Ivan-Damir Anic, Jelena Budak, Edo Rajh, Vedran Recher, Vatroslav Skare and Bruno Skrinjaric
The purpose of this paper is to investigate the relationship between individual and societal determinants of online privacy concern (OPC) and behavioral intention of internet…
Abstract
Purpose
The purpose of this paper is to investigate the relationship between individual and societal determinants of online privacy concern (OPC) and behavioral intention of internet users. The study also aims to assess the degree of reciprocity between consumers’ perceived benefits of using the internet and their OPC in the context of their decision-making process in the online environment.
Design/methodology/approach
The study proposes comprehensive model for analysis of antecedents and consequences of OPC. Empirical analysis is performed using the PLS–SEM approach on a representative sample of 2,060 internet users.
Findings
The findings show that computer anxiety and perceived quality of regulatory framework are significant antecedents of OPC, while traditional values and inclinations toward security, family and social order; and social trust are not. Furthermore, the study reveals that perceived benefits of using the internet are the predominant factor explaining the intention to share personal information and adopt new technologies, while OPC dominates in explanation of protective behavior.
Research limitations/implications
Although the authors tested an extended model, there might be other individual characteristics driving the level of OPC. This research covers just one country and further replications should be conducted to confirm findings in diverse socio-economic contexts. It is impossible to capture the real behavior with survey data, and experimental studies may be needed to verify the research model.
Practical implications
Managers should work toward maximizing perceived benefits of consumers’ online interaction with the company, while at the same time being transparent about the gathered data and their intended purpose. Considering the latter, companies should clearly communicate their compliance with the emerging new data protection regulation.
Originality/value
New extended model is developed and empirically tested, consolidating current different streams of research into one conceptual model.
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Jelena Budak, Edo Rajh and Mirela Holy
This research investigates the determinants of public perception of contribution of cultural and creative industries (CCIs) in Croatia disaggregated by subsectors and the…
Abstract
This research investigates the determinants of public perception of contribution of cultural and creative industries (CCIs) in Croatia disaggregated by subsectors and the perceived role of government policy on cultural and creative industries. Based on the survey data, it empirically explored how well citizens/consumers are familiar with cultural and creative industries, their usage of cultural and creative industry products and services, and their attitudes towards cultural and creative industries. Findings that many people use them without being aware they are consuming cultural and creative industries' outputs and that benefits of cultural and creative sectors are not recognized by the public in Croatia indicate that future sectoral policy should, among others, include the public campaigns about cultural and creative industries. A well-thought-out and systematic policy for the development of the cultural and creative industries in Croatia is lacking despite public opinion on the key role of the government in that matter. Low public awareness of cultural and creative industries might stand as one of the reasons why this sector in Croatia is lagging behind the European Union. Therefore, the findings are framed to facilitate policy decision-making to encourage cultural and creative industries in Croatia.
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Davor Ćosić, Marija Slijepčević and Irena Medvešek
The entertainment business and music performers are often topics of discussion among the public primarily due to the media's tendency to report on them daily. Statistics show that…
Abstract
The entertainment business and music performers are often topics of discussion among the public primarily due to the media's tendency to report on them daily. Statistics show that articles on these topics are often the most read and generate many comments, further motivating the media to continue covering them. Although discussions on the entertainment scene are often trivialised, many important questions can arise when reading articles about performers. Music is often thought of as an art form that should not be politicised or abused. The aim of the study was to determine the ways in which the media reports on entertainers in Croatia and Serbia, focusing on nationalism and sexism in the media. Additionally, the study aimed to examine public perception of this topic. The initial research was conducted using a content analysis method on articles in the four most popular sensationalist portals in Croatia and Serbia – 24sata.hr, Index.hr, Blic.rs and Kurir.rs. Two Croatian entertainers (Severina and Petar Grašo) and two entertainers who have built their careers in Serbia (Jelena Karleuša and Željko Samardžić) were selected for analysis during the period from February 20th to 20 August 2023. Subsequently, a survey method was employed to form a comprehensive conclusion.
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This chapter seeks to explore different aspects of Modernism in the works of Ernest Hemingway, in particular The Garden of Eden that is set in the 1920s and The Sun Also Rises…
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This chapter seeks to explore different aspects of Modernism in the works of Ernest Hemingway, in particular The Garden of Eden that is set in the 1920s and The Sun Also Rises that was created in 1926. Therefore, the aim is to demonstrate what makes The Garden of Eden Modernist even though it was first published in 1986. In other words, the main point is to show how Hemingway constructs Modernism and whether there are parallels between the depictions of Modernism in both works. The first part of this chapter particularly emphasises aspects of American Modernism as the basis for the second part that focuses on the analyses of the works.
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Jakub Kintler, Katarina Remenova and Maria Kmety Bartekova
The cultural industry is often seen as a subset of the broader creative economy, which includes advertising, architecture and fashion. This industry plays a vital role in shaping…
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The cultural industry is often seen as a subset of the broader creative economy, which includes advertising, architecture and fashion. This industry plays a vital role in shaping and reflecting cultural values and identities and can have significant economic and social impacts. It is also a significant employer in the European Union (EU), contributing to the overall economy and promoting cultural diversity. Therefore, the aim of our study was to identify the impact of educational attainment (secondary and tertiary education) and employment parameters such as female or male employee distribution among European countries, the total number of permanent workers in the cultural industries, employed persons with one job only, employed persons working full-time (persons working as creative and performing artists, authors, journalists and linguists by individual). The t-test was used to test the hypothesis of whether the above variables related to employment in the cultural industry differ across countries that are part of the EU. As a result of the analysis, we can state that the number of employed persons working full-time as persons working as creative and performing artists, authors, journalists and linguists by an individual is higher in EU countries.
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Sara Ðurković, Jadranka Ivanković and Diana Plantić Tadić
Clothing companies face intense competition and are under pressure to constantly upgrade differentiation factors, while striving to increase productivity and operational…
Abstract
Clothing companies face intense competition and are under pressure to constantly upgrade differentiation factors, while striving to increase productivity and operational efficiency. Companies use branding strategy as a powerful tool for differentiation, leveraging marketing communication to establish connections and foster relationships with their customers. A brand is a combination of a name and logo, carefully chosen with the aim to achieve a distinctive and recognisable meaning. To establish a strong relationship with targeted customers, it is crucial to gain a deep understanding of their habits and behaviour. Brands are increasingly leveraging communication through digital channels and social networks to connect with their audience. The aim of this research was to gain valuable insights into the purchasing behaviour of youth customers when it comes to branded clothes. Quantitative research was conducted using an online survey to gather data specifically from youth participants. This chapter presents the findings of the research, highlighting both the results obtained and the limitations encountered. Additionally, recommendations for future studies are provided. The results indicate that digital media and social networks play a significant role in the purchase decisions of youths. However, it is noteworthy that they still prefer to make their actual purchases in physical stores. The findings of this research can serve as valuable indicators for clothing companies in Croatia, providing insights into the buying behaviour and habits of youths.
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Croatian tourism has been the basis of economic growth and development of the entire Croatian economy for a long time. Since tourism represents a set of experiences integrated…
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Croatian tourism has been the basis of economic growth and development of the entire Croatian economy for a long time. Since tourism represents a set of experiences integrated into a complex tourist product, it is necessary to constantly question and evaluate the tourist offer so that it remains competitive, interesting and attractive to the end consumer. The presented research is part of the research conducted for the purposes of the author's doctoral dissertation, which was completed in 2023. That part is summarised and explained in this chapter, which studies the competitive position of Croatian tourism according to some of the key production groups defined by the Croatian tourism development strategy until 2020. This was carried out by analysing the expert opinions of Croatian tourism professionals, derived using the analysis of variance of dependent samples, from which suggestions for the future strategic direction of Croatian tourism were synthesised. The fundamental goal of such analyses is that tourism become and remain a sustainable backbone of the Croatian economy as well as an important part of the most beautiful life experiences of an extremely large number of people, which highlights its greatest value.