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Article
Publication date: 17 May 2011

Kae Sung Moon, May Kim, Yong Jae Ko, Daniel P. Connaughton and Jeoung Hak Lee

The purpose of this study is to examine the theoretical relationship between event quality perceptions of an international sport event and the host city's destination image.

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Abstract

Purpose

The purpose of this study is to examine the theoretical relationship between event quality perceptions of an international sport event and the host city's destination image.

Design/methodology/approach

Reliability and validity of the measurement scale were established through a confirmatory factor analysis (CFA), Cronbach's alpha analyses, and intercorrelation analyses. A structural equation model (SEM) test with maximum likelihood estimation was performed to test the relationship among the research variables using 451 participants.

Findings

The results suggest that event quality perceptions, particularly intangible factors, positively influence the destination image. Theoretical and practical implications are discussed.

Originality/value

To date, there have been few empirical studies examining the relationship between international sport event quality and destination image. Consequently, understanding the role of event quality of an international sport event and the destination image in a tourist's decision‐making process, and their theoretical relationship, will make both scientific and practical contributions.

Details

Managing Service Quality: An International Journal, vol. 21 no. 3
Type: Research Article
ISSN: 0960-4529

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Article
Publication date: 12 January 2010

Yong Jae Ko, Yu Kyoum Kim, Min Kil Kim and Jeoung Hak Lee

Since the introduction of martial arts in the global community through a variety of international sport events, the sport of Taekwondo (TKD) has grown rapidly. Although the…

3604

Abstract

Purpose

Since the introduction of martial arts in the global community through a variety of international sport events, the sport of Taekwondo (TKD) has grown rapidly. Although the magnitude of the TKD market has increased, few systematic studies have been conducted to understand TKD participants, particularly consumer variables associated with TKD events. The rapid growth of TKD as a global cultural product warrants a better understanding of event consumers and their decision‐making processes. Accordingly, the purpose of this paper is to investigate consumers' quality perceptions and satisfaction by focusing on their sport involvement and identification.

Design/methodology/approach

Research respondents (n = 215) were spectators of the 2007 US Open TKD Championship, an annual event held by USA Taekwondo Inc.

Findings

Results suggest that identification and involvement positively influence event quality perceptions and satisfaction. Specifically, highly identified fans/competitors are highly satisfied and perceive service quality more positively. This study proceeds to a discussion of theoretical implications and future opportunities for event managers.

Originality/value

Until now, there has not been substantial research on these issues. It is anticipated that the results of this study may enhance the understanding of a particular TKD market in the USA and provide guidance for developing effective marketing strategies and maintaining current event successes. Therefore, the scholarly effort aimed at understanding these issues will make both scientific and practical contributions.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Available. Content available
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Abstract

Details

Asia Pacific Journal of Marketing and Logistics, vol. 22 no. 1
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 7 March 2023

Adhi Indra Hermanu, Diana Sari, Mery Citra Sondari and Muhammad Dimyati

This paper aims to identify and classify the parameters that construct the input, processes, output, productivity and outcome variables that affect performance. These parameters…

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Abstract

Purpose

This paper aims to identify and classify the parameters that construct the input, processes, output, productivity and outcome variables that affect performance. These parameters are used in the evaluation model to measure research performance in universities so that they can be used as the basis for making leadership policies both at the national and institutional levels.

Design/methodology/approach

The design of this research is a quantitative research method using a survey questionnaire that was sent to the heads of research institutions at universities in Indonesia. To obtain these parameters, a test for determining the value of the loading factor was used.

Findings

The authors found that input variable parameters consisted of 10 parameters; process variable consisted of 22 parameters; output variable parameters consisted of 8 parameters; productivity variable consisted of 4 parameters; and outcome variable parameters consisted of 10 parameters.

Originality/value

One approach to obtain parameters is through systems theory, where every element that makes up the organization contributes to the achievement of goals. This study attempted to develop parameters in the performance appraisal model of systems theory-based research institutions that are adapted to trends in the direction of research in universities. These parameters are based on aspects of input, process, output, productivity and outcome.

Details

Journal of Science and Technology Policy Management, vol. 15 no. 4
Type: Research Article
ISSN: 2053-4620

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