Thomas L. Powers and Jeffrey J. Loyka
This paper aims to report research on the relationship among market, industry, and company factors and the level of global product standardization.
Abstract
Purpose
This paper aims to report research on the relationship among market, industry, and company factors and the level of global product standardization.
Design/methodology/approach
The study is based on a survey of executive level managers in US‐based companies that market products both domestically and internationally.
Findings
Significant relationships were found between specific market, industry, and company factors and global product standardization.
Originality/value
The results of the research can be used both to understand and to manage global products in light of the market, industry, and company factors that influence their existence.