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Article
Publication date: 22 December 2022

Lan Xu, Shuangshuang Zhao, Quan Chen, Nan Cui and Jingting He

Augmented reality (AR), an innovative interactive technology that can realize the synchronization and integration of virtual and reality, has been widely used in commodity…

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Abstract

Purpose

Augmented reality (AR), an innovative interactive technology that can realize the synchronization and integration of virtual and reality, has been widely used in commodity displays and museum exhibitions. However, few studies have examined the effectiveness of AR-based product display in the context of historically cultural and creative product (HCCP) marketing. This study aims to focus on whether and how the application of AR technology to the HCCP display will influence consumers’ product evaluation.

Design/methodology/approach

This study uses three experiments to examine the impact of an AR-based product display on consumers’ evaluation of HCCPs. In experiments 1 and 2, the researchers compared the consumer’s evaluation of HCCPs under the AR-based product display condition and two other display conditions (i.e. 3D model display and photographic display) and examined the mediating role of perceived authenticity in the evaluation process. Experiment 3 tested the moderating effect of the availability of artistic detail information on weakening the negative impact of AR-based product display on the evaluation of HCCPs.

Findings

This study found that using AR-based displays harms consumers’ evaluation of HCCPs by impairing perceived authenticity. The spatial-temporal cues of real-time circumstances impede consumers’ processing of the historical attributes of the product. The dynamic AR-based display makes it hard for consumers to build the product’s connection with historical prototypes. Thus, consumers’ perception of the authenticity of HCCP is reduced. Providing artistic details during the presentation makes artistic attributes more prominent than historical attributes, allowing consumers to pay more attention to the sensory experience caused by the artistic design instead of the spatial-temporal cues of the product. At this point, the negative impact of AR-based product display on the evaluation of HCCPs will be attenuated.

Originality/value

First, this study shows the adverse effects of AR-based product displays in the field of HCCP marketing. AR-based product display degrades product evaluations when the displayed product has historical attributes. Second, this study extends the perceived authenticity theory to the technological experience context and establishes a theoretical connection with the AR literature. Third, this study explores the multiple characteristics of HCCPs. The historical attributes are the central attribute of HCCPs, leading consumers to perceive lower sense of authenticity due to the conflict with real-time spatiotemporal cues risen from the AR-based display. However, the artistic attributes, which are beyond the limitation of time and space, will attenuate this conflict when they become prominent.

Details

Nankai Business Review International, vol. 14 no. 1
Type: Research Article
ISSN: 2040-8749

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Article
Publication date: 15 April 2024

Zhaozhao Tang, Wenyan Wu, Po Yang, Jingting Luo, Chen Fu, Jing-Cheng Han, Yang Zhou, Linlin Wang, Yingju Wu and Yuefei Huang

Surface acoustic wave (SAW) sensors have attracted great attention worldwide for a variety of applications in measuring physical, chemical and biological parameters. However…

285

Abstract

Purpose

Surface acoustic wave (SAW) sensors have attracted great attention worldwide for a variety of applications in measuring physical, chemical and biological parameters. However, stability has been one of the key issues which have limited their effective commercial applications. To fully understand this challenge of operation stability, this paper aims to systematically review mechanisms, stability issues and future challenges of SAW sensors for various applications.

Design/methodology/approach

This review paper starts with different types of SAWs, advantages and disadvantages of different types of SAW sensors and then the stability issues of SAW sensors. Subsequently, recent efforts made by researchers for improving working stability of SAW sensors are reviewed. Finally, it discusses the existing challenges and future prospects of SAW sensors in the rapidly growing Internet of Things-enabled application market.

Findings

A large number of scientific articles related to SAW technologies were found, and a number of opportunities for future researchers were identified. Over the past 20 years, SAW-related research has gained a growing interest of researchers. SAW sensors have attracted more and more researchers worldwide over the years, but the research topics of SAW sensor stability only own an extremely poor percentage in the total researc topics of SAWs or SAW sensors.

Originality/value

Although SAW sensors have been attracting researchers worldwide for decades, researchers mainly focused on the new materials and design strategies for SAW sensors to achieve good sensitivity and selectivity, and little work can be found on the stability issues of SAW sensors, which are so important for SAW sensor industries and one of the key factors to be mature products. Therefore, this paper systematically reviewed the SAW sensors from their fundamental mechanisms to stability issues and indicated their future challenges for various applications.

Details

Sensor Review, vol. 44 no. 3
Type: Research Article
ISSN: 0260-2288

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Article
Publication date: 9 January 2020

Haoran Li, Zhenzhi Zhao, Ralf Müller and Jingting Shao

Followership is the free will recognition of leadership in the commitment toward realization of the collectively adopted organization vision and culture. The purpose of this paper…

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Abstract

Purpose

Followership is the free will recognition of leadership in the commitment toward realization of the collectively adopted organization vision and culture. The purpose of this paper is to identify the relationship between project managers’ leadership and their followership. Most project managers are both leaders and followers at the same time, but research typically investigates only their leadership. This ignores followership as an important aspect in understanding and predicting behavior, and further in the selection of project managers.

Design/methodology/approach

The method used for this paper is the explanatory in nature and a deductive approach, within which the above research hypothesis is tested through quantitative techniques. Data are collected through a nation-wide survey in China. Data analysis was done through factor analysis, canonical correlation analysis and multiple regression analysis.

Findings

The results show that transformational leadership is positively correlated with transformational followership and transactional followership, and that transactional leadership is negatively correlated with transactional followership.

Research limitations/implications

The paper supports a deeper investigation into leadership and followership theories. A model for both leadership and followership is developed. The findings from this paper will guide organizations to choose the project managers.

Originality/value

The originality lies in the new way to examine the relationship between leadership and followership. It is the first study on the relationship of project managers. Its value is new insights, which introduced a new perspective to understand leadership and followership.

Details

International Journal of Managing Projects in Business, vol. 13 no. 3
Type: Research Article
ISSN: 1753-8378

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Book part
Publication date: 5 October 2020

Kittisak Jermsittiparsert

Objective of the study is to determine the factors effecting successful women leadership and to draw a comparison between Thailand and Malaysia. Primary data were collected from…

Abstract

Objective of the study is to determine the factors effecting successful women leadership and to draw a comparison between Thailand and Malaysia. Primary data were collected from both countries. Quantitative research approach was used in this study by using a cross-sectional research design. Population of the study was based on the textile companies of Thailand and Malaysia. Employees of textile companies were selected as the respondents. Partial Least Square (PLS) was used for data analysis. Results of the study found that learning autonomy, emotional intelligence, political differences and organization culture (OC) are the major factor which effect on successful women leadership in both countries. Moreover, in both countries, learning autonomy, emotional intelligence and OC have positive role in successful women leadership, however, political differences effect negatively on successful women leadership. Additionally, there is a difference between both countries, in case of moderating role of political differences and OC. In Thailand, OC has positive role to enhance women leadership through emotional intelligence. In case of Malaysia, political differences weaken the positive relationship between the emotional intelligence and successful women leadership.

Details

Agile Business Leadership Methods for Industry 4.0
Type: Book
ISBN: 978-1-80043-381-6

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Abstract

Details

Exploring Hope: Case Studies of Innovation, Change and Development in the Global South
Type: Book
ISBN: 978-1-83549-736-4

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Book part
Publication date: 25 September 2020

Yan Zhu

Friendships, an important form of people’s everyday relationships with others, have been studied by many scholars from different disciplines. However, there is limited research on…

Abstract

Friendships, an important form of people’s everyday relationships with others, have been studied by many scholars from different disciplines. However, there is limited research on friendship in the context of childhood, particularly that of Chinese rural children. This chapter presents findings from an in-depth study on Chinese children’s understandings and experiences of friendships with peers in the context of a rural primary boarding school. Data for this research were collected through an intensive five-month study, using an ethnographic approach, in a rural primary boarding school (given the pseudonym ‘Central Primary School’) in the western area of China in 2016. This chapter discusses parents’ influences on children’s selection of friends, particularly their ‘good’ friends, and their understandings of the functions of making friends in the context of rural China. It unpacks parents’ interventions on children’s friendships by discussing the moralised hierarchical relationship between children and their parents – children are expected to show obedience to parents. Then, it argues that the Confucian-collectivist values construct a relationship between a child’s individual achievement and their family’s collective good, which makes friendship not only an individual issue but also a collective one too.

Details

Bringing Children Back into the Family: Relationality, Connectedness and Home
Type: Book
ISBN: 978-1-83867-197-6

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Article
Publication date: 17 May 2022

Sanjana Mondal and Kaushik Samaddar

Taking a retrospective view, the present study aims to investigate the resilience of shared facilities (accommodation) across India in the post-pandemic period. More specifically…

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Abstract

Purpose

Taking a retrospective view, the present study aims to investigate the resilience of shared facilities (accommodation) across India in the post-pandemic period. More specifically, it explores the issues and challenges in implementing sustainable practices in the long run taking a dual perspective of both consumers and service providers.

Design/methodology/approach

A mixed-method study was pursued in exploring the future resilience of the shared facilities in the post-pandemic period. A multi-method triangulation approach was adopted involving both data collection and data analysis. Primary data was collected through focus group sessions and analysed through a grounded theory study. Whereas, secondary data was extracted from Twitter and processed through textual data mining using the NVivo (12 Pro) software. Critical themes and sentiments were explored through the dual study and a corroboration process was followed thereon to support the findings.

Findings

The dual study extracted major themes pertaining to the present pandemic scenario wherein recovery strategies are at the top priority for all tourism service providers. Among the major themes tourists 2019 passiveness towards the environment existing misconceptions with shared facilities and situational perspective emerged as critical issues worrying service providers in the post-pandemic period. Furthermore the sentiment analysis indicated a positive start to the recovery measures wherein both tourist and tour operators are confident to embrace and restore the shared facilities/business respectively with additional care and responsibilities.

Originality/value

The novelty of the study lies in the identification of critical themes and sentiments concerning the future resilience of the shared economy businesses post-pandemic period in Indian tourism which can have a generalized effect across the world. Moreover, the study corroborated the findings of the dual study where similarities among the themes were observed.

Details

Management of Environmental Quality: An International Journal, vol. 33 no. 6
Type: Research Article
ISSN: 1477-7835

Keywords

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