Jeong Hyun Kim, Jungkeun Kim, Seongseop (Sam) Kim and Tadesse Bekele Hailu
This paper aims to investigate travelers’ intentions to use ChatGPT and the influential factors affecting their decision-making.
Abstract
Purpose
This paper aims to investigate travelers’ intentions to use ChatGPT and the influential factors affecting their decision-making.
Design/methodology/approach
Four studies were conducted to test three hypotheses. Four groups of respondents totaling 593 (Study 1), 337 (Study 2), 374 (Study 3) and 385 (Study 4) survey participants were used for data analyses.
Findings
Overall, the findings confirmed the impacts of technology usage experience and ChatGPT’s mistakes and provided additional information on travelers’ intentions to use ChatGPT. The four hypotheses were supported.
Originality/value
The findings can help researchers and industry to understand travelers’ intentions to use ChatGPT and their responses to its functions.
研究目的
这项研究调查了旅行者使用ChatGPT的意图, 以及影响其决策的重要因素。
设计/方法/步骤
通过进行四项研究来验证三个假设。四组受访者总共593名(研究1)、337名(研究2)、374名(研究3)和385名(研究4)参与了数据分析。
研究结果
总体而言, 研究结果证实了技术使用经验的影响、ChatGPT的错误并提供了有关旅行者使用ChatGPT意图的更多信息。四个假设均得到了支持。
独创性/价值
研究结果可以帮助研究人员和业界了解旅行者使用ChatGPT的意图, 以及他们对其功能的反应。
Objetivo
Este trabajo investiga la intención de los viajeros en el uso de ChatGPT y su influencia en el proceso de decisión de viaje de los viajeros.
Diseño/Metodología/Enfoque
Se han desarrollado cuatro estudios para probar tres hipótesis. Cuatro grupos de participantes: 593 (Estudio 1), 337 (Estudio 2), 374 (Estudio 3), y 385 (Estudio 4) participantes respondieron la encuesta y sus respuestas utilizadas para el análisis de datos.
Resultados
En resumen, los resultados confirman el impacto de la experiencia de uso de la tecnología, los errores de ChatGPT, proveyendo información adicional sobre la intención de uso de ChatGPT por los viajeros. Las cuatro hipótesis de investigación fueron aceptadas.
Originalidad/Importancia
Los resultados pueden ser útiles para la academia y la industria sobre la comprensión en la intención de uso de ChatGPT, tanto por los viajeros, como sus respuestas sobre su función.
Details
Keywords
Hak Yoon Kim, Joon Hyung Park and Hyun Jeong Kim
The purpose of this study is to identify and explore what leadership characteristics constitute humanistic leadership in the South Korean context. Moreover, this study examines…
Abstract
Purpose
The purpose of this study is to identify and explore what leadership characteristics constitute humanistic leadership in the South Korean context. Moreover, this study examines how these leadership characteristics are connected to Korean culture.
Design/methodology/approach
Based on the information gathered from semi-structured interviews and other sources, including books, case study articles and news articles, this study captures a more comprehensive perspective of Mr. Kook-Hyun Moon, the former CEO of Yuhan–Kimberly.
Findings
The key characteristics of Mr. Moon's humanistic leadership that are identified in this study are: respect for all mankind, benevolence (seeking the greater good), sincerity (building trusting relationships with stakeholders) and continuous learning and innovation (developing self and others). These key characteristics set Mr. Moon apart from other leaders and are connected to the fundamental values and philosophies of Korean culture.
Originality/value
This study contributes to the current leadership literature by identifying and exploring Mr. Moon's humanistic leadership characteristics that enable him to gain respect and contribute to communities and society in the South Korean context. This study also finds that the humanistic leadership characteristics of Mr. Moon reflect three major attributes of Korean culture: the ideology of the Dangun mythology, the principle of Neo-Confucianism in Korea and jeong – an indigenous cultural concept in Korea (these attributes will be discussed in detail in the South Korean values and philosophies section). Such reflection suggests that investigating how humanistic leadership characteristics are connected to local cultural roots is important to enhance the understanding of humanistic leadership.
Details
Keywords
Ji Wen, Yaou Hu and Hyun Jeong Kim
The purpose of this study is to extend cognitive appraisal theory by integrating customers’ individual difference factors, specifically cultural values. This study examines the…
Abstract
Purpose
The purpose of this study is to extend cognitive appraisal theory by integrating customers’ individual difference factors, specifically cultural values. This study examines the effect of individual cultural values on hotel customers’ positive emotions and electronic word-of-mouth (eWOM) creation intention.
Design/methodology/approach
Online surveys were administered via MTurk. Adults with a recent hotel stay were invited to participate in this study. In all, 331 valid questionnaires were used for data analysis.
Findings
The results show that collectivism, indulgence and power distance have positive effects on pride, and that indulgence has a positive effect on pleasure. Both pleasure and pride have significant impacts on eWOM creation intention, with the effect of pleasure being stronger.
Practical implications
This study deepens hotel practitioners’ understanding of the formation of hotel guests’ eWOM creation intention and offers suggestions on how to facilitate eWOM advocacy.
Originality/value
This study highlights the versatility of cognitive appraisal theory with the inclusion of individual cultural values in the hotel eWOM context. This study delineates the underlying psychological process of how individual cultural values lead to positive eWOM intention via positive emotions that hotel guests experience during their visit. This psychological process is understudied, yet critical for the success of hotel companies that cater to many culturally diverse guests.
Details
Keywords
Seung-Jin Kim, Jun-Hyeong Park and Jeong-hyun Kim
This study surveys the characteristics of the nanocomposite film for PU/MWNT. For this purpose, several kinds of PU/MWNT nanocomposite films were prepared with four kinds of MWNT…
Abstract
This study surveys the characteristics of the nanocomposite film for PU/MWNT. For this purpose, several kinds of PU/MWNT nanocomposite films were prepared with four kinds of MWNT, MWNT contents and two kinds of dispersion times and ESD (Electrostatic Dissipation) films composed with polyurethane (PU) block copolymer and selected multi-walled carbon nanotube (MWNT) were also prepared by disperse processing with various MWNT contents and dispersion times, and their mechanical and chemical properties were investigated with electrical conductivity. The tensile properties and chemical properties of PU/MWNT nanocomposite films were measured using UV-visible spectrometer and discussed with the manufacturing conditions of nanocomposite film. Furthermore, the PU/MWNT films were made by dispersing with five kinds of CNT content and six kinds of dispersion time under the DMF (dimethylformamide) solution, and the mechanical properties of the PU/MWNT films were analyzed by Instron and discussed with various dispersion conditions.
Details
Keywords
Auqib Rasool Dar and Maleeha Gul
This study, a systematic literature review, aims to review the state-of-the-art literature on choice overload from 2000 to 2023.
Abstract
Purpose
This study, a systematic literature review, aims to review the state-of-the-art literature on choice overload from 2000 to 2023.
Design/methodology/approach
The paper reviews 53 research articles published in peer-reviewed journals, using thematic and descriptive analyses. The literature was selected using the PRISMA framework.
Findings
Recent research in consumer behaviour has found that too many choices can be detrimental to decision-making. This paper reviews the development of choice overload literature, methodologies used by researchers to study choice overload, small and large choice sets, antecedents, moderators and outcomes of choice overload and the contexts in which choice overload exists.
Research limitations/implications
Limited literature coverage because of the strict adherence to inclusion/exclusion criteria. The theory challenges the conventional choice models in psychology and economics according to which expanding a choice set cannot make decision-making worse and violates the regularity axiom, a cornerstone of classical choice theory. This review also identifies avenues for further research in the field.
Practical implications
A significant decrease in satisfaction or motivation because of too many choices would require marketers and public policymakers to rethink their practice of providing ever-increasing assortments to choose from because they could possibly boost their success by offering less.
Originality/value
This systematic review makes distinctive contributions by classifying the existing studies based on evidence “for” and “against” the existence of choice overload. The review also combines cross-context insights on assortment sizes, moderators and methodological commonalities and gaps to understand the multi-faceted nature and contextual nuances of choice overload.
Details
Keywords
Yahaira Lisbeth Moreno Brito, Hyun-Jeong Ban and Hak-Seon Kim
This research aims to analyze the customer satisfaction associated with experiences from 14 ecological hotels in Ecuador by exploring online guest reviews and classifying the most…
Abstract
Purpose
This research aims to analyze the customer satisfaction associated with experiences from 14 ecological hotels in Ecuador by exploring online guest reviews and classifying the most influential factors.
Design/methodology/approach
This study applied big data exploration, semantic network analysis, EFA and linear regression. It processed 22,629 online reviews from Google/travel, extracting 100 words with the highest frequency. In addition, CONCOR analysis built a comprehensive structural model gathering essential keywords. Furthermore, exploratory factor analysis and regression were conducted to explore the elements that best express customer satisfaction in ecological hotels.
Findings
The words such as green, sustainable, recycle, environment and ecological were not found among the main attributes extracted. Nonetheless, the keywords obtained reflect customer satisfaction, revealing that green practices do not affect comfort and the guests' experience. CONCOR analysis displayed four categories associated with satisfaction: tangibles, experience, location and empathy. Then, EFA restructured and revealed the factors: facilities feature, assurance, reliability, location and experience. Lastly, the regression disclosed location, assurance and facilities features as the most significant factors for customer satisfaction in the 14 ecological hotels. The terms related to the hotel area, staff care and hotel amenities were decisive for guests.
Practical implications
This study demonstrated that employee courtesy and location are the keys to enhancing customer experience and satisfaction. Hotel managers must promote green attributes and practices to increase customer awareness through constant staff training and information disclosure in common areas.
Originality/value
These findings provide insight and empirical evidence for hoteliers to understand how and what guest perceive to be green practices. By identifying the main features or concepts associated with satisfaction in Ecuador's green hotels, hoteliers could address new strategies to respond to expectations, effectively satisfy customers and provide a superior experience.
Details
Keywords
Banu Poobalan, Jeong Hyun Moon, Sang-Cheol Kim, Sung-Jae Joo, Wook Bahng, In Ho Kang, Nam-Kyun Kim and Kuan Yew Cheong
The high density of defects mainly attributed to the presence of silicon oxycarbides, residual C clusters, Si- and C-dangling bonds at or near the SiO2/SiC interface degrades the…
Abstract
Purpose
The high density of defects mainly attributed to the presence of silicon oxycarbides, residual C clusters, Si- and C-dangling bonds at or near the SiO2/SiC interface degrades the performance of metal-oxide-semiconductor (MOS) devices. In the effort of further improving the quality and enhancement of the SiC oxides thickness, post-oxidation annealed by a combination of nitric acid (HNO3) and water (H2O) vapor technique on thermally grown wet-oxides is introduced in this work. The paper aims to discuss these issues.
Design/methodology/approach
A new technique of post-oxidation annealing (POA) on wet-oxidized n-type 4H-SiC in a combination of HNO3 and H2O vapor at various heating temperatures (70°C, 90°C and 110°C) of HNO3 solution has been introduced in this work.
Findings
It has been revealed that the samples annealed in HNO3 + H2O vapour ambient by various heating temperatures of HNO3 solution; particularly at 110°C is able to produce oxide with lower interface-state density and higher breakdown voltage as compared to wet-oxidized sample annealed in N2 ambient. The substrate properties upon oxide removal show surface roughness reduces as the heating temperature of HNO3 solution increases, which is mainly attributed due to the significant reduction of carbon content at the SiC/SiO2 interface by C=N passivation and CO or CO2 out-diffusion.
Originality/value
Despite being as a strong oxidizing agent, vaporized HNO3 can also be utilized as nitridation and hydrogen passivation agent in high temperature thermal oxidation ambient and these advantages were demonstrated in 4H-SiC.
Details
Keywords
Eric Ping Hung Li, Hyun Jeong Min and Somin Lee
The purpose of this paper is to explore the interconnection between the corporatisation of K-beauty and Korea’s nation branding exercise and its links with soft power. Through the…
Abstract
Purpose
The purpose of this paper is to explore the interconnection between the corporatisation of K-beauty and Korea’s nation branding exercise and its links with soft power. Through the investigation of the transformation of Korea’s beauty industry, the authors seek to illustrate the inter-relationship of the market systems and national identification practices.
Design/methodology/approach
This study employed the qualitative case study approach to examine the latest development of Korea’s medical tourism. Through analysing a variety of secondary data that associated to the latest development of cosmetic tourism, this paper presents the impact of the transformation and reconfiguration of Korea’s beauty industry on the country’s nation branding strategy and the development of Korea’s soft power in the global marketplace.
Findings
The findings highlight how Korea’s new cosmetic tourism industry contributed to the renewal of Korea’s nation brand in the global market. The findings also illustrate the interconnection of the emerging Korean popular cultural products (K-pop and K-beauty) in the regional and global marketplace.
Research limitations/implications
The findings demonstrate the role of market in re-defining a nation’s brand and identity. The findings also illustrate how market-driven strategy influences the development of a nation’s soft power in the regional and/or global marketplace.
Practical implications
The study shows that practitioners can be active agents in nation branding. Through highlighting strategies to develop soft power within and beyond the country boundary, this study shows how market agents, governments and other stakeholders can co-create a market system that transform and reconfigure the nation brand in the global marketplace.
Social implications
In additional to explore the transformation of the beauty industry in Korea, this paper also presents the history and transformation of the beauty standards in Korea and other Asian cultures. Such dialogue invites marketing and consumer researchers to further explore the role of history and culture in guiding the production and consumption of new (consumption) standards.
Originality/value
This is the first paper that connects the theory of soft power in nation branding and country-of-origin literature. The case analysis of the socio-historical development of K-beauty also demonstrates how non-Western cultural goods enter the international marketplace. In summary, this paper provides new conceptual framework that illustrates a new collaborative mechanism that engages government and practitioners to co-create new cultural norms and standards to the local and international markets.
Details
Keywords
Hyun Jeong Koo and James T. O’Connor
In recent decades, professionals in the architecture, engineering and construction industry have come to recognize building information modeling (BIM) as one of the most powerful…
Abstract
Purpose
In recent decades, professionals in the architecture, engineering and construction industry have come to recognize building information modeling (BIM) as one of the most powerful technologies available to ensure successful project outcomes. The purpose of this paper is to explore the benefits of BIM on design defect prevention during the design phase of building projects.
Design/methodology/approach
The authors qualitatively analyzed 160 design defect leading indicators (LIs) to identify key themes for design defect prevention. Then, by matching appropriate BIM functionalities to each key LI theme, they identified BIM-supported key LI themes.
Findings
The result of this paper served as the foundation of a BIM-based key design processes framework, which identifies the necessary data, project parties, actions and applicable BIM functions for preventing particular design defects. In addition, the authors found that BIM implementation can benefit 71.2% of the LIs of the design defects associated with problematic deliverables.
Originality/value
This study establishes the current state of BIM use for design defect prevention and also gives practitioners precisely targeted guidelines for using BIM functions during the design phase for better quality management.