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Article
Publication date: 20 March 2024

Verdiana Giannetti, Jieke Chen and Xingjie Wei

Anecdotal evidence suggests that casting actors with similar facial features in a movie can pose challenges in foreign markets, hindering the audience's ability to recognize and…

118

Abstract

Purpose

Anecdotal evidence suggests that casting actors with similar facial features in a movie can pose challenges in foreign markets, hindering the audience's ability to recognize and remember characters. Extending developments in the literature on the cross-race effect, we hypothesize that facial similarity – the extent to which the actors starring in a movie share similar facial features – will reduce the country-level box-office performance of US movies in East and South-East Asia (ESEA) countries.

Design/methodology/approach

We assembled data from various secondary data sources on US non-animation movies (2012–2021) and their releases in ESEA countries. Combining the data resulted in a cross-section of 2,616 movie-country observations.

Findings

Actors' facial similarity in a US movie's cast reduces its box-office performance in ESEA countries. This effect is weakened as immigration in the country, internet penetration in the country and star power increase and strengthened as cast size increases.

Originality/value

This first study on the effects of cast's facial similarity on box-office performance represents a novel extension to the growing literature on the antecedents of movies' box-office performance by being at the intersection of the two literature streams on (1) the box-office effects of cast characteristics and (2) the antecedents, in general, of box-office performance in the ESEA region.

Details

International Marketing Review, vol. 41 no. 2
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 12 September 2016

Jieke Chen, Carlos M.P. Sousa and Xinming He

The purpose of this paper is to synthesize and evaluate recent studies on determinants of export performance.

6476

Abstract

Purpose

The purpose of this paper is to synthesize and evaluate recent studies on determinants of export performance.

Design/methodology/approach

Using a vote-counting technique this paper reviews 124 papers published between 2006 and 2014 to assess the determinants of export performance.

Findings

The results indicate that significant progress has been made during these nine years and that: numerous new determinants are identified, data quality and statistical biases have received considerable attention, and interaction and indirect relationships are considered. However, at the same time, the research of export performance is still limited by a lack of synthetic theoretical basis, inconsistent empirical test results, and insufficiency in the research framework and statistical methodologies.

Originality/value

Export performance has received increasing attention over recent decades, but the area is still characterized by fragmentation and diversity hindering theoretical and practical development. This paper integrates the findings of recent studies on export performance and provides further discussion from both theoretical and methodological aspects, and points out the directions for future research.

Details

International Marketing Review, vol. 33 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Available. Content available

Abstract

Details

International Marketing Review, vol. 41 no. 5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 21 June 2019

Elly Leung and Donella Caspersz

This paper aims to describe an exploratory study that has sought to understand how an institutionalised docility rather than resistance has been created in the minds of Chinese…

588

Abstract

Purpose

This paper aims to describe an exploratory study that has sought to understand how an institutionalised docility rather than resistance has been created in the minds of Chinese workers by the Chinese State. The study proposes that this docility has been crucial in enabling China to become a world leading economic powerhouse.

Design/methodology/approach

The paper draws on Foucault’s concept of governmentality and uses the genealogical method to examine the historical events that have shaped the mentalities of today’s Chinese workers. Original interviews (n =74) with everyday workers across industries and locations illustrate this.

Findings

It was found that the utilisation of centuries-long Confucian hierarchical rules by successive regimes has created a cumulative effect that has maintained workers docility and their willingness to submit themselves to poor working conditions that – ultimately – benefit the Chinese State and business, though this is at their expense. This finding is in juxtaposition to current research that claim that their working conditions are fostering a rising consciousness and resistance among Chinese workers.

Originality/value

This paper provides a novel explanation for why Chinese workers accept their poor working conditions and thus critiques current perspectives about Chinese worker resistance.

Details

Journal of Management History, vol. 25 no. 3
Type: Research Article
ISSN: 1751-1348

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