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This study aims to provide supplements to the research on digital human avatar (DHA) and suggestions for brands to use DHA appropriately to build brand fans effect.

On the basis of integrating Avatar theory and Stimulus-organism-response theory, this study obtains data from 733 Chinese respondents aged 18–25 and uses regression analysis and bootstrap analysis to verify the relationships among the variables: DHA characteristics (form realism, behavioral realism and brand alignment) as the independent variables, brand fans effect as the dependent variable, consumer positive emotion as the mediating variable and product type (experience vs search) as the moderating variable.

The results show that DHA characteristics positively influence brand fans effect and consumer positive emotion, consumer positive emotion positively influences brand fans effect and consumer positive emotion plays a mediating role. Meanwhile, for experience products, the impact of DHA’s form realism and behavioral realism on consumer positive emotion is higher than that of brand alignment; for search products, the impact of DHA’s brand alignment on consumer positive emotion is higher than that of form realism and behavioral realism.

This study enriches and expands the empirical research perspectives and conclusions in the DHA field, improves its research framework and provides suggestions for brands to appropriately use DHA to build brand fans effect.

Variable stiffness structure can significantly improve the interactive capabilities of grippers. Shape memory alloys have become a popular option for materials with variable stiffness structures. However, its variable stiffness range is limited by its stiffness in two phases. The purpose of this paper is to enhance the manipulation capabilities of tendon-driven flexible grippers by designing a wide-range variable stiffness structure.

Constitutive models of shape memory alloy and mechanical models are used to analyze the performance of the variable stiffness structure. A separated solution was used to combine the tendon-driven gripper and the variable stiffness structure. The feed-forward control algorithm is used to enhance the control stability of the variable stiffness structure.

The stiffness variable capability of the proposed variable stiffness structure is verified by experiments. The stability of the feedback control algorithm was verified by sinusoidal tracking experiments. The variable stiffness range of 8.41 times of the flexible gripper was tested experimentally. The interaction capability of the variable stiffness flexible gripper is verified by the object grasping experiments.

A new wide-range variable stiffness structure is proposed and validated. The new variable stiffness structure has a larger range of stiffness variation and better control stability. The new flexible structure can be applied to conventional grippers to help them gain stiffness variable capability and improve their interaction ability.