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Article
Publication date: 1 July 1994

Bob Sinclair and Jim Harrower

Examines the workings of a new and highly flexible relational databasewhich is allowing The Automobile Association to generate more than£1 million of extra revenue a year. The…

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Abstract

Examines the workings of a new and highly flexible relational database which is allowing The Automobile Association to generate more than £1 million of extra revenue a year. The additional money has come from reviewing the communication process surrounding membership renewals. Further benefits come from more efficient telemarketing, targeted mailings and cross‐selling. The “Driver” mainframe system handles subscription and financial data. A subsidiary marketing database is linked to Driver, and updated nightly so the two are kept in step. Information from the marketing database can be segmented, allowing the AA quickly to build a picture of the main factors which affect its ability to retain customers. Strategies are then developed which enable the AA to move members from a group which is unlikely to be retained into a group which is more likely to be retained.

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Article
Publication date: 3 July 2024

Stefanie Ruel

The author aims to walk beside the singular privileged class of White women’s suffrage feminist origin story to (re)construct plausible feminist fragmented threads as…

81

Abstract

Purpose

The author aims to walk beside the singular privileged class of White women’s suffrage feminist origin story to (re)construct plausible feminist fragmented threads as antenarratives in the context of business management education. To accomplish this (re)assembling of threads, the author examined two North American business trade publications created and used within two business schools, Harvard University’s Harvard Business Review (HBR), established in 1922, and Western University’s The Quarterly Review of Commerce (The Quarterly), established in 1933.

Design/methodology/approach

The author carefully reviewed almost 4,000 articles from HBR and The Quarterly, focusing on 308 articles that addressed the experiences of complex women. With this subset of collected articles, the author highlighted overlooked details, accidents and errors, generating interest and curiosity about the emergence of these fragmented and paradoxical origins that align with Foucault's histories of errors. By grouping these narrative fragments into themes and conducting a critical discourse analysis that incorporated influences from the external environment, the author reconstructed plural feminist origins antenarratives.

Findings

The themes discovered, including women as consumers, explicit working women concerns, women as authors/coauthors, diversity and social justice initiatives, and women in higher education/training, are not merely descriptive observations. They are the building blocks for identifying and analyzing the power relations circulating among feminist origins antenarratives within management education circles. These antenarratives include shedding light on women working in capitalist contexts, the educational needs of business women, and men and naming (but not breaking) the “mythologies” of women at work. These findings are transformative to the understanding of plural feminist origins.

Originality/value

The uniqueness of this work lies in its threefold contributions: moving away from the notion of a singular feminist origin story and instead embracing the complexity of multiple, paradoxical and incomplete origins; shedding light on the spectrum of power relations – ranging from productive to oppressive – that shaped the experiences of women in two management educational circles during the first half of the 20th century; and introducing the concept of inflection points, which underscores the fluidity of knowledge.

Details

Journal of Management History, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1751-1348

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