Search results

Many online merchants today have adopted web personalization in the form of personalized product recommendations (PPRs) to improve consumer’s decision quality. The purpose of this paper is to reveal the roles of PPRs on consumer decision quality in online shopping from the theoretical perspective of information load.

To explore the dual roles of PPRs on consumer decision quality, this paper develops a research model for it. A 2 (information load: high vs low) × 2 (web personalization: PPRs vs non-PPRs) between-subjects design is conducted to empirically test the model.

The results indicate that: first, information load can increase perceived information overload and decrease perceived information underload; second, PPRs can weaken (enhance) the positive (negative) effect of information load on perceived information overload (perceived information underload); third, both perceived information overload and perceived information underload are negatively associated with consumer’s decision quality.

This paper originally develops a research model that explains the roles of PPRs on consumer decision quality from the theoretical perspective of information load in the online shopping context, which could add new insights to the field of web personalization, especially the impact of web personalization on consumer decision making.

Recently, both practitioners and researchers are beginning to recognize the great potential of social gamification in green information technology (IT) services. This study focuses on the roles of three social gamification affordances (interactivity, cooperation and competition) in gamified green IT services use, from the perspectives of recognition and social overload.

An online survey is conducted to examine the research model using structural equation modeling with users of Ant Forest, which is an example of green IT services in China.

Results indicate that interactivity, cooperation and competition can positively affect recognition, which further positively affects green IT services use; however, interactivity and cooperation can increase social overload, which negatively affects green IT services use.

This study provides new insights into the effects of social gamification affordances in green IT services by investigating the effects of interactivity, cooperation and competition on recognition and social overload. In addition, this study highlights the positive effect of recognition and negative effect of social overload on gamified green IT services use, extending the literature reviews surrounding gamified services use.

Although the impact of environmental, social and governance (ESG) on firms' innovation has attracted attention, the existing research findings diverge. The authors believe that failure to consider both innovation input and output is an important reason for the divergence of conclusions in the extant literature when discussing the impact of ESG and firm innovation. Thus, based on signaling theory, this study aims to reconcile these divergent findings by examining the impact of ESG performance on firms' innovation efficiency.

To seek empirical evidence to support the authors’ theoretical view, the authors conduct an empirical test based on the Tobit model using 8 years of data from Chinese listed companies.

Although ESG performance effectively improves firms' innovation efficiency, the institutional-level signaling environment (including state-owned firms and regional market development) weakens the positive effect of ESG performance on firms' innovation efficiency. Further tests suggest that financing constraints partially mediate the relationship between ESG performance and firms' innovation efficiency.

By systematically revealing whether, how and under what circumstances ESG performance improves firms' innovation advantages, this study bridges the gap in the existing literature and highlights important implications to suggest how firms can better capture the value associated with ESG.

In the new era of highly developed Internet information, the prediction of the development trend of network public opinion has a very important reference significance for monitoring and control of public opinion by relevant government departments.

Aiming at the complex and nonlinear characteristics of the network public opinion, considering the accuracy and stability of the applicable model, a network public opinion prediction model based on the bald eagle algorithm optimized radial basis function neural network (BES-RBF) is proposed. Empirical research is conducted with Baidu indexes such as “COVID-19”, “Winter Olympic Games”, “The 100th Anniversary of the Founding of the Party” and “Aerospace” as samples of network public opinion.

The experimental results show that the model proposed in this paper can better describe the development trend of different network public opinion information, has good stability in predictive performance and can provide a good decision-making reference for government public opinion control departments.

A method for optimizing the central value, weight, width and other parameters of the radial basis function neural network with the bald eagle algorithm is given, and it is applied to network public opinion trend prediction. The example verifies that the prediction algorithm has higher accuracy and better stability.

Experts may adjust their assessments through communication and mutual influence, and this dynamic evolution relies on the spread of internal trust relationships. Due to differences in educational backgrounds and knowledge experiences, trust relationships among experts are often incomplete. To address such issues and reduce decision biases, this paper proposes a probabilistic linguistic multi-attribute group decision consensus model based on an incomplete social trust network (InSTN).

In this paper, we first define the new trust propagation operators based on the operations of Probability Language Term Set (PLTS) with algebraic t-conorm and t-norm, which are combined with trust aggregation operators to estimate InSTN. The adjustment coefficients are then determined through trust relations to quantify their impact on expert evaluation. Finally, the particle swarm algorithm (PSO) is used to optimize the expert evaluation to meet the consensus threshold.

This study demonstrates the feasibility of the method through the selection of treatment plans for complex cases. The proposed consensus model exhibits greater robustness and effectiveness compared to traditional methods, mainly due to the effective regulation of trust relations in the decision-making process, which reduces decision bias and inconsistencies.

This paper introduces a novel probabilistic linguistic multi-attribute swarm decision consensus model based on an InSTN. It proposes a redefined trust propagation and aggregation approach to estimate the InSTN. Moreover, the computational efficiency and decision consensus accuracy of the proposed model are enhanced by using PSO optimization.

The rapid development of digital technologies drives digital entrepreneurs to pivot, a behavior that allows entrepreneurs to adjust original opportunities and explore new opportunities. This study aims to investigate the effect of the structural characteristics of digital entrepreneurial teams, the functional heterogeneity, on pivoting from the perspective of digital agility. Moreover, this study also examines the moderating effect of knowledge sharing.

Two-phase survey data were sourced from Chinese digital entrepreneurial teams through the entrepreneurial networks of MBA programs of a Chinese business school and entrepreneurial support organizations in China. The sample of 272 teams with 708 entrepreneurs was collected to test the hypotheses.

The functional heterogeneity of digital entrepreneurial teams, including industry background heterogeneity and occupational experience heterogeneity, positively impacts pivoting by providing heterogeneous knowledge and resources. Moreover, this relationship is mediated by the digital agility of the digital team, and knowledge sharing moderates the relationship between functional heterogeneity and digital agility.

While existing studies have mainly focused on the external factors, this study empirically investigates the team-level internal factors of digital pivoting in digital entrepreneurial teams, enriching the research perspective of pivoting. Moreover, the current study bridges the literature on digital agility with pivoting, broadening the theoretical mechanism of pivoting and expanding the theoretical boundaries of digital agility.

The purpose of this paper is to develop a probabilistic uncertain linguistic (PUL) TODIM method based on the generalized Choquet integral, with respect to the interdependencies between criteria, for the selection of the best alternate in the context of multiple criteria group decision-making (MCGDM).

Owing to decision makers (DMs) do not always show completely rational and may have the preference of bounded rational behavior, this may affect the result of the MCGDM. At the same time, criteria interaction is a focused issue in MCGDM. Hence, a novel TODIM method based on the generalized Choquet integral selects the best alternate using PUL evaluation, where the generalized Choquet integral is used to calculate the weight of criterion. The generalized PUL distance measure between two probabilistic uncertain linguistic elements (PULEs) is calculated and the perceived dominance degree matrices for each alternate relative to other alternates are obtained. Furthermore, the comprehensive perceived dominance degree of each alternate can be calculated to get the ranking.

Potential application of the PUL-TODIM method is demonstrated through an evaluation example with sensitivity and comparative analysis.

As per author's concern, there are no TODIM methods with probabilistic uncertain linguistic sets (PULTSs) to solve MCGDM problems under uncertainty. Compared with the result of existing methods, the final judgment value of alternates using the extended TODIM methodology is highly corroborated, which proves its potential in solving MCGDM problems under qualitative and quantitative environments.

Twin support vector machine (TSVM) is an effective machine learning technique. However, the TSVM model does not consider the influence of different data samples on the optimal hyperplane, which results in its sensitivity to noise. To solve this problem, this study proposes a twin support vector machine model based on fuzzy systems (FSTSVM).

This study designs an effective fuzzy membership assignment strategy based on fuzzy systems. It describes the relationship between the three inputs and the fuzzy membership of the sample by defining fuzzy inference rules and then exports the fuzzy membership of the sample. Combining this strategy with TSVM, the FSTSVM is proposed. Moreover, to speed up the model training, this study employs a coordinate descent strategy with shrinking by active set. To evaluate the performance of FSTSVM, this study conducts experiments designed on artificial data sets and UCI data sets.

The experimental results affirm the effectiveness of FSTSVM in addressing binary classification problems with noise, demonstrating its superior robustness and generalization performance compared to existing learning models. This can be attributed to the proposed fuzzy membership assignment strategy based on fuzzy systems, which effectively mitigates the adverse effects of noise.

This study designs a fuzzy membership assignment strategy based on fuzzy systems that effectively reduces the negative impact caused by noise and then proposes the noise-robust FSTSVM model. Moreover, the model employs a coordinate descent strategy with shrinking by active set to accelerate the training speed of the model.

The purpose of this paper is to develop a novel interval Multi-Objective Optimization by a Ratio Analysis plus the Full Multiplicative Form(MULTIMOORA) with combination weights to evaluate the employment quality of college graduates, where the criteria are expressed by interval numbers and the weights of criteria are completely unknown.

Firstly, considering the subjective uncertainty of the weights of the criteria, the interval best worst method (I-BWM) was present to determine the subjective weights of the criteria. Secondly, by the improved interval number distance measure, an improved interval deviation maximization method (I-MDM) was introduced to detemine the objective weights. In the following, based on the I-BWM and the improved I-MDM, a combination weighting method that takes into account the subjective and objective weights is proposed. Finally, a multi-criteria decision-making method based on the interval MULTIMOORA with combination weights is present to evaluate the employment quality of college graduates, and then a comparative analysis with some of the existing distance measures of interval numberswas conducted to illustrate the flexibility.

According to the data of the Report on Employment Quality of Chinese College Graduats released by Mycos Research Institute in 2016–2020 and 2021–2022, the proposed method was used to evaluate the employment quality of college graduates during the period before and after the COVID-19 epidemic. The results verify that the method is more reasonable because the subjective and objective weights of the criteria can be fully considered. Finally, the feasibility and practicability of the proposed method are further verified by varying parameters.

Present an evaluation method on the employment quality of college graduates based on the Interval MULTIMOORA with combination weights considering the subjective and objective weights. And the proposed method is proved that it can provide a more reasonable evaluation results. At the same time, it is verified that the feasibility and the practicability of the proposed method are affected by varying parameters in the paper.

Information opacity in donation crowdfunding activities has constrained the healthy development of China’s public welfare activities. Addressing the trust crisis and enhancing public engagement warrants further investigation. This study aims to uncover the moderating effect of activity transparency by utilizing data from 1,029 donation crowdfunding projects on the Sina Weibo Public Welfare Social Platform. In this way, we seek to elucidate the impact of donation crowdfunding events on fundraising ability.

This study selects text complexity, number of supporters, creator experience, and social capital as explanatory variables; innovatively selects the number of updates of online crowdfunding activities and total reading volume as moderating variables; selects the number of shares of crowdfunding activities as a mediating variable; and constructs a moderated mediation multiple regression model for fundraising ability.

Our findings indicate that independent variables, such as text complexity, number of supporters, and social capital, can significantly affect the dependent variable, fundraising ability. However, creator experience does not influence fundraising ability. Furthermore, social interaction has a mediating effect, whereas activity transparency has a reverse moderating effect. These results indicate that social interaction can enhance the fundraising ability of donation crowdfunding events. However, with an increase in information transparency, the fundraising ability of social media decreases.

The originality of this research is in clarifying the internal factors affecting fundraising ability through induction, making bold assumptions, and focusing on how social media’s effective interaction and activity transparency will affect public welfare crowdfunding fundraising ability.