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Article
Publication date: 21 November 2023

Zhenhua Quan, Wenjie Qian and Jianhua Mao

The purpose of this article is to explore the relationship between the attributes of Olympic mascots and their impact on sponsorship effectiveness. Based on a multiattribute model…

377

Abstract

Purpose

The purpose of this article is to explore the relationship between the attributes of Olympic mascots and their impact on sponsorship effectiveness. Based on a multiattribute model and the introduction of engagement theory and the meaning transfer model, this article uses the 2022 Beijing Winter Olympics mascot “Bing Dwen Dwen” as the research object to empirically analyze the effects and mechanisms of the mascot's attributes on preference, event engagement, sponsorship enterprise trust and sponsorship enterprise attitude, ultimately constructing a sponsorship effectiveness model.

Design/methodology/approach

The survey method was used to examine 238 respondents' emotions and attitudes towards companies participating in sponsoring Olympic mascots.

Findings

The study found that the main attributes of the mascot include visual and emotional factors, both of which have a positive impact on preference, with emotional factors having a greater influence than visual factors. Visual and emotional factors indirectly affect engagement through preference. Preference and engagement play a completely mediating role in the effect of mascot attributes on sponsorship enterprise trust and sponsorship enterprise attitude.

Practical implications

This study provides practical recommendations for managers to achieve marketing success in sports sponsorship through mascots.

Originality/value

This paper provides a measurement tool for the study of mascot attributes and important support for subsequent research in sponsorship marketing.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 4
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 31 January 2022

Muhammad Usman Shehzad, Jianhua Zhang, Phong Ba Le, Khalid Jamil and Ziao Cao

Given the importance of frugal innovation for small and medium-sized enterprises (SME) in developing countries, this study aims to explore the role of IT resources on frugal…

1216

Abstract

Purpose

Given the importance of frugal innovation for small and medium-sized enterprises (SME) in developing countries, this study aims to explore the role of IT resources on frugal innovation through the mediating roles of knowledge sources and to what extent the relationship between sources of knowledge and frugal innovation is strengthened or weakened under the moderating effects of market turbulence.

Design/methodology/approach

This is an empirical study. Data were gathered from 355 SME employees of Pakistan through a questionnaire survey; the variance-based PLS-SEM approach was used to analyze the data.

Findings

Findings reveal the significant impacts of IT resources on different aspects of frugal innovation, namely, frugal functionality (FF), frugal cost (FC) and frugal ecosystem (FE). Moreover, the paper highlights the mediating roles of sources of knowledge in the relationship between IT resources and frugal innovation in frugal functionality and frugal cost. Findings also revealed that the moderation of market turbulence strengthens the effects of sources of knowledge on frugal functionality and ecosystem, but surprisingly weakens the relationship between sources of knowledge and frugal cost.

Research limitations/implications

To bring a deeper understanding of the significant role of IT and knowledge sources, future research should examine the potential moderating role of environmental factors or perceived organizational support or mediating role of knowledge management processes in the relationship between IT resources and frugal innovation.

Practical implications

The paper provides a valuable understanding and novel approach for directors of SMEs in developing countries to improve their frugal innovation capability through IT and knowledge resources.

Originality/value

This study contributes to bridging research gaps in the literature and advances how IT resources, directly and indirectly, help firms improve frugal innovation capability via mediating roles of sources of knowledge.

Details

European Journal of Innovation Management, vol. 26 no. 4
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 4 December 2018

Lina Xu, Eagle Zhang and Corinne Cortese

The purpose of this paper is to consider the role of accounting in the construction and maintenance of political hegemony during Mao’s People’s Commune movement in China between…

751

Abstract

Purpose

The purpose of this paper is to consider the role of accounting in the construction and maintenance of political hegemony during Mao’s People’s Commune movement in China between 1958 and 1966. Drawing on concepts of ideological power and intellectual diffusion in political and civil society from Gramsci’s theory of hegemony, it analyses the process by which accounting intellectuals established a set of socialist accounting practices to meet the political challenges of the People’s Commune.

Design/methodology/approach

Gramsci’s theory is adopted to examine how the accounting systems of People’s Commune acted as a mechanism that reflected Mao’s political ideas.

Findings

This paper demonstrates that the accounting system that emerged during these socio-political movements served the ideological purpose of reinforcing Mao’s political ideology and his hegemonic leadership. Accounting functioned within the spheres of both political and civil society to facilitate a national collective will, and to construct behaviours that satisfied the political requirements of the People’s Commune.

Originality/value

This paper will contribute to the accounting history in China from 1958 to 1966.

Details

Accounting, Auditing & Accountability Journal, vol. 32 no. 1
Type: Research Article
ISSN: 0951-3574

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Article
Publication date: 27 May 2022

Muhammad Usman Shehzad, Jianhua Zhang, Sajjad Alam and Ziao Cao

Drawing on the knowledge-based view (KBV), the research examines the impact of knowledge sources (internal and external knowledge sources) on two aspects of innovation radical and…

774

Abstract

Purpose

Drawing on the knowledge-based view (KBV), the research examines the impact of knowledge sources (internal and external knowledge sources) on two aspects of innovation radical and incremental innovation. Additionally, the research seeks to provide deeper insight into the link between the variables by studying how information technology (IT) resources mediate the relationship between knowledge sources and innovation capability.

Design/methodology/approach

The study assessed the relationship between latent variables using a quantitative research approach and variance-based structural equation modelling on a sample of 380 individuals from 83 Pakistani manufacturing and service firms.

Findings

The study's results revealed a significant impact of knowledge sources (internal and external knowledge sources) on radical and incremental innovation. Further, the study examines the mediating role of IT resources in connecting knowledge sources and a firm's innovation capability.

Research limitations/implications

Future studies should investigate the association among the constructs under the moderating roles of environmental turbulence to provide insight into the relationship between knowledge sources, IT resources, and innovation capability.

Practical implications

The paper provides evidence that knowledge sources and IT resources are the key driving factors of innovation capability. Managers and directors of firms in developing and emerging countries should establish firms' knowledge sources and IT resources to improve innovation capability.

Originality/value

There is a scarcity of studies that has explored the relationship between sources of knowledge, IT resources, and specific types of innovation, namely radical and incremental innovation. The paper helps fill research gaps in the literature and advances understanding of how knowledge sources, directly and indirectly, stimulate firms' innovation capabilities via the mediating role of IT resources.

Details

Business Process Management Journal, vol. 28 no. 4
Type: Research Article
ISSN: 1463-7154

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Article
Publication date: 21 August 2024

Abdul Hakeem Waseel, Jianhua Zhang, Muhammad Usman Shehzad, Irshad Hussain Sarki and Muhammad Wajid Kamran

This study examines the link between the knowledge creation process, ambidextrous innovation, and competitive advantage. Further, this study also tested the moderating role of…

245

Abstract

Purpose

This study examines the link between the knowledge creation process, ambidextrous innovation, and competitive advantage. Further, this study also tested the moderating role of organizational agility on the relationship between the knowledge creation process and ambidextrous innovation.

Design/methodology/approach

The empirical study’s data were collected by surveying 306 respondents employed in 140 Pakistani Small and Medium Enterprises (SMEs). The questionnaire was designed according to the study’s requirements and was based on theoretical knowledge and findings from previous research on the knowledge-creation process, ambidextrous innovation, and competitive advantage. All hypotheses were tested using a structured regression method.

Findings

The study indicates that the knowledge creation process significantly impacts a firm’s competitive advantage. Additionally, this study demonstrates that ambidextrous innovation can moderate the relationship between the knowledge-creation process and competitive advantage.

Research limitations/implications

Future studies should examine mediating factors, such as organizational culture, leadership style, and industry characteristics, as well as moderating variables, such as environmental turbulence.

Practical implications

This study guides SME leaders on the importance of knowledge creation and ambidextrous innovation in achieving operational success and gaining a competitive advantage.

Originality/value

This study explores how the knowledge creation process directly and indirectly, enhances organizational capacity for competitive advantage through the mediating roles of ambidextrous innovation and the moderating role of organizational agility.

Details

Business Process Management Journal, vol. 30 no. 6
Type: Research Article
ISSN: 1463-7154

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Article
Publication date: 18 March 2022

Shixin Zhang, Jianhua Shan, Fuchun Sun, Bin Fang and Yiyong Yang

The purpose of this paper is to present a novel tactile sensor and a visual-tactile recognition framework to reduce the uncertainty of the visual recognition of transparent…

393

Abstract

Purpose

The purpose of this paper is to present a novel tactile sensor and a visual-tactile recognition framework to reduce the uncertainty of the visual recognition of transparent objects.

Design/methodology/approach

A multitask learning model is used to recognize intuitive appearance attributes except texture in the visual mode. Tactile mode adopts a novel vision-based tactile sensor via the level-regional feature extraction network (LRFE-Net) recognition framework to acquire high-resolution texture information and temperature information. Finally, the attribute results of the two modes are integrated based on integration rules.

Findings

The recognition accuracy of attributes, such as style, handle, transparency and temperature, is near 100%, and the texture recognition accuracy is 98.75%. The experimental results demonstrate that the proposed framework with a vision-based tactile sensor can improve attribute recognition.

Originality/value

Transparency and visual differences make the texture of transparent glass hard to recognize. Vision-based tactile sensors can improve the texture recognition effect and acquire additional attributes. Integrating visual and tactile information is beneficial to acquiring complete attribute features.

Details

Industrial Robot: the international journal of robotics research and application, vol. 49 no. 4
Type: Research Article
ISSN: 0143-991X

Keywords

Available. Open Access. Open Access
Article
Publication date: 21 October 2022

Tingting Hou, Shixuan Fu, Yichen Cao, Xiaojiang Zheng and Jianhua (Jordan) Yu

This research is motivated by the increasing need for international interactions during the gradual recovery of the tourism industry. By recognizing the paucity of research on…

940

Abstract

Purpose

This research is motivated by the increasing need for international interactions during the gradual recovery of the tourism industry. By recognizing the paucity of research on cultural closeness and accommodation categories, this research aims to illuminate the influencing mechanisms of psychological closeness and travelers’ willingness to book an accommodation-sharing property while booking an accommodation.

Design/methodology/approach

The authors employ a mixed-methods approach, including an experiment and semistructured interviews.

Findings

Results show that hosts’ higher cultural identity congruence leads to travelers’ higher willingness to book an accommodation-sharing property. Psychological closeness mediates the positive effect of cultural identity congruence on travelers’ willingness to book. The authors further explore the moderating role of room types (entire room vs. private room) and find that the mediation effect is stronger for booking an entire room.

Originality/value

The current research underlines the importance of cultural identity congruence and accommodation type on travelers’ willingness to book an accommodation-sharing property and psychological closeness.

Details

Journal of Electronic Business & Digital Economics, vol. 1 no. 1/2
Type: Research Article
ISSN: 2754-4214

Keywords

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Article
Publication date: 3 June 2024

Jianhua Sun, Suihuai Yu, Jianjie Chu, Wenzhe Cun, Hanyu Wang, Chen Chen, Feilong Li and Yuexin Huang

In situations where the crew is reduced, the optimization of crew task allocation and sequencing (CTAS) can significantly enhance the operational efficiency of the man-machine…

85

Abstract

Purpose

In situations where the crew is reduced, the optimization of crew task allocation and sequencing (CTAS) can significantly enhance the operational efficiency of the man-machine system by rationally distributing workload and minimizing task completion time. Existing related studies exhibit a limited consideration of workload distribution and involve the violation of precedence constraints in the solution process. This study proposes a CTAS method to address these issues.

Design/methodology/approach

The method defines visual, auditory, cognitive and psychomotor (VACP) load balancing objectives and integrates them with workload balancing and minimum task completion time to ensure equitable workload distribution and task execution efficiency, and then a multi-objective optimization model for CTAS is constructed. Subsequently, it designs a population initialization strategy and a repair mechanism to maintain sequence feasibility, and utilizes them to improve the non-dominated sorting genetic algorithm III (NSGA-III) for solving the CTAS model.

Findings

The CTAS method is validated through a numerical example involving a mission with a specific type of armored vehicle. The results demonstrate that the method achieves equitable workload distribution by integrating VACP load balancing and workload balancing. Moreover, the improved NSGA-III maintains sequence feasibility and thus reduces computation time.

Originality/value

The study can achieve equitable workload distribution and enhance the search efficiency of the optimal CTAS scheme. It provides a novel perspective for task planners in objective determination and solution methodologies for CTAS.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 13 September 2023

Jianhua Tan, Kam C. Chan, Samuel Chang and Bin Wang

This paper aims to examine the effect of carbon emissions on audit fees. The authors hypothesize that firms in cities with higher carbon emission levels have lower reporting…

1088

Abstract

Purpose

This paper aims to examine the effect of carbon emissions on audit fees. The authors hypothesize that firms in cities with higher carbon emission levels have lower reporting transparency, higher return volatility or are subject to higher reputation risk, causing them to be charged higher audit fees for auditing services.

Design/methodology/approach

The authors use panel data of 25,960 firm-year observations from a sample of Chinese firms. The carbon emission data for each Chinese city are obtained from the China Emission Accounts and Datasets for Emerging Economies. This paper adopts a multiple regression model to study the impact of carbon emissions on audit fees.

Findings

The authors find that firms located in cities with higher carbon emission levels and firms with more carbon emissions are charged, on average, a higher audit fee. This audit fee effect of carbon risk is transmitted by lessened information transparency and elevated financial risk within these firms. This paper shows that auditors consider carbon risk in their audit fee decisions and other factors that could influence audit risk and effort.

Originality/value

This study draws a connection between carbon emissions and audit fees. It is especially relevant due to the increasing importance of environmental factors in the audit risk assessment. In addition, the findings suggest that a firm implementing a proactive environmental strategy benefits the economy and decreases the costs to the firm for services such as auditing.

Details

Managerial Auditing Journal, vol. 38 no. 7
Type: Research Article
ISSN: 0268-6902

Keywords

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Article
Publication date: 4 April 2023

Weijie Zhou, Jianhua Zhu and Ce Zhang

This paper aims to introduce corporate social responsibility into the green supply chain and analyse the impact of different decision makers’ decision-making schemes on carbon…

696

Abstract

Purpose

This paper aims to introduce corporate social responsibility into the green supply chain and analyse the impact of different decision makers’ decision-making schemes on carbon emission reduction in the supply chain.

Design/methodology/approach

This study uses a two-stage low-carbon supply chain composed of a manufacturer and retailer as the research object. It uses the Stackelberg game model to analyse optimal carbon emission reduction and its influence under different decision-making modes.

Findings

Increased consumer green preferences and trust can improve the manufacturing enterprises’ carbon emission reduction rate. The carbon emission reduction rate decreases with increased green innovation costs. When green technology innovation costs remain constant, the greater the market capacity, the higher the carbon emission reduction rate. Market capacity has the most significant impact on the optimal carbon emission reduction rate without considering social responsibility decisions and has the least impact on the optimal carbon emission reduction rate while fully considering the social responsibility decision. To achieve decarbonisation production, the market capacity must be small, and when green innovation costs are high, it is the optimal choice without considering social responsibility. To achieve a higher level of carbon emission reduction, when the market capacity is low and the research and development cost is high or when the market capacity is large, it is the optimal choice.

Originality/value

The results provide scientific policy decisions and management significance for governments and enterprises in low-carbon subsidies and supply chain management. The findings also provide a basis for future theoretical research and enterprise practice.

Details

Chinese Management Studies, vol. 18 no. 2
Type: Research Article
ISSN: 1750-614X

Keywords

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