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Available. Open Access. Open Access
Article
Publication date: 6 December 2024

Junying Yu, Jiaxuan Xie and Honglin Lu

As a retail operation mode of emerging mixed reality (MR) technology, virtual fitting room (VFR) revolutionizes how consumers interact with fashion brands.

172

Abstract

Purpose

As a retail operation mode of emerging mixed reality (MR) technology, virtual fitting room (VFR) revolutionizes how consumers interact with fashion brands.

Design/methodology/approach

The research investigates the impact mechanisms of VFR technology through retail operational performance from the perspective of purchase intention and post-purchase intention. Around 783 valid questionnaires were collected using the questionnaire to analyze, including 327 VFR technology users and 394 VFR technology non-users.

Findings

The results indicate that visual vividness, interactive control and personalized provision of VFR technology positively influence the retail operational performance of fashion brands, except for the online purchase intention. The study further reveals that the influence of VFR technology on retail operational performance is carried by perceived value and technology attitude, with the moderating role of perceived body image.

Originality/value

These findings expand and enrich existing research on VFR technology, providing recommendations and valuable insights into widening the application and continuous improvement of VFR technology.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Available. Open Access. Open Access
Article
Publication date: 10 October 2024

Jiahe Wang, Yanbin Tan, Huajian Li, Xinhua Zhong, Jiaxuan Wang and Yu Gao

This study aims to analyze the impact mechanism of typical environments in China's western mountainous areas on the durability of railway concrete and propose measures to improve…

91

Abstract

Purpose

This study aims to analyze the impact mechanism of typical environments in China's western mountainous areas on the durability of railway concrete and propose measures to improve durability.

Design/methodology/approach

With the continuous promotion of infrastructure construction, the focus of China's railway construction has gradually shifted to the western region. The four typical environments of large temperature differences, strong winds and dryness, high cold and low air pressure unique to the western mountainous areas of China have adverse effects on the durability of typical railway structure concrete (bridges, ballastless tracks and tunnels). This study identified the characteristics of four typical environments in the western mountainous areas of China through on-site research. The impact mechanism of the four typical environments on the durability of concrete in different structural parts of railways has been explored through theoretical analysis and experimental research; Finally, a strategy for improving the durability of railway concrete suitable for the western mountainous areas of China was proposed.

Findings

The daily temperature difference in the western mountainous areas of China is more than twice that of the plain region, which will lead to significant temperature deformation and stress in the multi-layered structure of railway ballastless tracks. It will result in cracking. The wind speed in the western plateau region is about 2.5 to 3 times that of the plain region, and the average annual rainfall is only 1/5 of that in the plain region. The drying effect on the surface of casting concrete will significantly accelerate its cracking process, leading to serious durability problems. The environmental temperature in the western mountainous areas of China is generally low, and there are more freeze-thaw cycles, which will increase the risk of freeze-thaw damage to railway concrete. The environmental air pressure in the western plateau region is only 60% of that in the plain region. The moisture inside the concrete is more likely to diffuse into the surrounding environment under the pressure difference, resulting in greater water loss and shrinkage deformation of the concrete in the plateau region. The above four issues will collectively lead to the rapid deterioration of concrete durability in the western plateau region. The corresponding durability improvement suggestions from theoretical research, new technology development and standard system was proposed in this paper.

Originality/value

The research can provide the mechanism of durability degradation of railway concrete in the western mountainous areas of China and corresponding improvement strategies.

Details

Railway Sciences, vol. 3 no. 5
Type: Research Article
ISSN: 2755-0907

Keywords

Available. Open Access. Open Access
Article
Publication date: 25 December 2023

Jiahe Wang, Huajian Li, Chengxian Ma, Chaoxun Cai, Zhonglai Yi and Jiaxuan Wang

This study aims to analyze the factors, evaluation techniques of the durability of existing railway engineering.

421

Abstract

Purpose

This study aims to analyze the factors, evaluation techniques of the durability of existing railway engineering.

Design/methodology/approach

China has built a railway network of over 150,000 km. Ensuring the safety of the existing railway engineering is of great significance for maintaining normal railway operation order. However, railway engineering is a strip structure that crosses multiple complex environments. And railway engineering will withstand high-frequency impact loads from trains. The above factors have led to differences in the deterioration characteristics and maintenance strategies of railway engineering compared to conventional concrete structures. Therefore, it is very important to analyze the key factors that affect the durability of railway structures and propose technologies for durability evaluation.

Findings

The factors that affect the durability and reliability of railway engineering are mainly divided into three categories: material factors, environmental factors and load factors. Among them, material factors also include influencing factors, such as raw materials, mix proportions and so on. Environmental factors vary depending on the service environment of railway engineering, and the durability and deterioration of concrete have different failure mechanisms. Load factors include static load and train dynamic load. The on-site rapid detection methods for five common diseases in railway engineering are also proposed in this paper. These methods can quickly evaluate the durability of existing railway engineering concrete.

Originality/value

The research can provide some new evaluation techniques and methods for the durability of existing railway engineering.

Details

Railway Sciences, vol. 3 no. 1
Type: Research Article
ISSN: 2755-0907

Keywords

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Article
Publication date: 8 August 2024

Jiaxuan Li, Xihong Zhang and Mengyang Wang

This paper aims to explore how two dimensions of trust, calculative trust and benevolent trust, affect supplier opportunism, and further investigates how information technology…

135

Abstract

Purpose

This paper aims to explore how two dimensions of trust, calculative trust and benevolent trust, affect supplier opportunism, and further investigates how information technology (IT) infrastructure capability moderates the relationship between calculative trust, benevolent trust and local supplier opportunism.

Design/methodology/approach

This study uses ordinary least square regression to test the hypotheses, using survey data from 164 buyer–supplier relationships.

Findings

The findings suggest that both rational and emotional dimensions of trust, calculative trust and benevolent trust, have negative effect on the opportunistic behavior of suppliers. Furthermore, IT infrastructure capability amplifies the inhibitory effect of calculative trust on supplier’s opportunism, while diminishing the effect of benevolent trust on suppressing supplier’s opportunism.

Originality/value

This study investigates the impacts of both rational and emotional dimensions of trust on opportunistic behavior, thereby enhancing the comprehension of the multifaceted nature of trust in interfirm relationships and contributing valuable insights into interorganizational relationship governance. Moreover, this study reveals the double-edged moderating roles of IT infrastructure capability in supply chain relationships, presenting innovative perspectives within the research on exploring the role of IT capability in business-to-business marketing relationships.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 10
Type: Research Article
ISSN: 0885-8624

Keywords

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Article
Publication date: 26 December 2024

Hualong Yang, Zhiying Cheng and Junjie Zhou

The online profile picture of a doctor serves as a pivotal source of visual information, playing a key role in shaping the doctor’s professionalism in the online health market…

28

Abstract

Purpose

The online profile picture of a doctor serves as a pivotal source of visual information, playing a key role in shaping the doctor’s professionalism in the online health market. Doctors can strategically curate the elements of their online profile pictures, such as attire and background, to either reinforce a formal image or craft a casual image, thereby influencing patients’ doctor choices. Despite this, the relative effectiveness of formal or casual images in swaying patient choices remains unclear. This study endeavors to bridge this knowledge gap.

Design/methodology/approach

This study tested the influence of a doctor’s attire and background in their profile picture on patient decision-making, with a focus on discerning variations in impact among patient groups differentiated by the severity of their illnesses (i.e. high-severity versus low-severity conditions). We formulated four hypotheses and tested them through an econometric analysis and a controlled laboratory experiment.

Findings

The empirical findings reveal that doctors’ formal profile pictures, characterized by formal attire and backgrounds, exert a more pronounced influence on patient choices than casual images. The severity of a patient’s illness positively moderated the relationship between formal images and patient choices.

Originality/value

These insights make a significant contribution to the understanding of patient behavior in selecting doctors within the online health market. Furthermore, they offer valuable guidance for doctors in optimizing their online profile presentation to better align with patient preferences and expectations.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

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