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Given that global advertising often originates in the West, this study aimed to investigate whether the same racial cues in advertising had different effects on US and Chinese readers who belonged to the majority group in their own country but occupied varied positions in the global racial hierarchy.

The study included two experiments that used US and Chinese college students as participants to test the effect of model race on model likeability, ad attitude, and brand attitude.

The experiments confirmed that model race affected the effectiveness of advertising, though the nature and extent of its effects were mediated by factors such as country and product category. The effects of model race were much more pronounced for the Chinese data than for the US data, and for computer than for beer.

The findings illustrate the inadequacy of the center-periphery approach to global advertising planning, expose the limitations of the social identity theory in predicting racial attitudes in international settings, and outline the ethical challenge for global advertisers to develop effective multicultural advertising.

To date, most studies on racial cues in advertising have focused on the USA, and very few have explored the topic in the context of other markets. As an initial cross-country comparative investigation, this study suggests that multicultural advertising does not have the same effect in international markets.

Power amplifiers (PAs) play an important role in wireless communications because they dominate system performance. High-linearity broadband PAs are of great value for potential use in multi-band system implementation. The purpose of this paper is to present a cascode power amplifier architecture to achieve high power and high efficiency requirements for 4.2∼5.4 GHz applications.

A common emitter (CE) configuration with a stacked common base configuration of heterojunction bipolar transistor (HBT) is used to achieve high power. T-type matching network is used as input matching network. To increase the bandwidth, the output matching networks are implemented using the two L-networks.

By using the proposed method, the stacked PA demonstrates a maximum saturated output power of 26.2 dBm, a compact chip size of 1.17 × 0.59 mm² and a maximum power-added efficiency of 46.3 per cent. The PA shows a wideband small signal gain with less than 3 dB variation over working frequency. The saturated output power of the proposed PA is higher than 25 dBm between 4.2 and 5.4 GHz.

The technology adopted for the design of the 4.2-to-5.4 GHz stacked PA is the 2-µm gallium arsenide HBT process. Based on the proposed method, a better power performance of 3 dB improvement can be achieved as compared with the conventional CE or common-source amplifier because of high output stacking impedance.

High-speed Indium Phosphide (InP) HBTs have been widely used to design high-speed analog, digital and mixed-signal integrated circuits. The purpose of this study is to propose a new parameter extraction procedure for determining an improved T-topology small-signal equivalent circuit of InP heterojunction bipolar transistors (HBTs).

The alternating current crowding effect is considered through adding the intrinsic base capacitance in the small-signal equivalent circuit. All of the circuit parameters are extracted directly without using any approximation.

The extraction technique is more easily understood and clearer than other extraction methods, as the equations are derived from the S-parameters by peeling peripheral elements from small-signal models to get reduced ones and extracting each equivalent-circuit parameter using each equation.

To validate the presented parameter extraction technology, an n-p-n emitter-up InP HBT was analyzed adopting the method. Excellent agreement between measured and modeled S-parameters is obtained up to 40 GHz.

The aim of this paper is to study the tribological performance and self-repairing performance of surface-modified nanoscale serpentine powders as lubricant additives in the mineral base oil (5-CST).

Fourier transform infrared spectroscopy spectra and thermo-gravimetric analysis of both modified and unmodified serpentine were performed to analyse their grafting ratio and suspension after modified using a long-chain naphthene aliphatic acid. The tribological properties of surface-modified serpentine as lubricant additives in 5-CST were evaluated and the worn surfaces were investigated by X-ray photoelectron spectroscopy (XPS) and X-ray absorption near edge structure (XANES).

The results show that the serpentine particles have high grafting ratio, improving the dispersity in 5-CST. When the serpentine concentration of 1.00 weight per cent is used as additives in 5-CST, friction coefficient reduces by 14.80 per cent under 294 N and wear scar diameter (WSD) decreases by 11.82 per cent. The results of X-ray absorption near edge structure and XANES show that the adsorption and tribochemical reactions occur to form self-repairing lubrication films.

The paper illustrates a tribofilm form on the rubbed surface, which is responsible for the decrease in friction and wear, mainly containing iron oxides, silicon oxides, magnesium oxides and organic compounds. The results are useful for further applications in advanced environmental friendly lubricating oils and additives.