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1 – 10 of 45Jeremy Harris Lipschultz, Karen Freberg and Regina Luttrell
Regina Luttrell, Karen Freberg and Jeremy Harris Lipschultz
Social network analysis (SNA) may be useful in the exploration of the potential intersection between organizations, human relations (HR), public relations (PR), and corporate…
Abstract
Social network analysis (SNA) may be useful in the exploration of the potential intersection between organizations, human relations (HR), public relations (PR), and corporate social responsibility (CSR) or sustainability issues. In an age of PR, social media have an important function, as reflected in the employee engagement movement. Visualization through mapping of Twitter data allows researchers to identify centers of social influence in which content travels through key accounts during sharing. Computer-mediated communication (CMC) concepts of identity, interaction, and community offer potential for future research.
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Christopher J. McCollough, Adrienne A. Wallace and Regina Luttrell
Edward H. Bart IV, Arlinda Boland, Summer Shelton and Teri Del Rosso