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The children returned and Ms. Lee had them go to their desks. There was so much excitement in the air … . Ms. Lee has rearranged the desks again and I like how there are such frequent shifts in seating. Ms. Lee spoke of their photographs and their collages. She then said I would give the guiding question for their work on the citizenship education project today in their small sustained response groups. I fumbled badly and said something about who they are and how they belong. Ms. Lee wrote it on the board. As Ms. Lee continued to speak, I went and changed the words to “Who I am and how I belong.” Ms. Lee spoke to the children of how they were going to start putting their photos on their poster boards and to think about how their photographs were representations of who they were and where they belonged. No glue or scissors at this point. She also showed them the paper where she wanted them to write about their photographs.The children got their individual pieces of bristol board for their collages and Ms. Lee said they might want to choose a spot on the floor as they did this work. They were intent and focused on their own photographs but were also sharing with their neighbours. At one point, I commented to Ms. Lee, Simmee, and Jennifer about how impressed I was with their intentness. I spent some time with Logan who had some magnificent photographs … he has an eye for the aesthetic. I pointed out to him how much I liked the photographs. I also spent some time with Taylor who had three photographs of clothes: one Chinese outfit, one Korean outfit, and a long white dress that she said she did not know what it was. I asked if it was a christening dress and she said she thought so, that her mom had taken the photograph. She also had a close up of a Canadian flag. I spent some time with Sophie who had rejected some of her photographs as not interesting. When I pointed out what I saw as interesting things in her photographs, she started to see them more positively. I asked a few children what they planned to put in the centre of their collages. I realized, even as I asked that question, that I was privileging the centre photograph. Liam had his dad's photo clearly in the centre. He was busily writing words. He said he wasn't sure what to write about his dad but then wrote something about family being important. (Field notes, April 2, 2007)

This paper aims to identify both the traditional and novel forms of marketing behind New Zealand Prime Minster Jacinda Ardern’s landslide victory in the 2020 New Zealand General Election during the COVID-19 pandemic.

This research analysed both qualitative and quantitative data, including over 70 primary sources, the perspectives of practitioners, polling and data from surveys with over 450,000 respondents. The qualitative data was analysed interpretively against established theoretical concepts, whereas the quantitative data was analysed through descriptive statistics.

This research found that COVID-19 drastically changed what the public prioritised, allowing Ardern and Labour to position themselves as guardians of government stability, while camouflaging previous delivery failures. Labour also used a more emergent market-oriented and “polite” populist political marketing strategy.

While the survey data used is not a perfect sample of the population, it is the largest public opinion survey in New Zealand and, given its convergence with other sources, provides valuable insights into political marketing during a crisis more broadly.

This research reinforces marketing’s most important aspect; the market should drive action. How decision makers respond to the market should depend on the environment. Thus, up-to-date market research becomes even more important during a crisis, as the environment changes rapidly. This leaves prior assumptions obsolete and implies strategy needs to be adaptive. Additionally, greater public attention provides governing leaders with the opportunity to present a more well-rounded leadership image.

To the best of the authors’ knowledge, this is the first research to look at marketing while in government and election campaigning in the context of successful management of a global pandemic.

Political management is about getting things done in campaigns, parties and government. Political organizations can use management concepts such as strategic planning, human resources and organizational design to help them achieve their goals. Research into specifically how management is used by political practitioners – political staffers and politicians – in government is limited. This study aims to fill that gap.

The authors review the limited literature on political management, outline interview methodology, results and conclude with overall lessons drawn out using the qualitative data analysis software NVivo.

This study identifies the aspects of political management that political practitioners saw as the most important, the difference between managing in business and politics, and why.

This study provides suggestions for what future empirical research should focus on, noting a focus on informal behavior that relate to people and power that are not seen from outside the organization.

The perspectives of high-level practitioners help give a view to what political management really is.

The purpose of this paper is to explore how the National Hockey League (NHL) Ottawa Senators’ Twitter activity influences (if at all) their followers’ activity online, examine whether followers’ Twitter activity level consequently influences their perception of and perceived inclusion within the online central fan group that surrounds the Senators, assess whether membership can potentially influence followers’ enrichment of social identity, and investigate if fans’ identity – and thereby commitment to the team – is impacted by their level of Twitter activity.

The study adopted a case study method focusing on the NHL’s Ottawa Senators, and collected data through a two-phase approach. In the first phase, a focus group was conducted to obtain breadth and depth, as well as to inform and refine the development of questions to be used in the second phase: survey method. In the second phase, a survey was employed to enrich the explanations and attain deeper and broader understanding regarding the research questions.

The results showed that time spent in reading and engaging in tweets are predictive of commitment. This study also showed that it is not strictly an individual’s Twitter activity in relation to the Senators (i.e. replying and retweeting) which dictates their membership within the fan group. Rather, it is a person’s activity level with other Senators community members which determines their membership in the team’s fan nation. Findings also suggest that both the evaluative and emotional components of forming a group are lacking within the Twitter communication. This only furthers the argument as to why the Senators need to engage in dialogue with their followers.

This was a study of one team over several months of only one season and, therefore, does not take into account a more long-term-oriented strategy to help formulate social identity and team commitment.

The findings of the study informed us that the only predictor that reflected a significant impact on the construction of a Senators fans’ social identity was the number of minutes an individual spent reading the team’s tweets per day. However, the study also showed that the expansion of the network with other fans is a critical feature of increasing the fan group identity; thus, sport organization’s should play a role in helping to foster further engagement with others.

The purpose of this paper is twofold: (1) to understand the process and consequences of the two-way communication between consumers and businesses on online-to-offline (O2O) diagnosis-and-cure services platforms and (2) to examine how consumer request-specific factors and service quote-specific factors influence consumer decisions in the interactive marketing context.

The study analyzes a dataset of 17,878 service requests and 57,867 price quotes obtained from an O2O platform bridging consumers and automotive repair shops. On the platform, consumers request service quotes by uploading the description of automotive damage and multiple service providers suggest price quotes. The authors formulated a logit model to examine consumer decisions of responding service quotes.

This paper finds that (1) consumers receiving more severe diagnostic results are more likely to respond to the price quotes, and (2) diagnostic severity and inconsistency moderate the impacts of geographic distance, shop size, and quote price on consumers' responses to the service quotes.

This paper fills the gap in the literature by advancing the consumer decision processing model to address the interactive shopping experience on O2O diagnosis-and-cure services platforms. The findings are limited by the data and the research context.

For marketing practitioners, the empirical results imply specific positioning and targeting strategies for markets with informational and geographic barriers to expand the market scope and customer base.

The present work is the first to examine the consumer decision process on O2O diagnosis-and-cure service platforms. It adds value to the literature by investigating how consumers update their problem awareness through the service request-specific factors (i.e. diagnostic severity and diagnostic inconsistency) and how the request-specific factors moderate the impacts of the quote-specific factors (i.e. shop distance, shop size and quote price) on consumers' responses to price quote. The conceptual model and empirical findings provide theoretical and practical values for e-commerce researchers and practitioners.

The purpose of this study was to address a gap in the current literature by examining the integration of 3D digital prototyping technology in the co-creation process of new sustainable and multi-functional healthcare PPE clothing design in collaboration with real users.

Within the user-centered design framework, 35 participants from major hospitals, along with fashion college students in New York City, actively engaged in the co-creation innovation process for this research. Data collection and analysis were conducted through interview-based qualitative analysis, using the content analysis method.

The results highlight the effectiveness of integrating 3D digital prototyping technologies in the co-creation innovation process in achieving all research objectives, including fulfilling users’ health care PPE clothing needs.

This case study presents an example of co-creation innovation in collaboration with actual industry users, exploring the effectiveness of 3D digital prototyping for the co-creation process. The findings of this study can be used to formulate future research studies.

This pilot aims to study a way of integrating research and writing support into a university course along with content. Research and writing skills are not taught explicitly in most university courses, yet these skills are increasingly required both in and outside of the classroom.

An embedded, collaborative instructional team comprising the instructor, librarians and writing specialists re-designed a first-year inquiry-based learning course, incorporating research and writing instruction throughout, formative and summative assessments and a flipped classroom model. At the end of the course, each member of the team reflected on their collaborative and individual experiences. The team also surveyed students to gauge their perceptions of the research and writing sessions.

The team learned from this experience and noted a large, but rewarding, time commitment. The flipped classroom model allowed the tailoring of instruction to students’ needs but required more work by librarians to prepare content and to grade. Students indicated appreciation for repeated interactions with librarians and reported confidence to use the skills taught.

Embedding librarians throughout the course with a writing specialist, as well as involvement in grading, is novel – this may be the first example in the literature of “deep integration”. The concept of “embedded librarianship” can be enhanced by expanding librarian and other support roles in a course.

To inform and optimize frontline service interactions associated with higher education recruitment, the linguistic content and context of online posts by brand ambassadors and prospective students in a brand community are examined.

Using Linguistic Inquiry Word Count (LIWC) with content analysis, the authors examine over 20,000 online communication posts to identify prospects’ needs and communication styles that may inform brand ambassadors’ outreach efforts.

Analysis reveals linguistic differences between brand ambassadors’ and prospective students’ posts across public and private spaces, suggesting gaps in exchange efficacy. Publicly, prospects express more positive emotion, affiliation and authenticity than in private posts, where posting engagement is the highest. Prospects overall low clout language, combined with brand ambassadors’ low authenticity scores, suggest limited influence in exchange efforts. Theoretically, findings suggest that given the hedonic nature of public exchanges, this is where brand ambassadors may be more influential than in private, utilitarian informational exchanges. An integrated influencer marketing servicescape model is developed to guide future research.

Findings extend and integrate the online servicescape and influencer marketing literatures by revealing the importance of service interaction context and linguistic styles in enhancing frontline informational exchanges. Aligning linguistic language such as analytical thought, clout, authenticity, emotional tone, temporal focus and affiliation between public and private contexts may enhance authenticity in frontline service interactions, thereby enhancing communication effectiveness.

Service providers often recommend unnecessary and expensive services to unsuspecting consumers, such as recommending a new part when a simple fix to the old will do, a phenomenon known as overprovisioning. The purpose of this paper is to examine to what extent consumers tend to defer their decisions should they suspect that sellers are overproviding services to them and they cannot prevent the sellers from doing so (they lack personal control); and how proper market signals can mitigate such suspicions, restore personal control and reduce deferrals.

The paper conducts three laboratory experiments. The experiments expose the participants to hypothetical repair scenarios and measure to what extent they suspect that sellers might be overproviding services to them and they feel that they lack the personal control to prevent the sellers from doing so. Thereafter, the experiments expose them to two different market signals, one conveying that the seller is providing quality services (a repair warranty; quality signal) and the other conveying that the seller is taking away any incentives their agents (technicians) may have to overprovide services (the technicians are paid a flat salary; quantity signal). The paper examines how these quality/quantity signals are able to reduce overprovisioning suspicions, restore personal control and reduce decision deferrals.

The paper has two main findings. First, the paper shows a mediation process at work i.e. suspecting potential overprovisioning by sellers leads consumers to defer their decisions indirectly because they feel that they lack personal control to prevent the sellers from doing so. Second, the paper shows that the quantity signal (flat salary disclosure), but not the quality signal (warranty), is able to mitigate suspicions of overprovisioning, restore personal control and reduce decision deferrals.

The paper suggests that although buyers may rely on quality signals to assure them of superior service, these signals do not guarantee that the quantity of service they are receiving is appropriate. Therefore, sellers will have to send a credible quality signal and a credible quantity signal to the consumers if they wish to tackle suspicions about service overprovision and service quality.

The paper is original in two ways. First, the paper theorizes and tests a mediation process model whereby quality/quantity signals differentially mitigate overprovisioning suspicions, restore personal control and reduce decision deferrals. Second, the paper speaks to the necessity of expanding the traditional signaling literature, designed primarily to detect poor quality hidden in the products/services of lower-quality sellers, to include detecting/solving overprovisioning often hidden in the services provided by higher-quality sellers.

The steady growth in the number of British people covered by private health insurance and the associated growth in hospital beds in private facilities, prompted a study of the perceived differences between NHS and private health care facilities. The data were collected via a detailed questionnaire which was eventually completed by 196 respondents, of whom 162 were not covered by private health insurance. The items featured in the questionnaire were , to some extent, based on the work of previous researchers, this work being reviewed here . However, the topics included also reflected earlier research which had been focused on patient satisfaction with their hospital stay. In addition other names were developed on the basis of a series of interviews. The eventual questionnaire features 72 items and this paper is concerned with the first 48 of these which, in addition to soliciting differential assessments of aspects of the two different environments, also sought an assessment of the importance attached to that topic. The results presented here show not only the simple response patterns, but also the results of a factor analysis which identified six readily interpretable factors. The scores on these six factors were found to differ significantly between groups of respondents.