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This paper aims to investigate place marketing and branding at the micro-place scale through the case study of St Christopher’s Place in London (UK). This study illustrates the distinctive differences of micro-place marketing, in comparison to city and country levels.

An exploratory case study was conducted through a sequential mixed methods approach involving direct observation, semi-structured interviews, questionnaires and social media analysis. Analysis of data was performed by using thematic analysis and triangulation of quantitative measures collected through the questionnaire and social media analysis.

Analysis of data illustrated noticeable differences of place management at the micro-place level compared to city or country scale of place marketing and branding. The function of emotional marketing leading to value co-creation is more effective at this level, establishing close and personal ties between occupiers and customers. Yet, measurement of micro-place marketing and branding value creation is difficult to achieve.

This study draws attention to the unique value and benefits of place branding at smaller spatial scales. Findings contribute to the place micro-brand concept by adding knowledge of micro-places through place management activities comparing them with city and country scales, and emotional marketing value co-creation practices, including challenges relating to measurement.

Commences with a review of the differences between consumer and business markets, and then proceeds to review the characteristics of the on‐line search services that have changed in order to facilitate the transition to end‐user services. Products have been significantly re‐designed to meet the needs of the end‐users. Interfaces have been improved, a range of different distribution channels are available, and products and services have been clustered. However, pricing strategies remain reminiscent of business markets. Online search services can not be regarded as retailers, but in offering products that are attractive to the end‐user are engaged in tactics that will push their products through the distribution chain.

Technological developments such as the Internet mean that it is necessary to revisit the role and nature of current awareness services and even to reflect on the more fundamental question — what is current information? The information that is available to the business end‐user over the Internet is normally updated with a frequency that is consistent with the nature of the information. Thus, many news and financial information sources provide real time information. Many database producers supply databases on CD‐ROM, with the opportunity to update databases through access to the Internet. For instance, JUSTIS offer a wide range of online updates to the JUSTIS CD‐ROM database. Many Wilson databases that are distributed on CD‐ROM are updated weekly on WilsonWeb. To give a commercial example, Tesco, in their home shopping trials, deliver a product catalogue on CD‐ROM to trial homes. Customers can access Tesco's server over the Internet with a view to placing an order, or to update catalogue details, with new information on, say, prices, special offers, or new product lines.

This study seeks to explore the success and failure of two similar small software technology firms from a marketing perspective. Using a dyadic approach, the research aims to compare the degree of customer orientation and innovativeness exhibited in both firms and to understand contributing factors for success and failure.

A two‐case comparative case study was employed as the primary method of investigation. Participant‐observation in both firms and 22 semi‐structured interviews with owner‐managers, employees and customers provided a holistic approach to how these firms perceived and prioritised marketing and innovation.

There is a need for small software firms to strike a balance between customer orientation and innovativeness in order to survive. In terms of customer orientation, the findings show that it is not only related to customer contacts and relationships, but is also about delivering on the promise. The small firm's ability to achieve this is highly dependent on managerial style, communication between the firms and their customers, business planning, market research, promotion and firm culture.

The benefits of this study, which demonstrates the stark contrast between successful and unsuccessful behaviour, can act as a useful guide for small to medium‐sized enterprise (SME) managers who often have technical but less managerial competencies.

This is a unique study comparing two software SMEs, particularly one which failed and one which succeeded under similar conditions, thus illustrating good practice by contrasting with bad practice. It also contributes to the literature on how SMEs conduct marketing in the software industry and how to secure small firm sustainability and growth in developing regions.

This article aims to draw on experience in supervising new researchers, and the advice of other writers to offer novice researchers such as those engaged in study for a thesis, or in another small-scale research project, a pragmatic introduction to designing and using research questionnaires.

After a brief introduction, this article is organized into three main sections: designing questionnaires, distributing questionnaires, and analysing and presenting questionnaire data. Within these sections, ten questions often asked by novice researchers are posed and answered.

This article is designed to give novice researchers advice and support to help them to design good questionnaires, to maximise their response rate, and to undertake appropriate data analysis.

Other research methods texts offer advice on questionnaire design and use, but their advice is not specifically tailored to new researchers. They tend to offer options, but provide limited guidance on making crucial decisions in questionnaire design, distribution and data analysis and presentation.

The purpose of this paper is to investigate the usability of the user interface to an online catalogue and to explore how user assessment of both system usability and functionality can provide recommendations for the improved design.

Drawing on previous studies, the usability testing used a mixture of search tasks, interviews and a structured focus group. Representative users completed tasks designed to test the system's features and a “think aloud” protocol collected data about the users' responses when using the system and on its perceived functionality.

The analysis of the data on users' evaluation, preferences and expectations by a set of usability attributes enabled recommendations to be made with respect to key areas of the system functionality.

The usability study helped to improve the “look and feel” of the interface and demonstrates how the user expectation of what constitutes a supported experience can help make recommendations for the design of a system that is both usable and useful.

The paper demonstrates the benefits of using a mixture of approaches to test system usability and to gain a better understanding of usability from the perspective of the system's users, their expectations and perceived usefulness of the system.

This paper is an account of the proceedings of an Internet conference which was sponsored by Education + Training. The conference identified a number of issues and questions arising from the increasingly complex environment of Higher Education. The changing characteristics of the relationship between the providers of Higher Education and its various customer markets and publics are discussed in the proceedings. Views, opinions and examples of responses to change were shared during the conference.

The work covers three major sections: introduction, literature review, and methodology. In the first section, the problem, objectives, and rationale of the proposed study are stated. In the literature review, the history, categorization, and issues related to electronic publishing are summarized. The likely impact of electronic publishing on print publishing is also discussed. Finally, research questions, null hypotheses, research design, and data collection are covered in the section of methodology. In addition, the schedule and budget for the study are also roughly planned.

The following bibliography focuses mainly on programs which can run on IBM microcomputers and compatibles under the operating system PC DOS/MS DOS, and which can be used in online information and documentation work. They fall into the following categories:

History teaching in a multi‐cultural society was one of the most frequently discussed topics in educational circles in 1990. Anybody who learned history in the pre‐1960 period would, however, have been surprised to learn that it was thought that “multi‐cultural society” was a new‐thing in the UK. To them the history of these islands seemed to be one wave of invaders after another with a sort of English only established as a universal language some 400 years ago. This strand in our history was matched by another in which brave Britons went off in search of fame and fortune, or to head off a foreign threat, overseas.