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The purpose of this paper is to discuss different approaches to evaluation taken in the case of two regeneration programmes in England and Wales and identify how assumptions about the nature of policy and programme implementation affect evaluation and considerations of its use in the public sector.

Using an analysis of evaluation reports relating to two regeneration programmes, a distinction is drawn between two approaches to evaluation. This distinction is then articulated further with reference to differing perspectives in policy implementation studies. Related issues of policy and programme success and failure are discussed, in addition to the potential for policy learning.

There is a difference between the two approaches to evaluation employed in the two cases, which is likely to reflect contrasting beliefs about the nature and process of implementation. Implementation research indicates that while a process of evaluating progress against a set of specific objectives clearly has legitimacy in a public sector environment, it is likely to be inconclusive or even counterproductive. This is due to the inevitability of policy evolution, the multiple reformations of policy at the micro level, and the constraints engendered by norms of appropriacy in the wider policy environment.

This article suggests how ongoing debates in implementation studies can inform and illuminate decisions made about approaches to evaluation. The dynamic between conceptions of implementation and the purpose of evaluation is illustrated through a comparison of the use of evaluation in two regeneration programmes.

The purpose of this article is to illustrate through a case study how Bernstein's discussion of horizontal discourse can be used to inform processes of management development and organizational learning in multi‐functional organizations.

The approach taken is to reflect on a particular case of management development in which the author was instrumentally involved, using Bernstein's concepts of “repertoire”, “reservoir”, and the “circulation” and “exchange” of knowledge and strategies to further the understanding of the nature of learning and development interventions that aim to recognise, refine and disseminate tacit managerial knowledge.

The article discusses the background to internal management development interventions of this type, and briefly evaluates the outcomes of the case study against original objectives. Although much progress was made with an initial group of participants, in terms of realising and sharing tacit managerial knowledge and strategies, the organization did not take the second phase of the intervention forward.

The case study develops a conceptually informed approach to internal learning and development interventions that can inform future initiatives.

The discussion of this case is valuable in that it illustrates how concepts from the sociology of knowledge can be used to provide new insights into internal learning and development interventions that seek to make better use of the knowledge and practice of individual employees.

The purpose of this paper is to examine two significant political advertising campaigns which used the “It’s Time” slogan and to reflect on how these related to official, popular and commercial nationalism in Australia. The paper is primarily concerned with two main issues: identifying and examining the variety of images of Australia in two key television advertisements, and exploring the methods by which advertising agencies created positive images of Australia and Australians in the two campaigns. It specifically highlights the significance of the “It’s Time” campaign, which is relevant for scholars and advertisers seeking to understand effective political communication.

This paper examines television advertisements by using semiotics as the principal methodology. The research methodology devised for the advertisements consists of two main components: a shot combination analysis, also known as a shot-by-shot analysis, and a semiological reading of the visual and acoustic channels of the advertisement.

This paper examines the use of commercial nationalism in television advertising. As one of many social and cultural influences, advertisements assist the individual in understanding their notion of themselves and their relationship with the wider community – be it local, national, regional or global. The primary focus of this research is the phenomenon of commercial nationalism – the adoption of national signifiers in the marketplace. However, by examining the more general discourse on nationalism, particularly the voice of official nationalism – the promotion of nationalism by the nation-state (or those aspiring to power), the symbiotic relationship between these two complementary brands of nationalism is explored.

The methodology adopted for analysing the two political advertising campaigns offers conceptual and practical value. It provides a consistent set of terms and concepts for further research to build upon. The paper provides insights for the marketing or examination of advertising campaigns. The paper demonstrates the power of market research to inform a framing strategy for a political campaign. The paper contributes to the body of knowledge in this area and thus society’s understanding of these important periods in the nation’s history. In particular, the paper provides an exploration into the “It’s Time” campaign and how it mobilised a broader cultural awakening to engineer success at the ballot box in 1972. The two case studies examined in this paper are relevant to political scientists and media and communication scholars.