This study aims to explore brand meaning from a consumer perspective, identifying tangible attributes and intangible associations and their arrangement in brand meaning…
Abstract
Purpose
This study aims to explore brand meaning from a consumer perspective, identifying tangible attributes and intangible associations and their arrangement in brand meaning frameworks. Previous literature has focused on brand meaning flowing from intangible associations, and new insights are offered into the tangible attributes’ contribution to brand meaning.
Design/methodology/approach
A phenomenological approach was adopted, and meanings were gathered from lived experiences with consumers of local food brands. Quasi-ethnographic methods were used, including accompanied shopping trips to food fairs and local farm shops, kitchen visits and in-depth interviews in and around the county of Dorset in the south-west of England.
Findings
The findings demonstrate that tangible attributes have sensorial and functional brand meanings and are mentally processed. Both hierarchical and flatter patterned approaches are present when connecting attributes and associations. The hierarchical approach reflects both short and long laddering approaches; the flatter alternative offers an interwoven, patterned presentation.
Research limitations/implications
This is a small in-depth study of local food brands, and the findings cannot be generalised across other brand categories.
Practical implications
Local food brand practitioners can promote relevant sensorial (e.g. taste) and functional (e.g. animal welfare) attributes. These can be woven into appropriate intangible associations, creating producer stories to be communicated through their websites and social media campaigns.
Originality/value
A revised brand meaning theoretical framework updates previous approaches and develops brand meaning theory. The study demonstrates that tangible attributes have meaning and hierarchical connections across tangible attributes, and intangible associations should not always be assumed. An additional patterned approach is present that weaves attributes and associations in a holistic, non-hierarchical way.
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Jill Quest, Chris Shiel and Sarah Watson
This paper aims to provide a case study of a capacity building project and critical reflection in relation to transitioning to a sustainable food city.
Abstract
Purpose
This paper aims to provide a case study of a capacity building project and critical reflection in relation to transitioning to a sustainable food city.
Design/methodology/approach
A case study research approach was adopted involving two research initiatives: first, a survey to elicit stakeholders’ understanding of sustainable local food, with a view to creating a shared agenda and informing future strategic direction and second a combination of research approaches, including paired discussions, generation of pictorial outputs and a workshop, aimed to inform the future vision and mission of the Partnership.
Findings
Collaboration with stakeholders through a variety of research initiatives has facilitated the development of a sustainable food city partnership, with the overarching aim of achieving a transition towards a more sustainable food system. Moreover, collaboration has contributed to the transition of the Partnership to ensure sustainability and continuity after the initial funding stage.
Research limitations/implications
While universities have an important role to play in guiding direction and shaping new community initiatives for sustainability in their regions, the challenges, resources and time involved may be under-estimated; these projects take considerable time to yield fruit.
Practical implications
The findings of the study will be of interest to those working in the community to promote education for sustainable development and better food systems.
Originality/value
This paper addresses a gap in the literature in relation to universities and their collaboration with key stakeholders in building capacity and contributing to local sustainability transitions.
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Angela Gracia B. Cruz and Margo Buchanan-Oliver
The purpose of this paper is to explore the capital-based benefits which arise when acculturating immigrants perform touristic practices, and how these shape their tourism and…
Abstract
Purpose
The purpose of this paper is to explore the capital-based benefits which arise when acculturating immigrants perform touristic practices, and how these shape their tourism and migration experiences.
Design/methodology/approach
Grounded in consumer culture theory, this paper draws on theories of capital consumption to inform a hermeneutic analysis of multi-modal depth interviews with Southeast Asian skilled migrants in New Zealand.
Findings
Domestic touristic practices offer three types of capital-based benefits, enabling consumers to index economic capital, accrue social capital and index cultural capital. Additionally, the quest for capital emphasises iconic forms of tourism and supersedes concerns about commodification.
Research limitations/implications
This paper demonstrates the important role of touristic practices not only in short-term mobility, but also for long-term migrants. Further research should investigate how capital shapes the touristic practices of other types of mobile consumers.
Practical implications
Understanding the capital-based benefits of touristic practices in acculturation informs the design of migrant settlement policy and the managerial staging of touristic experiences.
Originality/value
While theorists of liquid modernity have largely treated tourism as a discrete type of mobility, this paper reframes tourism as a key acculturation practice. In contrast to dominant conceptualisations of tourism as a quest for cultural authenticity, this paper reconceptualises tourism as a quest for capital. Finally, while previous studies have focused on how capital constrains acculturation outcomes, this paper explores how a consumption practice enables the expression and accumulation of capital.
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Jill Harrison Berg and Bill Zoellick
Conceptual ambiguity about the term “teacher leadership” has retarded development of useful research on this topic. The purpose of this paper is to propose a conceptual framework…
Abstract
Purpose
Conceptual ambiguity about the term “teacher leadership” has retarded development of useful research on this topic. The purpose of this paper is to propose a conceptual framework that researchers might utilize to clarify key assumptions embedded in their use of the term “teacher leadership,” enabling members of this research community to better understand and build upon each other’s work and to develop a knowledge base on teacher leadership.
Design/methodology/approach
In 2016 a community of researchers convened in a conversation about their varied conceptions of teacher leadership. The authors analyzed documentation from this convening to identify key ways in which members’ conceptions of teacher leadership diverged. They then drew upon the teacher–leader research literature and their own experiences with teacher–leader initiatives to propose a conceptual framework that would support researchers to define teacher leadership in ways that meet established criteria for an empirically-useful concept.
Findings
Four dimensions of teacher leadership that should be referenced in an empirically-useful definition of teacher leadership are: legitimacy, support, objective and method. It is hypothesized that clarifying one’s assumptions about each of these dimensions and providing descriptive evidence of how they are instantiated will address the conceptual ambiguity that currently stymies the accumulation of knowledge in this field.
Originality/value
This paper presents a framework that can provide a strong foundation for the development of a knowledge base on teacher leadership, which is needed to inform education leaders’ efforts to maximize teachers’ leadership influence as asset for improving teaching, learning and schools.
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Abstract
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Curt Brungardt, Justin Greenleaf, Christie Brungardt and Jill Arensdorf
The purpose of this qualitative study was to compare and contrast the leadership major in identified programs from universities in the United States. This was done in an attempt…
Abstract
The purpose of this qualitative study was to compare and contrast the leadership major in identified programs from universities in the United States. This was done in an attempt to develop a foundation for the leadership discipline. Utilizing interviews, surveys, websites, and evaluation of school materials as data sources, an initial list of 70 schools was narrowed to 15 upon examination of their academic curricula. A thorough evaluation of these 15 leadership degree programs was then conducted. Noticeable differences included varied school sizes, host departments, and credit hour requirements. Other inconsistencies included the focus of the program, the major scholars evident within the curricula, and the disparity between theory versus skill development. Recommendations include further study of other leadership programs across the nation, examination of leadership graduates in the workforce, and collaboration among leadership programs nationwide.
Reggie Raju, Jill Claassen, Amina Adam, Alexander DAngelo, Sadiq Keraan, Niel Mostert and Saskia Vonk
The purpose of this paper is to report on the development of a flexible and robust academic library structure that meets the demands of an ever changing user community and remains…
Abstract
Purpose
The purpose of this paper is to report on the development of a flexible and robust academic library structure that meets the demands of an ever changing user community and remains relevant and fit for purpose in a technology-driven age. The new structure makes provision for the delivery of new and innovative services responding to the need for a paradigm shift in twenty-first century academic librarianship. The move away from subject librarianship, which has been the bastion of South African academic librarianship, is significant.
Design/methodology/approach
This paper used the exploratory method to gain new insights into library structures that have restructured for the twenty-first century. The exploratory study was used to gain new insights into functional librarianship. Despite the short comings of the exploratory method, the method was deemed most appropriate as UCT Libraries was not seeking definitive answers but a process that would provide opportunities to explore possibilities for subsequent processes.
Findings
The move from subject librarianship to functional librarianship has given the library the opportunity to restructure. The restructured library can now offer new and/or radically expanded services to meet the demands of a twenty-first century academic library.
Practical implications
The development of new and future roles and responsibilities commensurate with a robust and “future-driven” structure will consolidate the library’s role as a collaborator in the teaching and learning, and research agendas of a higher education institution.
Originality/value
This paper will be of interest and value to library managers and staff wanting to develop a library structure that responds positively to the redefinition of the professional roles and functions of the library and to strategically position the academic library for the future. It will also be of interest to library and information science academics who may want to re-examine their curricula for the incorporation of new trends.
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Amy Beardmore, Penny Beynon, Christine Crabbe, Carol Fry, Jan Fullforth, Jeremy Groome, Eddy Knasel, Jill Turner, Christopher Orlik, Matthew Jones and Jo White
International attention is increasingly turning to the challenge of creating age-friendly environments. This study aims to examine the application of asset-based approaches in…
Abstract
Purpose
International attention is increasingly turning to the challenge of creating age-friendly environments. This study aims to examine the application of asset-based approaches in undertaking community development projects with older people. The paper intends to share the learning that may be useful when designing community development projects for older people in the future.
Design/methodology/approach
This study followed a multiple project case study design, with a focus on project delivery practices. It was undertaken as a co-production exercise involving university researchers and trained older volunteer community researchers (CRs). Over 18–24 months of qualitative research was conducted in relation to six area-based urban projects between 2018 and 2020.
Findings
There were five leading themes as follows: mapping and building on assets in highly localised settings; creating governance and direction through steering groups; developing activities with diverse groups of older people; reaching isolated and lonely older people; building local capacity to embed sustainability.
Practical implications
The effectiveness of assets-based approaches in promoting age-friendly agendas appears to be contingent on the values, skills, capacity and resourcing of delivery agencies, alongside wider public sector investment in communities. Diversity and inequalities amongst older people need to be taken into account and community development that specifically focuses on older people needs to be balanced with the whole population and intergenerational practice.
Originality/value
This paper provides an empirical account of the practical application of assets practices specifically in the context of the age-friendly community agenda. The co-production method brings together insights from academic and volunteer older CRs.
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Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American…
Abstract
Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.
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Katrina Brownell, Jill Kickul and Diana Hechavarria
Our study draws on gender role congruity theory to theorize and test an integrative conceptual model outlining how motives for entrepreneurial action explain the relationship…
Abstract
Purpose
Our study draws on gender role congruity theory to theorize and test an integrative conceptual model outlining how motives for entrepreneurial action explain the relationship between female entrepreneurship and innovation in nascent ventures.
Design/methodology/approach
To test our hypotheses, we employed structural equation modeling (SEM) in a sample of early-stage entrepreneurs (N = 533).
Findings
We found a positive relationship between nascent female entrepreneurs and innovation, and that this relationship is mediated by motives for recognition, respect, and autonomy.
Originality/value
By revealing a positive relationship between female entrepreneurship and innovation, our work provides a complementary perspective to the literature, which suggests that there are limits to innovation potential for female entrepreneurs. Further, we find that this relationship is explained by motives for recognition, respect, and autonomy, but not financial security. Finally, most empirical research focuses on the innovative outputs of established new ventures, while our work leverages a sample of early-stage entrepreneurs.