of symbolic significance to the place of residence, mediated by the perception of tourist sexual behaviour.

Some practical recommendations are offered to tourist destination administrations regarding the differences among residents’ attitudes towards tourist behaviour and PA. The findings can serve as a valuable tool for designing tourism policies aimed at selecting markets, as well as for marketing and promoting tourist destinations.

The originality of this study lies in that it considers the role of tourist sexual behaviour as a compositional element of the identity of the place – a tourist destination – where residents live, providing new empirical data on an under-researched academic issue. This article attempts to contribute to a critical perspective by conceptualising and introducing new elements for understanding the identity, attraction and sexuality of tourist sites. The study also connects with the urban analysis of tourist destinations, incorporating the role of sex into the social construction of the tourist city, the creation of identity and image and the attribution of symbolic meaning to destination settings.