Jelena Mušanović, Jelena Dorčić and Maja Gregorić
The purpose of this study is to examine how hotel brands communicate on social media before and during the pandemic coronavirus disease 2019 (COVID-19) in relation to the tourism…
Abstract
Purpose
The purpose of this study is to examine how hotel brands communicate on social media before and during the pandemic coronavirus disease 2019 (COVID-19) in relation to the tourism season.
Design/methodology/approach
To gain insights into the communication of Italian hotel brands on social media, this study applies a qualitative methodology. Using the text mining technique, topic modelling was conducted on a sample of 5,032 posts from Italian 5-star hotel brands shared on the hotels' official Facebook pages.
Findings
The results show that hotel brands used essentially the same communication strategy in the tourism seasons before and after the pandemic outbreak, but with a particular focus on trust, safety and cordiality during the pandemic. Hotel brands focussed intensively on brand awareness, customer engagement and special activities that promote memorable and authentic experiences as well as luxury service quality.
Originality/value
This study contributes to the theoretical and empirical sense by bridging the concepts of tourism and hospitality, social media and corporate communication.
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Jelena Dorcic, Jelena Komsic and Suzana Markovic
The popularity of mobile technologies and applications is constantly growing and undoubtedly changing consumers’ and providers’ behavior. The purpose of this study is to provide a…
Abstract
Purpose
The popularity of mobile technologies and applications is constantly growing and undoubtedly changing consumers’ and providers’ behavior. The purpose of this study is to provide a comprehensive systematic literature review of academic research related to mobile technologies and applications in smart tourism published between 2012 and June 2017.
Design/methodology/approach
Published peer-reviewed articles were gathered from the three largest and most popular online databases and search engines – EBSCO host, Science Direct and Google Scholar and ENTER conference proceedings. Based on a keyword-driven search and content analysis, 126 articles were determined to be relevant to this study.
Findings
Selected publications were analyzed in accordance with the proposed research questions and thematically classified into three main categories: consumer perspective, technological perspective and provider perspective. The findings contribute to a better overall understanding of recent research into mobile technologies and applications in smart tourism by presenting the main results, methods, trends and other insights of relevant publications.
Research limitations/implications
Although the researchers used two databases, one search engine and ENTER conference proceedings to collect articles, there is the possibility that some studies connected to the topic were not included. The study did not include books, other conference proceedings, literature reviews, theses, business reports and other possibly relevant publications.
Originality/value
This study provides a systematic review of the most recent published academic research (2012-June 2017; also including “Online First” articles) on mobile technologies and applications in smart tourism. The results of this study provide an agenda for future research in tourism and hospitality industry by identifying major trends and developments in smart tourism.
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Verica Milutinovic, Jelena Musanovic and Dejan Beric
This study made an advance over previous work by providing a modified model for measuring the competitiveness of tourism destinations based on competitive performance from a…
Abstract
Purpose
This study made an advance over previous work by providing a modified model for measuring the competitiveness of tourism destinations based on competitive performance from a stakeholder perspective. Furthermore, this paper aims to evaluate the sources of relative strengths and weaknesses perceived of a destination.
Design/methodology/approach
This study uses a quantitative approach to seek opinions of 135 tourism stakeholders. Univariate and bivariate statistical analyses were used to describe the profile of the respondents, quantify the main findings and test the proposed hypotheses.
Findings
The results highlight the importance of safety in determining the attractiveness of a destination and its significance for the competitiveness of a destination. The strongest indicator of competitiveness is “Core resources and attractions,” while the weakest indicator is “Destination management.” Also, employees in public institutions and in the tourism industry in general have different opinions about competitive tourism destinations for most dimensions.
Research limitations/implications
Despite the fact that the findings do not consider the demand side, which has a major impact on the destination, they minimize the research gap and contribute to the existing literature review.
Practical implications
The results are of particular value to stakeholders and destination management responsible for strengthening the competitiveness of tourism destinations.
Originality/value
The research progressed over previous studies by developing and empirically testing a modified conceptual model for measuring destination competitiveness from a supply-side perspective and recommending improvements for the emerging tourism destinations.
利益相关者对竞争性旅游目的地的看法:来自塞尔维亚的经验证据
目的
本研究提供了一个修正模型, 用于从利益相关者的角度基于竞争绩效来衡量旅游目的地的竞争力, 从而比以前的工作有所进展。此外, 它旨在评估目的地感知的相对优势和劣势的来源。
设计/方法论/方法
本研究采用定量分析法征求了135 名旅游业利益相关者的意见。采用单变量和双变量统计分析方法对受访者的概况进行描述, 量化主要研究结果并检验所提出的假设。
发现
结果强调了安全在决定目的地吸引力方面及其对目的地竞争力的重要性。竞争力最强的指标是“核心资源和景点”, 最弱的指标是“目的地管理”。 此外, 公共机构和旅游业的从业人员对竞争性旅游目的地在大多数方面的看法普遍不同。
研究局限性/含义
尽管研究结果没有考虑对目的地有重大影响的需求方, 但它们最大限度地缩小了研究差距并对现有的研究综述有所帮助。
实际意义
研究结果对于利益相关者和旅游目的地管理层加强旅游目的地的竞争力具有特别价值。
原创性/价值
相较于以往的研究而言, 该研究的进展在于形成和实证检验一个修正的概念模型, 从供应方的角度衡量目的地竞争力, 并为新兴旅游目的地的竞争地位提出改进建议。
Las percepciones de las partes interesadas del destino turístico competitivo: las pruebas empíricas de Serbia
Resumen
Propósito
Este estudio avanzó sobre el anterior con proporcionar un modelo modificado para medir la competitividad de los destinos turísticos desde la perspectiva de las partes interesadas. Además, el objetivo es evaluar los fuentes de las fuerzas y debilidades relativas, percibidas de un destino.
Diseño/metodología/enfoque
Este estudio usa el enfoque cuantitativo para buscar opiniones de 135 actores del turísmo. Se utilizaron análisis estadísticos univariados y bivariados para describir el perfíl de encuestados, para cuantificar los resultados principales y para comprobar la hipótesis propuesta.
Resultados
Los resultados destacan la importancia de la seguridad para determinar el atractivo de un destino y su importancia para la competitividad de un destino. El indicador de competitividad más fuerte es “Recursos y atracciones principales”, mientras el indicador más débil es “Gestión de destinos”. Empleados en las instituciones públicas y en turismo en general, tienen opiniones diferentes sobre el destino turístico competitivo en la mayoría da las dimensiones.
Limitaciones/implicaciones de la investigación
A pesar de que los resultados no consideran el lado de la demanda, que tienen un mayor impacto en el destino, minimizan la brecha de la investigación y contribuyen a la revisión de literatura existente.
Implicaciones practices
Los resultados tienen un valor práctico para las partes interesadas y para la gestión del destino responsable de fortalecer la competitividad del destino turístico.
Originalidad/valor
Esta investigación progresó sobre los estudios anteriores desarrollando y empíricamente probando un modelo conceptual modificado para medir la competitividad de los destinos desde la perspectiva de la oferta, y las recomendaciones para los progresos competitivos de los destinos turísticos emergentes.
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Jelena Ombla, Marina Vidaković and Ana Slišković
This study was motivated by the lack of the scientific focus to a particularly vulnerable social group in Croatian society – parents with official status of “parent caregivers,”…
Abstract
This study was motivated by the lack of the scientific focus to a particularly vulnerable social group in Croatian society – parents with official status of “parent caregivers,” who provide care to their child/children with the most severe disabilities. The aim of the study was to examine the role of caregivers’ cognitive emotion regulation strategies, and external social support in their well-being. As indicators of well-being, we used mental health, life satisfaction, and stress experience in the parental role. The sample was non-probabilistic and consisted of 210 caregivers, mostly mothers, from the Republic of Croatia (N = 204). Caregivers completed an online questionnaire which included set of demographic questions, followed by scales of general mental health, life satisfaction, parental stress, social support, and cognitive emotion regulation strategies. The results point to the protective role of social support for the mental health of parents, life satisfaction, and the experience of stress in the parental role. Among the different cognitive emotion regulation strategies used in the study, positive refocusing had the most protective role for caregivers’ well-being.