Junjie Lv, Ruyu Yang, Jianye Yu, Wenjing Yao and Yuanzhuo Wang
Influencer marketing mediated by social media is prevalent in social commerce. Micro-, meso- and macro-influencers all play an irreplaceable role in marketing. The purpose of this…
Abstract
Purpose
Influencer marketing mediated by social media is prevalent in social commerce. Micro-, meso- and macro-influencers all play an irreplaceable role in marketing. The purpose of this paper is to explore how companies with limited budgets choose influencers according to products' various levels of brand familiarity.
Design/methodology/approach
This study constructs an evolutionary game model of influencer marketing based on evolutionary game theory on complex networks. This model initiates various networks to demonstrate how influencers disseminate information and constructs update mechanisms to depict how individuals react to this information based on individuals' information utility and friends' strategies.
Findings
Simulation results suggest that companies should invest more in macro-influencers than in meso-influencers, however investing all in macro-influencers is not a good choice. The investment in meso-influencers will increase as brand familiarity decreases, whereas it will not exceed investment in macro-influencers. Furthermore, the accumulation of micro-influencers can accelerate the marketing process.
Originality/value
This study examines the combined effects of micro-influencers, meso-influencers and macro-influencers in marketing by simulating the marketing process initiated by influencers on social media.
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Lijun Chao, Zhi Xiong, Jianye Liu, Chuang Yang and Yudi Chen
To solve problems of low intelligence and poor robustness of traditional navigation systems, the purpose of this paper is to propose a brain-inspired localization method of the…
Abstract
Purpose
To solve problems of low intelligence and poor robustness of traditional navigation systems, the purpose of this paper is to propose a brain-inspired localization method of the unmanned aerial vehicle (UAV).
Design/methodology/approach
First, the yaw angle of the UAV is obtained by modeling head direction cells with one-dimension continuous attractor neural network (1 D-CANN) and then inputs into 3D grid cells. After that, the motion information of the UAV is encoded as the firing of 3 D grid cells using 3 D-CANN. Finally, the current position of the UAV can be decoded from the neuron firing through the period-adic method.
Findings
Simulation results suggest that continuous yaw and position information can be generated from the conjunctive model of head direction cells and grid cells.
Originality/value
The proposed period-adic cell decoding method can provide a UAV with the 3 D position, which is more intelligent and robust than traditional navigation methods.
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Qiushi Hao, Benchen Fu, Yu Shao and Liying Wang
This study aims to explore the spatial distribution characteristics and spactial reciprocity between industrial parks (IPs) and vocational education parks (VEPs): agglomeration…
Abstract
This study aims to explore the spatial distribution characteristics and spactial reciprocity between industrial parks (IPs) and vocational education parks (VEPs): agglomeration density, functional matching, spatial organization efficiency, as well as space intensive utility. To achieve this objective, IPs and VEPs in urban centers of Jiangsu Province are selected as the objects of the study. First, spatial analysis of thermodynamic diagrams is employed in this study to qualitatively analyze the evolutionary characteristics of the spatial distribution of IPs and VEPs to explore the spatial aggregation characteristics of their clustering, integration, and comprehensive crossover. Second, a horizontal comparison of the data and indexes concerned reveals that areas with high agglomeration and functional matching exhibit a sound spatial reciprocity. Third, this study crystallizes the four structural prototpye paradigms formed during the reciprocity evolution between IPs and VEPs; it compares spatial organization efficiency, with the agglomeration–core structure ranking first, followed by the circle–core structure. Finally, SPSS is used to analyze the space intensive utility in order to verify the conclusions of qualitative analysis. The findings can comprehensively explain the regularities of the spatial distribution and reciprocity between IPs and VEPs. The findngs can also elucidate the design of regional industrial development and educational programs.
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Conservation of green space is crucial to the sustainable urban development of China. Nanjing is a central city in the Yangtze River Delta cluster in eastern China. Owing to…
Abstract
Conservation of green space is crucial to the sustainable urban development of China. Nanjing is a central city in the Yangtze River Delta cluster in eastern China. Owing to urbanization, the green spaces in this city have been affected significantly in terms of their scale and structure. Assessing such changes can provide a basis for environmental protection measures and sustainable development. Using Landsat remote-sensing image data from 1998 and 2007, we constructed a distribution map of the patches of green spaces in Nanjing, and analyzed and assessed the changes in scale and spatial layout of the green spaces using various landscape metrics including CA, PLAND, PD, MPS, LPI, NP, PD, TE, ED, MPI, and LSI. Coinciding with a sharp increase in urban population, the area of green spaces in Nanjing decreased by 27.06% between 1998 and 2007. The patches of green space increased by 39%, and the average area per patch decreased by about 47.52%. Green space patches were found to be unevenly distributed among the districts of Nanjing. In urban areas, significant numbers of such patches were found primarily in various types of parks, while in suburban areas, they were concentrated mainly in the hilly forestlands. Green spaces exhibited tendencies towards fragmentation, miniaturization, and discretization.
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Weina Chen, Qinghua Zeng, Jianye Liu and Huizhe Wang
The purpose of this paper is to propose a seamless autonomous navigation method based on the motion constraint of the mobile robot, which is able to meet the practical need of…
Abstract
Purpose
The purpose of this paper is to propose a seamless autonomous navigation method based on the motion constraint of the mobile robot, which is able to meet the practical need of maintaining the navigation accuracy during global positioning system (GPS) outages.
Design/methodology/approach
The seamless method uses the motion constraint of the mobile robot to establish the filter model of the system, in which the virtual observation about the speed is used to overcome the shortage of the navigation accuracy during GPS outages. The corresponding motion constraint model of the mobile robot is established. The proposed seamless navigation scheme includes two parts: the micro inertial navigation system (MINS)/GPS-integrated filter model and the motion constraint filter model. When the satellite signals are good, the system works on the MINS/GPS-integrated mode. If some obstacles block the GPS signals, the motion constraint measurement equation will be effective so as to improve the navigation accuracy of the mobile robot.
Findings
Three different vehicle tests of the mobile robot show that the seamless navigation method can overcome the shortage of the navigation accuracy during GPS outages, so as to improve the navigation performance in practical applications.
Originality/value
A seamless navigation system based on the motion constraint of the mobile robot is proposed to overcome the shortage of the navigation accuracy during GPS outages, thus improving the adaptability of the robot navigation.
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Hui Guo, Jinzhou Jiang, Suoting Hu, Chun Yang, Qiqi Xiang, Kou Luo, Xinxin Zhao, Bing Li, Ziquan Yan, Liubin Niu and Jianye Zhao
The bridge expansion joint (BEJ) is a key device for accommodating spatial displacement at the beam end, and for providing vertical support for running trains passing over the gap…
Abstract
Purpose
The bridge expansion joint (BEJ) is a key device for accommodating spatial displacement at the beam end, and for providing vertical support for running trains passing over the gap between the main bridge and the approach bridge. For long-span railway bridges, it must also be coordinated with rail expansion joint (REJ), which is necessary to accommodate the expansion and contraction of, and reducing longitudinal stress in, the rails. The main aim of this study is to present analysis of recent developments in the research and application of BEJs in high-speed railway (HSR) long-span bridges in China, and to propose a performance-based integral design method for BEJs used with REJs, from both theoretical and engineering perspectives.
Design/methodology/approach
The study first presents a summary on the application and maintenance of BEJs in HSR long-span bridges in China representing an overview of their state of development. Results of a survey of typical BEJ faults were analyzed, and field testing was conducted on a railway cable-stayed bridge in order to obtain information on the major mechanical characteristics of its BEJ under train load. Based on the above, a performance-based integral design method for BEJs with maximum expansion range 1600 mm (±800 mm), was proposed, covering all stages from overall conceptual design to consideration of detailed structural design issues. The performance of the novel BEJ design thus derived was then verified via theoretical analysis under different scenarios, full-scale model testing, and field testing and commissioning.
Findings
Two major types of BEJs, deck-type and through-type, are used in HSR long-span bridges in China. Typical BEJ faults were found to mainly include skewness of steel sleepers at the bridge gap, abnormally large longitudinal frictional resistance, and flexural deformation of the scissor mechanisms. These faults influence BEJ functioning, and thus adversely affect track quality and train running performance at the beam end. Due to their simple and integral structure, deck-type BEJs with expansion range 1200 mm (± 600 mm) or less have been favored as a solution offering improved operational conditions, and have emerged as a standard design. However, when the expansion range exceeds the above-mentioned value, special design work becomes necessary. Therefore, based on engineering practice, a performance-based integral design method for BEJs used with REJs was proposed, taking into account four major categories of performance requirements, i.e., mechanical characteristics, train running quality, durability and insulation performance. Overall BEJ design must mainly consider component strength and the overall stiffness of BEJ; the latter factor in particular has a decisive influence on train running performance at the beam end. Detailed BEJ structural design must stress minimization of the frictional resistance of its sliding surface. The static and dynamic performance of the newly-designed BEJ with expansion range 1600 mm have been confirmed to be satisfactory, via numerical simulation, full-scale model testing, and field testing and commissioning.
Originality/value
This research provides a broad overview of the status of BEJs with large expansion range in HSR long-span bridges in China, along with novel insights into their design.
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Tingting Zhou and Juan LI
The purpose of this paper is to explore financial quality problems, based on the dynamics of the ownership structure, in the privatization process to clarify the internal relation…
Abstract
Purpose
The purpose of this paper is to explore financial quality problems, based on the dynamics of the ownership structure, in the privatization process to clarify the internal relation among the ownership’s attribution of the commercial mixed ownership company, the company’s performance and its financial relationships. This paper also examines the mixed ownership enterprise’s potential problems during the development process.
Design/methodology/approach
Adopting the single case study method, the authors selected the mixed ownership public company Hubei Sanxia New Building Materials Co., Ltd. (stock code: 600293) to explore, from a privatization perspective, the impact of mixed ownership on financial quality.
Findings
The study found that Sanxia experienced tight cash flow and heavy debt burdens due to the privatization and that its controlling shareholders used non-operating income to support Sanxia, thus characterizing the dual role of “the grabbing hand” and “the helping hand.” Sanxia’s privatization process highlighted the volatility of performance, the exception of monetary funds and the existence of accounting fraud rather than the prosperous development of the capital combination.
Originality/value
These findings provided case support that privatization negatively affects the financial quality of the company. Previous studies have indicated that there should be greater focus more on the issue that state-owned shares rebound during the process of privatization and that, with respect to commercial mixed ownership reform of state-owned enterprises, such reform must avoid the passive transfer of corporate control, ensure the fairness of the related transactions, prevent the loss of state-owned assets and preclude the controlling shareholders from seizing interests of listed companies.
Details
Keywords
Corporate governance, privatisation.
Abstract
Subject area
Corporate governance, privatisation.
Study level/applicability
Masters level programmes, with particular focus on corporate governance, privatisation, and organizational development.
Case overview
Yutong Bus is a real and highly publicized case in China. It is a listed company carved out from a state-owned enterprise (SOE), Yutong Group. Later the management successfully bought out Yutong Group and thus indirectly controlled the company. The deal transformed Yutong Group from a SOE to a private company. The management was innovative in pushing through the management buy-out (MBO), but politically, it created a public outcry about the loss of state-owned assets. The key issue here is the selection of state owned enterprises suitable for privatization and, more importantly, the determination of selling price. In China “the market for corporate control is still lagging behind” (Shanghai Stock Exchange).
Expected learning outcomes
Students would be expected to gain an understanding of recent economic reform in China, Corporate Governance in the Chinese context and wider issues associated with privatization and MBOs.
Supplementary materials
Teaching note.
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With the analysis of the causes of corruption, this study aims to investigate specific anti-corruption measures that can be implemented to reform the political system and the…
Abstract
Purpose
With the analysis of the causes of corruption, this study aims to investigate specific anti-corruption measures that can be implemented to reform the political system and the social climate of China.
Design/methodology/approach
This study examines 97 severe corruption cases of high-ranking officials in China, which occurred between 2012 and 2015. As this insinuates that both institutional and social corruption are major problems in China, the analysis delves into multiple facts of corruption, including different types, four primary underlying causes, and suggestions regarding the implementation of three significant governmental shifts that focus on investigation, prevention tactics and legal regulations.
Findings
China’s corruption is not only individual-based but also it has developed into institutional corruption and social corruption. Besides human nature and instinct, the causes of corruption can be organised into four categories, namely, social customs, social transitions, institutional designs and institutional operations. For the removed high-ranking officials, the formation of interest chains was an important underlying cause behind their corruption.
Originality/value
This study makes a significant contribution to the literature because this study provides a well-rounded approach to a complex issue by highlighting the significance of democracy and the rule of law as ways to regulate human behaviour to combat future corruption.
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Guoyang Wan, Yaocong Hu, Bingyou Liu, Shoujun Bai, Kaisheng Xing and Xiuwen Tao
Presently, 6 Degree of Freedom (6DOF) visual pose measurement methods enjoy popularity in the industrial sector. However, challenges persist in accurately measuring the visual…
Abstract
Purpose
Presently, 6 Degree of Freedom (6DOF) visual pose measurement methods enjoy popularity in the industrial sector. However, challenges persist in accurately measuring the visual pose of blank and rough metal casts. Therefore, this paper introduces a 6DOF pose measurement method utilizing stereo vision, and aims to the 6DOF pose measurement of blank and rough metal casts.
Design/methodology/approach
This paper studies the 6DOF pose measurement of metal casts from three aspects: sample enhancement of industrial objects, optimization of detector and attention mechanism. Virtual reality technology is used for sample enhancement of metal casts, which solves the problem of large-scale sample sampling in industrial application. The method also includes a novel deep learning detector that uses multiple key points on the object surface as regression objects to detect industrial objects with rotation characteristics. By introducing a mixed paths attention module, the detection accuracy of the detector and the convergence speed of the training are improved.
Findings
The experimental results show that the proposed method has a better detection effect for metal casts with smaller size scaling and rotation characteristics.
Originality/value
A method for 6DOF pose measurement of industrial objects is proposed, which realizes the pose measurement and grasping of metal blanks and rough machined casts by industrial robots.