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Article
Publication date: 12 January 2018

Xingyao Ren, Lan Xia and Jiangang Du

The effect of different formats of message delivery has received little theoretical and empirical examination. This research focuses on the effect of written relational…

1793

Abstract

Purpose

The effect of different formats of message delivery has received little theoretical and empirical examination. This research focuses on the effect of written relational communication formats used by service providers. This study aims to answer three questions: Do different formats of written communications (i.e. handwriting and print) influence customer perceptions (i.e. feelings of warmth) of service firms? What are the mediators of these influences (i.e. perceived effort and psychological closeness)? And under what conditions do they occur (i.e. what is the contextual factor)?

Design/methodology/approach

One field study and three laboratory studies were conducted to provide a comprehensive understanding of the role of format in written communication.

Findings

Handwritten messages are more effective than print messages in building relationships in a service context because they elicit stronger feelings of warmth because of both the perception of greater effort and feelings of greater psychological closeness to the service provider. However, the presence of handwriting fails to deliver feelings of warmth when the quality of core services is low.

Practical implications

Service providers can effectively use handwritten communication to signal effort and create psychological closeness for relationship building with their key customers only when the quality of core services meets customer expectations.

Originality/value

First, the research differentiates the formats of written relational communication (handwritten vs print), and links communication formats with feelings of warmth, which is an important factor for impression and relationship formation in the practice of services marketing. Second, based on cognitive-experiential self-theory, this research demonstrates the dual mediators underlying the effect of handwriting (vs print) on warmth: perceived effort and psychological closeness. Third, it identifies the quality of core service as a boundary condition for the effect of handwritten communication.

Details

Journal of Services Marketing, vol. 32 no. 2
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 28 November 2019

Jiangang Du, Mengya Yang and Jianhua Liu

The purpose of this paper is to explore the two effects (flow effect and resonance effect) during a group complaint based on the emotional contagion theory.

279

Abstract

Purpose

The purpose of this paper is to explore the two effects (flow effect and resonance effect) during a group complaint based on the emotional contagion theory.

Design/methodology/approach

This study uses an experimental research design in which participants’ negative emotions dynamically change driven by group emotional interactions when they are experiencing a group complaint.

Findings

Flow effect and resonance effect can occur during the process of group emotional contagion. Specifically, when group customers’ negative emotional similarity is low in a group complaint, group emotional contagion leads to flow effect (i.e. negative emotions flow from customers with higher levels of negative emotions to those with lower levels of negative emotions). By contrast, when group customers’ negative emotional similarity is high in a group complaint, group emotional contagion leads to resonance effect (i.e. group customers’ negative emotions increase significantly).

Originality/value

Most of the previous research studies the process of emotional contagion from one with higher levels of emotional displays to the other with lower levels of emotional displays, which is named as the “flow effect” of emotional contagion. However, when two individuals with the same levels of negative emotional displays interact with each other, the flow effect of emotional contagion is very likely not to occur. It is interesting to find that both individuals’ negative emotions increase significantly during the process of emotional contagion. The authors propose the “resonance effect” of emotional contagion to explain this phenomenon.

Details

Journal of Contemporary Marketing Science, vol. 2 no. 3
Type: Research Article
ISSN: 2516-7480

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Article
Publication date: 27 November 2019

Meng Lu, Yang Qiang, Du Jiangang and Dong Zerui

The purpose of this paper is to examine the interaction effect of innovative product category and presentation order on consumer consumer’s purchasing intention and the mediating…

574

Abstract

Purpose

The purpose of this paper is to examine the interaction effect of innovative product category and presentation order on consumer consumer’s purchasing intention and the mediating role of perceived novelty and risk perception.

Design/methodology/approach

The authors examined the hypotheses in three experiment studies. In Study 1, the authors primed innovative product category and presentation order on consumer consumer’s purchasing intention. In Study 2, the authors measured the mediating role of perceived novelty and risk perception. In Study 3, they validated the moderating effect of picture and text consistency on the improvement of purchase preference.

Findings

The results reveal that RNP/INP and presentation order (from whole to part/from part to whole) could enhance consumers’ purchase intention and verify the mediating role of perceived novelty and risk perception, based on which a complete internal mechanism model is constructed. The third experiment shows the moderating effect of picture and text consistency on the improvement of purchase preference by matching the category and presentation order of innovative products.

Originality/value

Prior literature on the thinking mode of holistic and partial processing has been mostly applied to the cognitive field of reading and text labeling. In this study, using the holistic (local) processing thinking model and anchoring theory, eye movement experiments and situational experiments, the audience’s analysis framework of information processing mechanism is constructed. The unique phenomenon of product category and overall (local) presentation order coexisting in innovative product advertisement is considered comprehensively.

Details

Journal of Contemporary Marketing Science, vol. 2 no. 3
Type: Research Article
ISSN: 2516-7480

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Article
Publication date: 8 September 2021

Jiangang Du, Danhui Li, Yuxuan Zhao and Mengya Yang

The purpose of this paper is to examine the influence of transparency on consumers' judgment and decision-making.

227

Abstract

Purpose

The purpose of this paper is to examine the influence of transparency on consumers' judgment and decision-making.

Design/methodology/approach

This study uses an experimental research design in which participants' negative emotions dynamically change driven by group emotional interactions when they are experiencing a group complaint.

Findings

The experimental results show that compared with opaque products, transparent products make consumers rely more on emotions to make judgments and decisions (Experiment 1). It is precise because transparency increases the influence of emotion on consumers' judgment and decision-making that positive emotion makes consumers' evaluation and willingness to pay higher, while negative emotion makes consumers' evaluation and willingness to pay lower (Experiments 2 and 3). Transparency will also affect consumers' subsequent judgment and decision-making methods, so they are more inclined to choose the option with the dominant emotional dimension (Experiment 4).

Originality/value

Previous studies mainly focus on the impact of transparent packaging on consumers and discuss the impact of transparent packaging on consumer product evaluation and consumption quantity. This study proves that product-related transparent elements can also affect consumers' decision-making methods, making them more dependent on emotions to make decisions, enriching the research on the influencing factors of consumer decision-making methods.

Details

Journal of Contemporary Marketing Science, vol. 4 no. 2
Type: Research Article
ISSN: 2516-7480

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Article
Publication date: 2 November 2010

Jiangang Du, Xiucheng Fan and Tianjun Feng

The concept of face has been deeply embedded in Chinese culture. This paper aims to examine the role of face in service failure and recovery encounters, and to explore the factors…

2822

Abstract

Purpose

The concept of face has been deeply embedded in Chinese culture. This paper aims to examine the role of face in service failure and recovery encounters, and to explore the factors that influence customer emotions, recovery satisfaction and behavioral intention based on a proposed conceptual model.

Design/methodology/approach

The paper uses a scenario role‐play‐based experimental design to examine the proposed conceptual model in service failure and recovery encounters.

Findings

The results show that face plays an important role in service failure and recovery encounters. Specifically, it is found that the utilitarian recovery and symbolic recovery customers receive in the service recovery encounter can both influence customer face restoration, which in turn affects customer emotions, and behavioral intention on service recovery. Customer emotions are significantly correlated to customer recovery satisfaction.

Practical implications

The practical implications of this study are mainly two‐fold. First, service providers should pay attention to customers' perceptions of face during service encounters. They should also train their employees to treat all customers with utmost sincerity, which will help to enhance the positive emotional experience of customers. Second, the recovery offered by service providers should not be limited to utilitarian recovery. It has to take into account symbolic recovery as well.

Originality/value

This paper investigates the role of face in service recovery encounters and suggests that face significantly influences customer emotions and behavioral intention on service recovery, and customer emotions in turn significantly affect customer recovery satisfaction

Details

Journal of Consumer Marketing, vol. 27 no. 7
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 June 2020

Ziqiang Fang, Songlin Peng, Jiangang Yi and Jun Du

The purpose of this paper is to optimize the structure of plough blades in a ploughshare mixer using the discrete element method (DEM) simulations.

232

Abstract

Purpose

The purpose of this paper is to optimize the structure of plough blades in a ploughshare mixer using the discrete element method (DEM) simulations.

Design/methodology/approach

Using the validated DEM model, three numerical tests are conducted to determine how the mixing performance evolves as structural parameters of blades change. Results from the analysis provide basis for structure optimization of blades. The structural parameters include sweep angle of blade γ, regular axial pitch p and regular circumferential angular offset α. The parameters to evaluate mixing performance include mass flow rate and Lacey index.

Findings

The DEM results show that the mixing performance at γ of 35° is better than 15°, 25° and 45°. The mixer which has a p of less than or equal to 1.11 · b is more efficient than the mixer which has a p greater than 1.11 · b, where b is tail width of blade. The circumferential symmetric distribution of blades (α = 180°) is more beneficial to improve the mixing performance in comparison with the circumferential asymmetric distribution (α < 180°). Based on the results, an optimized mixer with a γ of 35°, a p of 0.61 · b and an α of 180° is proposed, which has a better mixing performance compared to all mixers listed.

Originality/value

The structural parameters of blades, including γ, p and α, are found to be critical for good mixing. From the view angle of structure optimization of plough blades, a new ploughshare mixer with a γ of 35°, a p of 0.61 · b and an α of 180° is investigated and recommended for improving mixing efficiency.

Details

Engineering Computations, vol. 37 no. 9
Type: Research Article
ISSN: 0264-4401

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Article
Publication date: 1 September 2017

Huanchun Huang, Yingxia Yun, Jiangang Xu, Shizhen Wang, Xin Zheng, Jing Fu and Lintong Bao

Urban water bodies play an important role in reducing summertime urban heat island (UHI) effects. Previous studies focused mainly on the impact of water bodies of large areas, and…

73

Abstract

Urban water bodies play an important role in reducing summertime urban heat island (UHI) effects. Previous studies focused mainly on the impact of water bodies of large areas, and there is no analysis of the efficacy and scale effect of how small and medium-sized water bodies reduce the UHI effects. Hence, these studies could not provide theoretical support for the scientific planning and design of urban water bodies. This study aims to confirm, within different scale ranges, the efficacy of a water body in reducing the summertime UHI effects. We propose a scale sensitivity method to investigate the temporal and spatial relationship between urban water bodies and UHI. Based on the scale theory and geostatistical analysis method in landscape ecology, this study used the platforms of 3S, MATLAB, and SPSS to analyze the distance-decay law of water bodies in reducing summertime UHI effects, as well as the scale response at different water surface ratios. The results show that the influence of water surfaces on UHIs gradually decreases with increasing distance, and the temperature rises by 0.78 °C for every 100 m away from the water body. During daytime, there is a scaled sensitivity of how much water surfaces reduce the summertime UHI effects. The most sensitive radius from the water was found at the core water surface ratio of 200 m. A reduction of UHI intensity by 2.3 °C was observed for every 10% increase of the average core water surface ratio. This study provides a theoretical reference to the control of heat islands for the planning and design of urban water bodies.

Details

Open House International, vol. 42 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

Available. Open Access. Open Access
Article
Publication date: 3 February 2025

Jianhong Zhang, Suzana B. Rodrigues, Jiangang Jiang and Chaohong Zhou

The purpose of this paper is to investigate the impact of political instability at the local level on foreign firms in China. Building on the literature on political embeddedness…

61

Abstract

Purpose

The purpose of this paper is to investigate the impact of political instability at the local level on foreign firms in China. Building on the literature on political embeddedness and business power, the authors propose a theoretical framework to explain how political turnover can affect foreign firms’ performance and how they respond to such challenges by leveraging their power bases.

Design/methodology/approach

To test the hypotheses, the authors apply fixed effects regression to an unbalanced panel data set comprising 13,360 foreign firms from 1998 to 2013 and the political replacement that involved changes in provincial governors.

Findings

The findings confirm that political turnover incidents have a negative impact on the performance of foreign firms in China. However, the authors also found that this negative relationship is weaker for firms that can choose various types of power sources. Specifically, the study reveals that foreign firms with large firm size, government ownership and a strong foreign direct investment community are better qualified to mitigate the negative effects of political instability.

Originality/value

This study contributes to the literature by developing the understanding of how political uncertainties and risks affect the performance of foreign firms in China and the importance of firms’ power in counterbalancing these effects. The research provides valuable insights into how multinational corporations can exploit their power to manage the effects of local political turnover, which has practical implications for the strategy and management of foreign firms operating in China.

Details

Multinational Business Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1525-383X

Keywords

Available. Open Access. Open Access
Article
Publication date: 22 February 2024

Jiangang Xia and Cailen O'Shea

This study looked into the factors that could make a difference in teachers’ individual innovativeness and team innovativeness. We investigated five categories of factors: (1…

843

Abstract

Purpose

This study looked into the factors that could make a difference in teachers’ individual innovativeness and team innovativeness. We investigated five categories of factors: (1) innovation-related teacher preparedness, (2) innovation-related teacher professional development, (3) teacher professional practices, (4) teacher empowerment and (5) innovation-related teacher self-efficacy.

Design/methodology/approach

The data source is the 2018 Teaching and Learning International Survey (TALIS) US data. The samples include about 165 schools and 2,560 teachers. We applied the structural equation model to analyze the data and the unit of analysis is set at the individual teacher-level.

Findings

We found that all factors matter except professional development and that they matter differently for different innovativeness outcomes.

Originality/value

This study is significant in several aspects: first, it is among the first that examined the factors that could make a difference in teacher innovativeness. Second, we differentiated between individual and team teacher innovativeness. Third, the findings highlight the importance of several factors including teacher preparation, teacher collaboration, teacher participation in school decisions and teacher self-efficacy.

Details

Journal of Research in Innovative Teaching & Learning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2397-7604

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Article
Publication date: 1 April 2024

Xiaoxian Yang, Zhifeng Wang, Qi Wang, Ke Wei, Kaiqi Zhang and Jiangang Shi

This study aims to adopt a systematic review approach to examine the existing literature on law and LLMs.It involves analyzing and synthesizing relevant research papers, reports…

560

Abstract

Purpose

This study aims to adopt a systematic review approach to examine the existing literature on law and LLMs.It involves analyzing and synthesizing relevant research papers, reports and scholarly articles that discuss the use of LLMs in the legal domain. The review encompasses various aspects, including an analysis of LLMs, legal natural language processing (NLP), model tuning techniques, data processing strategies and frameworks for addressing the challenges associated with legal question-and-answer (Q&A) systems. Additionally, the study explores potential applications and services that can benefit from the integration of LLMs in the field of intelligent justice.

Design/methodology/approach

This paper surveys the state-of-the-art research on law LLMs and their application in the field of intelligent justice. The study aims to identify the challenges associated with developing Q&A systems based on LLMs and explores potential directions for future research and development. The ultimate goal is to contribute to the advancement of intelligent justice by effectively leveraging LLMs.

Findings

To effectively apply a law LLM, systematic research on LLM, legal NLP and model adjustment technology is required.

Originality/value

This study contributes to the field of intelligent justice by providing a comprehensive review of the current state of research on law LLMs.

Details

International Journal of Web Information Systems, vol. 20 no. 4
Type: Research Article
ISSN: 1744-0084

Keywords

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