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Switching to the MasterCam CNC programming system has allowed Ford Motor Company research staff to produce a wide variety of prototype parts with complex contours on CNC machine tools rather than building patterns by hand and casting the parts. The advantages have been impressive. (1) The need to build patterns by hand has been eliminated, thus reducing the cost of the average prototype part by 75 per cent. (2) Lead time has been reduced from an average of three weeks for pattern making, mould making and casting to a typical 48 hours for programming and CNC machining; and (3) prototype quality has been greatly improved because the machined parts possess mathematically sound contours rather than hand filed approximations.

The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and executives consulted and trained. He describes his contributions to the marketing field in nine areas: marketing theory and orientations, improving the role and practice of marketing, analytical marketing, the social and ethical side of marketing, globalization and international marketing competition, marketing in the new economy, creating and managing the product mix, strategic marketing, and broadening the concept and application of marketing.

Intellectual property owners put themselves at a competitive disadvantage if they rely only on traditional insurance policies to manage risk.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The silhouette of the little fellow with baggy trousers, decrepit oversize shoes, undersize derby, frayed short cutaway, sporting a bamboo cane and jet black mustache is recognized worldwide. Charlie Chaplin's slight 5′ 4″ stature complemented that costume, his symbol for a lifetime. Hunched shoulders, sorrowful face, and frightened air made Charlie look all the more vulnerable. As early as 1916, the reputable English magazine Tatler commented, “The lineaments of Mr. Chaplin are known to the uttermost ends of the earth and his face may be described as one upon which the sun never sets.”

Investigates the differences in protocols between arbitral tribunals and courts, with particular emphasis on US, Greek and English law. Gives examples of each country and its way of using the law in specific circumstances, and shows the variations therein. Sums up that arbitration is much the better way to gok as it avoids delays and expenses, plus the vexation/frustration of normal litigation. Concludes that the US and Greek constitutions and common law tradition in England appear to allow involved parties to choose their own judge, who can thus be an arbitrator. Discusses e‐commerce and speculates on this for the future.