Tzu-Yi Kao, Ming-Hsien Yang, Ji-Tsung Ben Wu and Ya-Yun Cheng
This study aims to develop a process model to facilitate enterprises’ co-creating value with consumers through social media.
Abstract
Purpose
This study aims to develop a process model to facilitate enterprises’ co-creating value with consumers through social media.
Design/methodology/approach
Drawing on the concepts of internet-based co-creation and collective action theory, this study outlines a five-stage model (Interact-Engage-Propose-Act-Realize, IEPAR) of utilizing social media to co-create with consumers, enriches the model through in-depth interviews with industry experts and briefly illustrates how it can be applied in practice using a service firm case.
Findings
This study clarifies the co-creation process in the social media environment. For each of the process’s five stages, the objectives to be accomplished by the social media operator and the means to complete the objectives are illustrated.
Research limitations/implications
This study illustrated the proposed model with a representative service firm. Future study may refine the model by gathering additional data from real implementations to improve its effectiveness in practice.
Practical implications
This study suggests how an enterprise can construct a consumer co-creation platform from a managerial perspective. The proposed model can serve as a reference that enterprises can implement to increase customer value through co-creation using social media.
Originality/value
Enterprises have begun to notice the power of serving as a platform for co-creating value with consumers. However, it is seldom related to literature. The proposed model of the co-creation process in the social media environment can supplement past research.
Details
Keywords
Shu‐Min Yang, Ming‐Hsien Yang and Ji‐Tsung Ben Wu
To investigate the relationship between organizational characteristics and enterprise information portal (EIP) adoption, and the relationship between EIP implementation and…
Abstract
Purpose
To investigate the relationship between organizational characteristics and enterprise information portal (EIP) adoption, and the relationship between EIP implementation and e‐business performance.
Design/methodology/approach
This study uses questionnaire survey method to collect data for statistical analysis.
Findings
The result of analysis shows that: between organizations that have and those that have not adopted EIP, significant differences exist in the maturity and familiarity of information technologies, and firm size; the implementation of EIP in terms of application degree, implementation type, integration ability, and users of EIP, will significantly influence e‐business performance; the relationship between the application degree of EIP and e‐business performance will be enhanced by higher e‐business implementation; the relationship between the implementation type of EIP and e‐business performance will be intervened by higher e‐business implementation.
Practical implications
Corporations may create great business value by establishing EIP project.
Originality/value
This paper provides a model to understand the relationship between EIP implementation and e‐business performance and helps corporations evaluate EIP project.