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Article
Publication date: 8 August 2016

Jesse Whitchurch and Alberta Comer

With the retirement of the External Relations Director in early 2014, the Marriott Library’s new Dean used this opportunity to move library fundraising in a new direction. This…

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Abstract

Purpose

With the retirement of the External Relations Director in early 2014, the Marriott Library’s new Dean used this opportunity to move library fundraising in a new direction. This paper aims to examine one approach to institutionalizing philanthropy to increase its effectiveness and creates a plan for implementation.

Design/methodology/approach

Changing the position expectations and hiring a new Development Director to lead the change has proven beneficial to the library staff and donors. The new Development Director and Dean are changing the culture of development at the Marriott Library by not only working closely with library faculty and staff but also through making them partners in all aspects of development work.

Findings

Although the new program has only been in place for a little more than a year, positive outcomes are already emerging. These include a more engaged staff, better served donors and an increase in donations to the library including, a multi-million dollar gift for a major renovation as well as a US$3.5 m gift of rare materials.

Originality/value

While there has been a lot of research on development, little of it focuses specifically on the assets and challenges libraries face within the context of large universities. This paper discusses the advantages and disadvantages of library fundraising and offers a model of how libraries can leverage their staff and central role within the university.

Details

The Bottom Line, vol. 29 no. 2
Type: Research Article
ISSN: 0888-045X

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Article
Publication date: 8 August 2016

Susan Sharpless Smith

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Abstract

Details

The Bottom Line, vol. 29 no. 2
Type: Research Article
ISSN: 0888-045X

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Book part
Publication date: 3 August 2020

Enakshi Sengupta, Patrick Blessinger and Craig Mahoney

Nations today are faced with unprecedented challenges due to rapid globalization and global climate change. Universities no longer operate in isolation but are now a part of…

Abstract

Nations today are faced with unprecedented challenges due to rapid globalization and global climate change. Universities no longer operate in isolation but are now a part of society where they are expected to be socially responsible citizens. Universities need to have effective strategies in order to be effective in a highly competitive higher education (HE) landscape. Corporate social responsibility (CSR) is a preferred strategy that can help achieve a good reputation and competitive advantage for the institutions of HE. Such institutions imparting HE are engaging in debates and quality research work to gauge the need of the current generation with a vision to meet the needs of the future generation (Sengupta, Blessinger, & Yamin, 2020). This book contains chapters that review scientific literature with an aim to find out the theoretical underpinnings explored in the case studies and interventions practiced by universities across the globe. This book provides evidence for CSR and the role of civil societies in creating an organizational culture that promotes social competence and human relations. This collective knowledge will help facilitate continuous improvement in higher education institutions with external impact and internal capacity building and a focus toward performance and management.

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