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Article
Publication date: 21 October 2022

Shuang Yang, Jiarong Tang, Jian Cai and Gongxing Guo

Few extant studies have focused on digital rituals and investigated the relationship between them and customer citizenship behavior in the context of online brand communities…

1181

Abstract

Purpose

Few extant studies have focused on digital rituals and investigated the relationship between them and customer citizenship behavior in the context of online brand communities (OBCs). This study aims to examine the sequential mediation mechanism of emotional energy and spiritual brand identification under interaction ritual theory and identifies membership prototypicality as the moderator.

Design/methodology/approach

An online investigation of 515 OBC users was conducted to gather data, and structural equation modeling was applied to test the hypotheses.

Findings

The empirical results revealed that OBC rituals were positively related to customer citizenship behavior. Emotional energy and spiritual brand identification could play mediating roles in the relationship between OBC rituals and customer citizenship behavior. Furthermore, there existed a sequential mediation mechanism with emotional energy as the first mediator and spiritual brand identification as the second. The effect of OBC rituals on emotional energy was more significant for peripheral members than prototypical members.

Practical implications

Managers of OBCs should conduct various ritualistic strategies to stimulate users to perform customer citizenship behaviors. Discrete ritualized activities should be intended for members of different prototypicalities.

Originality/value

This study provides a profound insight on how OBC rituals foster customer citizenship behavior and is among the first to explore such a relationship. It also investigates the sequential mediation mechanism, thus broadening the research on the influencing processes of OBC rituals on customer citizenship behavior.

Details

Journal of Product & Brand Management, vol. 32 no. 3
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 22 August 2024

Guanghui Ye, Songye Li, Lanqi Wu, Jinyu Wei, Chuan Wu, Yujie Wang, Jiarong Li, Bo Liang and Shuyan Liu

Community question answering (CQA) platforms play a significant role in knowledge dissemination and information retrieval. Expert recommendation can assist users by helping them…

64

Abstract

Purpose

Community question answering (CQA) platforms play a significant role in knowledge dissemination and information retrieval. Expert recommendation can assist users by helping them find valuable answers efficiently. Existing works mainly use content and user behavioural features for expert recommendation, and fail to effectively leverage the correlation across multi-dimensional features.

Design/methodology/approach

To address the above issue, this work proposes a multi-dimensional feature fusion-based method for expert recommendation, aiming to integrate features of question–answerer pairs from three dimensions, including network features, content features and user behaviour features. Specifically, network features are extracted by first learning user and tag representations using network representation learning methods and then calculating questioner–answerer similarities and answerer–tag similarities. Secondly, content features are extracted from textual contents of questions and answerer generated contents using text representation models. Thirdly, user behaviour features are extracted from user actions observed in CQA platforms, such as following and likes. Finally, given a question–answerer pair, the three dimensional features are fused and used to predict the probability of the candidate expert answering the given question.

Findings

The proposed method is evaluated on a data set collected from a publicly available CQA platform. Results show that the proposed method is effective compared with baseline methods. Ablation study shows that network features is the most important dimensional features among all three dimensional features.

Practical implications

This work identifies three dimensional features for expert recommendation in CQA platforms and conducts a comprehensive investigation into the importance of features for the performance of expert recommendation. The results suggest that network features are the most important features among three-dimensional features, which indicates that the performance of expert recommendation in CQA platforms is likely to get improved by further mining network features using advanced techniques, such as graph neural networks. One broader implication is that it is always important to include multi-dimensional features for expert recommendation and conduct systematic investigation to identify the most important features for finding directions for improvement.

Originality/value

This work proposes three-dimensional features given that existing works mostly focus on one or two-dimensional features and demonstrate the effectiveness of the newly proposed features.

Details

The Electronic Library , vol. 42 no. 6
Type: Research Article
ISSN: 0264-0473

Keywords

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Article
Publication date: 7 August 2024

Jiarong Shi, Zihao Jiang and Zhiying Liu

Digital technologies open up unprecedented opportunities for the Chinese wind power industry to make rapid and comprehensive decisions. However, the relationship between digital…

268

Abstract

Purpose

Digital technologies open up unprecedented opportunities for the Chinese wind power industry to make rapid and comprehensive decisions. However, the relationship between digital technology adoption and radical and incremental innovations has not been empirically assessed. In addition, reconfiguration capability is the ability of firms to transform and respond to changes. How such an organizational capability influences the effectiveness of digital technology adoption is a black box. In response, this study aims to assess the relationship between digital technology adoption and radical and incremental innovations in the Chinese wind power industry and elucidate the moderating role of reconfiguration capability.

Design/methodology/approach

Based on the data of listed companies in the Chinese wind power industry from 2006 to 2020, this study constructs regression models and validates the hypotheses.

Findings

The correlation between digital technology adoption and incremental innovation in the wind power industry in China is significantly positive, but the relationship between digital technology adoption and radical innovation is not significant. In addition, reconfiguration capability significantly enhances the incentive effect of digital technology adoption on incremental innovation.

Originality/value

To the best of the authors’ knowledge, this study is one of the earliest to explore the heterogeneous relationships between digital technology adoption and radical and incremental innovations in emerging economies, advancing the theoretical insights into how digital transformation can foster different categories of technological innovations. Moreover, this study embeds dynamic capability theory into digital transformation research by exploring the boundary conditions for the effectiveness of digital technology adoption from the perspective of organizational dynamic capability, thereby expanding the boundaries of existing knowledge.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 10
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 19 September 2019

Guomin Wang, Yuanyuan Wu, Haifu Jiang, Yanjie Zhang, Jiarong Quan and Fuchuan Huang

The purpose of this paper is to use the wavelet neural network and genetic algorithm to study the effects of polyalphaolefin, TMP108 and OCP0016 on the kinematic viscosity…

138

Abstract

Purpose

The purpose of this paper is to use the wavelet neural network and genetic algorithm to study the effects of polyalphaolefin, TMP108 and OCP0016 on the kinematic viscosity, viscosity index and pour point of lubricating oil.

Design/methodology/approach

Wavelet neural network is used to train the known samples, test the unknown samples and compare the obtained results with those obtained with a traditional empirical formula.

Findings

It is found that the wavelet neural network prediction value is closer to the experimental value than the traditional empirical formula calculation value.

Originality/value

The results show that the wavelet neural network can be used to study the physical and chemical indexes of lubricating oil.

Details

Industrial Lubrication and Tribology, vol. 72 no. 1
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 30 August 2024

Zihao Jiang, Jiarong Shi and Zhiying Liu

Firms in emerging economies are generally at a disadvantage in terms of resources, which may limit their digital transformation. The Chinese government has designed and…

156

Abstract

Purpose

Firms in emerging economies are generally at a disadvantage in terms of resources, which may limit their digital transformation. The Chinese government has designed and promulgated a series of wind power policies from the perspectives of support and regulation. The former provides scarce resources for enterprises and thus alleviating financial constraints. While the latter increases the demands for advanced technologies, thereby triggering resource bricolages. This study aims to clarify the impact of industrial policy on the digital transformation of the Chinese wind power industry, and the role of financing constraint and resource bricolage in the above relationship.

Design/methodology/approach

Based on the data of listed companies in the Chinese wind power industry from 2006 to 2021, this study clarifies the impact and mechanism of industrial policy on firm digital transformation with fixed effect regression models.

Findings

Empirical results indicate that both supportive and regulatory policies are the cornerstone of the digital transformation of the Chinese wind power industry. Financial constraint and resource bricolage, respectively, mediate the impact of supportive and regulatory policies. However, the mix of supportive and regulatory policies inhibits digital transformation. Moreover, industrial policies are more effective for the digital transformation of state-owned enterprises, as well as enterprises in economically underdeveloped regions.

Research limitations/implications

This study investigates the path of government intervention driving firm digital transformation from the resource-related perspective (i.e. financial constraint and resource bricolage), and its analytical framework can be extended based on other theories. The combined effects of cross-sectoral policies (e.g. wind power policy and digital infrastructure policy) can be further assessed. The marginal net benefit of government intervention can be calculated to determine whether it is worthwhile.

Practical implications

This study emphasizes the necessity of government intervention in the digital transformation of enterprises in emerging economies. The governments should align the policy targets, clarify policy recipients and modify policy process of different categories of industrial policies to optimize the effectiveness of policy mix. Given that the effectiveness of government intervention varies among different categories of enterprises, the competent agencies should design and promulgate differentiated industrial policies based on the heterogeneity of firms to improve the effectiveness and efficiency of industrial policies.

Originality/value

This is one of the earliest explorations of industrial policies’ effect on the digital transformation of the renewable energy sector in emerging economies, providing new evidence for institutional theory. Meanwhile, this study introduces financial constraint and resource bricolage into the research framework and attempts to uncover the mechanism of industrial policy driving the digital transformation of enterprises in emerging economies. Besides, to expand the understanding of the complex industrial policy system, this study assesses the effectiveness of the industrial policy mix.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

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