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This article explores the small unit of family business – being in business with one's spouse – in Scotland and New Zealand. With reference to social network theory, the research explores if the strong married relationship enhances business or inhibits it due to a hypothesised limiting effect on access to external networks. The paper thus measures the impact of networks on copreneurial business performance and explores perceptions of the copreneurial experience.

The research applies a mixed methodology. First, a quantitative sample of 301 small firms in Scotland and New Zealand is tested for variation in performance and social network reach between copreneurial, other types of family firms and firms with no family links. Thereafter, a qualitative study explores the experience of 101 copreneurs in the two countries, to which a thematic analysis is applied.

Networks are shown to be central influences on performance, but the paper finds no performance or network reach variation between copreneurial and other business. Nevertheless, copreneurship is perceived both positively and negatively by practitioners and testimonies include explicit reference to strategies to manage home/work tensions.

The paper contributes new data on performance in copreneurial firms in two international locations. Viewed through a social network theory lens, the research shows the utility of networks to business, family or otherwise. The paper also shows that the work/family interface in copreneurial firms is perceived both as an advantage and as a challenge and so requires careful management.

The purpose of this paper is to present qualitative evidence on strategies undertaken by 34 innovative small firms.

The sample of innovative firms is solely recruited from the agri-business sector that are located in contrasting environments varying from rural areas with low urban influence to areas with high urban influence and “main” urban or city areas. The authors discuss strategies in the light of a theoretical approach that incorporates a resource-based view, dynamic capabilities (DCs) and social network theory.

Although there is diversity in strategies across the 34 innovative small firms, irrespective of their “rural” or “urban” environment, qualitative evidence sheds light on differences in the way that strategies are pursued.

The study indicates that small firms in rural environments can be just as innovative as their counterparts in urban environments; however, the authors demonstrate that they adopt different strategies, which have been shaped by their environment, to achieve innovation. The authors use the qualitative evidence to develop the theory of DCs and classify the sample into four clusters which marries the environmental context and innovative DCs.

The paper makes a contribution to a research gap on the way that the environment can shape management strategies in innovative small firms. It contributes to a limited literature in this area.

The authors aim to contribute to the understanding of the enduring underrepresentation of women in the IT industry by analysing media discourse triggered by a campaign intended to encourage women to join the IT industry.

Internet media coverage of the Little Miss Geek campaign in the UK was analysed as qualitative data to reveal systematic and coherent patterns contributing to the social construction of the role of women with respect to the IT industry and IT employment.

While ostensibly supporting women's empowerment, the discourse framed women's participation in the IT industry as difficult to achieve, focused on women's presumed “feminine” essential features (thus, effectively implying that they are less suitable for IT employment than men), and tasked women with overcoming the barrier via individual efforts (thus, implicitly blaming them for the imbalance). In these ways, the discourse worked against the broader aims of the campaign.

Campaigns and organisations that promote women's participation should work to establish new frames, rather than allowing the discourse to be shaped by the established frames.

The authors interpret the framing in the discourse using Bourdieu's perspective on symbolic power: the symbolic power behind the existing patriarchal order expressed itself via framing, thus contributing to the maintenance of that order. By demonstrating the relevance of Bourdieu's symbolic power, the authors offer a novel understanding of how underrepresentation of women in the IT sector is produced and maintained.

Whilst research on corporate social responsibility (CSR) is reaching new territories, the extent to which such literature manifests itself in developing countries is yet to be fully understood. To that end, this study aims to investigate the understanding, evolution and practice of CSR in Vietnam.

A systematic review of the current literature in the recent past (2000–2020) has been embraced in this research. By analysing a total of 143 articles, the authors demonstrate that there has been visible growth in published articles related to CSR in Vietnam over the past 21 years.

The authors demonstrate that CSR research in Vietnam has significantly grown in the recent past. The results highlight the in-depth distribution of publications by year, journal, industry, nature and focus of CSR research in the country.

This study is not only the first to provide an enhanced overview of the current state of CSR knowledge in the country but also sets out directions within the CSR research agenda related to Vietnam and potentially other emerging and developing countries.

The paper seeks to explore the experiences of owners of rural tourism accommodation businesses in New Zealand within the framework of copreneurship. It aims to examine roles within copreneurial rural tourism businesses and describes and evaluates women's experiences of entrepreneurship.

The method of the research is a postal survey of rural tourism accommodation business owners complemented by in‐depth interviews with women in copreneurial business relationships. Triangulation of data sources and methods, combining qualitative and quantitative techniques enables a rich understanding of copreneurial expectations, roles and responsibilities and of women's experiences specifically.

The paper finds that the rural tourism accommodation sector in New Zealand is characterised by lifestylers and copreneurs running their businesses as a “hobby” and that non‐economic, lifestyle motivations are important stimuli to business formation. The paper also finds that any perception of copreneurship as a tool for enabling women to become freed from traditional gender roles may not equal the reality as a gendered ideology persists even through copreneurial relationships in rural tourism. Copreneurial couples appear to engage in running the accommodation business using traditional gender‐based roles mirroring those found in the private home.

The paper goes some way toward addressing the fact that there exists an underexplored and unarticulated feminine set of processes and behaviours in new venture production. In this research, women's voices were able to come through in both the survey and the interview research and their experiences are reported through their narratives. What is revealed is that a gendered ideology persists even through copreneurial relationships in rural tourism.

This chapter reports a study that investigates the link between rural small firms’ social networks and their market diversification strategies in the context of the Internet.

Telephone interviews were conducted with a random sample of 142 Scottish small rural and urban firm owners in May 2012. The purpose of the telephone interviews was to understand how Internet usage impacted on the social networks and market diversification experiences of small rural firms. Analysis of the categorical data was performed using a variety of established methods.

Internet usage for many small Scottish rural firms was facilitating both their market reach and social networks. In addition, small rural firms’ most important social network contacts are highly correlated to their origin of sales, and this can be either locally or extra-locally based.

A positive relationship between Internet usage, social networks and market reach expansion offers support for further developing and improving the Internet infrastructure of rural communities.

Internet usage emerges as a critical tool for augmenting the social networks of Scottish rural small firms, which in turn helps to extend their market reach activities.

In this chapter, the authors explore entrepreneurial change in Stanton, a rural small town in New Zealand. This once-prosperous place has suffered economically and socially as its past core industries have vanished, and it can now be considered as a depleted community. Yet in recent years, the town has seen a rejuvenation, in part due to the endeavours of Sue, a high-profile entrepreneur from outside the town who has set up several businesses in the town and indeed in other small towns in the region. Theoretically, the authors take an entrepreneurial identity perspective in examining how Sue’s arrival has changed the town; the authors examine how her entrepreneurship was perceived as legitimate. The authors use a qualitative methodology based on semi-structured interviews. The authors contribute in demonstrating how an ascribed entrepreneurial identity can not only enable but also hinder change in this community, generating confidence and emotional contagion around entrepreneurship, and also uncertainty and resentment. In doing so, the authors challenge the universality of entrepreneurship benefits.

The purpose of this paper is to undertake a qualitative case-based analysis of the factors affecting the capability of primary sector rural entrepreneurs to manage regulation. The authors suggest a conceptual framework to aid understanding of their skill and capability when managing regulation.

Using a multiple case study approach the entrepreneurial skill of rural entrepreneurs is examined in light of three sets of factors: institutional regulatory, social capital and economic market.

The case analysis indicates diversity in the skill of rural entrepreneurs to manage regulation across sub-sectors including dairy and stock farming, fruit growers and vegetable/horticultural producers. The conceptual framework indicates that there are three areas that influence entrepreneurial skill: relationships with national cooperatives, relationships with the institutional regulatory environment and relationships with the economic market environment. This provides the authors with a conceptual framework to aid understanding of the interplay of factors affecting entrepreneurial skill and capability to manage regulation.

This study contributes to the emerging stream of literature highlighting the importance of industry sector context for understanding the complex and differing regulatory effects on entrepreneurs’ skill and hence capability to manage. Case comparisons allow the authors to explain and understand why entrepreneurs that operate similar businesses within the same sector respond differently to regulation.