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Article
Publication date: 1 October 1987

Jeff Turner

SOLVING complex design problems used to take weeks, even months. Now Karl Hertel can produce a costed set of answers within hours.

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Abstract

SOLVING complex design problems used to take weeks, even months. Now Karl Hertel can produce a costed set of answers within hours.

Details

Aircraft Engineering and Aerospace Technology, vol. 59 no. 10
Type: Research Article
ISSN: 0002-2667

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Case study
Publication date: 20 January 2017

Mark Jeffery and Justin Williams

In 1992 Joe Jackson, former manager of DuPont Motorsports for twelve years, was angling to get the paint business at Rick Hendrick's sixty-five automotive dealerships across the…

Abstract

In 1992 Joe Jackson, former manager of DuPont Motorsports for twelve years, was angling to get the paint business at Rick Hendrick's sixty-five automotive dealerships across the United States. In order to win the Hendrick car dealership paint contract, Jackson and Hendrick met to discuss the possibility of sponsoring Hendrick's new team and rookie NASCAR driver—Jeff Gordon. As a result of that meeting, DuPont signed on to be the primary sponsor. By 2006 Gordon was a NASCAR superstar, and the DuPont logo—viewed by millions—was a household brand. While this level of exposure was exciting for the company, executives at DuPont could not help but wonder if they were fully leveraging this tremendous marketing opportunity. Gordon was on fire—but was DuPont maximizing the heat? The DuPont-NASCAR case tasks students and executives with designing a creative marketing campaign to activate the NASCAR sponsorship opportunity and maximize value beyond conventional sponsorship marketing. This open-ended challenge encourages students and executives to think outside of the traditional marketing tactics typically employed by business-to-consumer (B2C) NASCAR sponsors. Additionally, the nature of DuPont creates the need to develop a multi-dimensional plan that caters to a breadth of brands. Beyond designing a new marketing campaign, a key objective of the case is to focus students and executives on designing metrics for measurement of the return on investment (ROI) into a campaign plan. As a first step, it is important to clearly articulate the campaign, business strategy, and key business objectives mapped to the strategy.

Students and executives learn how to design a marketing campaign for measurement. Specifically, they are tasked with designing a new marketing campaign for DuPont to activate the DuPont/NASCAR relationship. Students and executives must define metrics for measurement and learn to use a balanced score card approach. Since the DuPont sponsorship of Hendrick Motorsports is a brand campaign built to reach the DuPont business-to-business (B2B) customer, both non-financial and financial metrics are used. The key to success is to have a clearly defined sponsorship marketing strategy and business objectives. The case teaches students and executives how to define key metrics and articulate a methodology for campaign measurement pre and post to quantify the return on investment (ROI).

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Article
Publication date: 1 January 2006

80

Abstract

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Industrial Lubrication and Tribology, vol. 58 no. 1
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 4 October 2011

Margaret Grieco and David Crowther

The purpose of this article is to provide conceptual provocation in the context of collective expertise on the identification of time‐space constraints – a conceptual provocation…

338

Abstract

Purpose

The purpose of this article is to provide conceptual provocation in the context of collective expertise on the identification of time‐space constraints – a conceptual provocation that pushes understandings of routines and practices and the tensions that exist around schedulability and social efficiency when the collective dimension of all social action is ignored by social policy, be it in the developing or developed context.

Design/methodology/approach

The article examines time‐space constraints in three distinctive environments – low‐income children in urban Ghana, women's space in the North West Frontier province of Pakistan and low‐income elderly sick within the National Health system of the UK. A case study approach is taken.

Findings

The analysis draws attention to the impact of mobility constraints on dignity and social functioning in policy environments that maximise rather than address and redress such constraints.

Research implications

A time‐space constraint approach leads towards more fundamental practices of process investigation rather than a parading of apparent patterns of outcomes, and this in turn leads towards a practice of process correction. There are significant policy implications from this research.

Originality/value

Identifying time‐space constraints represents a woefully neglected element of the development discourse, and it is time for the correction of this neglect with detailed analysis of time‐space constraints across the range of social action. This paper addresses this.

Details

Social Responsibility Journal, vol. 7 no. 4
Type: Research Article
ISSN: 1747-1117

Keywords

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Book part
Publication date: 8 September 2022

Stephen Turner

Free Access. Free Access

Abstract

Details

Mad Hazard
Type: Book
ISBN: 978-1-80382-670-7

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Article
Publication date: 10 October 2016

Kent Kaiser

The purpose of this paper is to investigate the impact of a dual medium/content context – the one offered by the online Twitter communication (medium-context) of reporting on…

1532

Abstract

Purpose

The purpose of this paper is to investigate the impact of a dual medium/content context – the one offered by the online Twitter communication (medium-context) of reporting on elite sports (content-context) – on traditional conceptualizations of genderlect.

Design/methodology/approach

A quantitative content analysis, coding for a variety of traditional gendered language markers – was conducted on the tweets of male and female reporters who covered the men’s and women’s NCAA final four basketball tournaments.

Findings

Consistent with tenets of social role theory, the duel medium/content context of Twitter and sports produces several language patterns that frustrate attempts to categorize language markers according to traditional conceptualizations of genderlect and thus provides support for a redefinition of genderlect.

Research limitations/implications

This paper’s findings suggest that people adapt their communication patterns to match the context in which they communicate. Whether adaptation takes place with conscious effort or as a natural byproduct of moving from one context to another remains to be discovered. Advice to female sports journalists on being vigilant against unwittingly undermining their credibility and perceived expertise is offered. This inquiry allows researchers to study sociology through sport.

Practical implications

This paper demonstrates that online environments can allow for traditional gender roles and expectations to be challenged and broken down, but some genderlect features appear tenacious and could undermine attempts to break down gender barriers.

Social implications

If sport mirrors society, then the same communication adaptations that appear in the online environmental context of reporters’ tweets about sport should appear in other societal contexts.

Originality/value

Few studies have investigated differences in reporting by gender, and fewer have investigated differences in sports reporting by gender. Fewer, if any, have investigated differences in sports reporting by gender through Twitter.

Details

Online Information Review, vol. 40 no. 6
Type: Research Article
ISSN: 1468-4527

Keywords

Available. Content available
Book part
Publication date: 8 September 2022

Stephen Turner

Free Access. Free Access

Abstract

Details

Mad Hazard
Type: Book
ISBN: 978-1-80382-670-7

Available. Open Access. Open Access
Article
Publication date: 15 January 2022

Brendon Fox and Jeff Bourgeois

The internationalization of United States higher education has been described as a “two-way street” where students arrive at knowledge transfer. That transfer occurs through a…

108

Abstract

The internationalization of United States higher education has been described as a “two-way street” where students arrive at knowledge transfer. That transfer occurs through a curriculum deemed “unidirectional” with no relevance to local issues or needs and results in limited application and educational colonialism perceptions. Specific to leadership education, the extant literature presents implications of neglect to cultural contexts traditionally reflected in the curriculum within a host nation. We used an explanatory mixed methods design for this study to investigate the degree to which undergraduate Western-based leadership studies courses taught in China reflect the notion of “neocolonialism” by prioritizing Western interests and values.

While the study’s quantitative results reveal cultural differences in leadership education concepts, the qualitative follow-up phase finds students’ appreciation in the utility of leadership concepts and knowledge gained from the leadership curriculum. Students could cite specific situations in which they employed leadership concepts acquired from their respective leadership courses.

Details

Journal of Leadership Education, vol. 21 no. 1
Type: Research Article
ISSN: 1552-9045

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Article
Publication date: 5 August 2022

Matthew Pointon, Geoff Walton, Martin Turner, Michael Lackenby, Jamie Barker and Andrew Wilkinson

This paper intends to explore the relationship between participants' eye fixations (a measure of attention) and durations (a measure of concentration) on areas of interest within…

453

Abstract

Purpose

This paper intends to explore the relationship between participants' eye fixations (a measure of attention) and durations (a measure of concentration) on areas of interest within a range of online articles and their levels of information discernment (a sub-process of information literacy characterising how participants make judgements about information).

Design/methodology/approach

Eye-tracking equipment was used as a proxy measure for reading behaviour by recording eye-fixations, dwell times and regressions in males aged 18–24 (n = 48). Participants' level of information discernment was determined using a quantitative questionnaire.

Findings

Data indicates a relationship between participants' level of information discernment and their viewing behaviours within the articles' area of interest. Those who score highly on an information discernment questionnaire tended to interrogate the online article in a structured and linear way. Those with high-level information discernment are more likely to pay attention to an article's textual and graphical information than those exhibiting low-level information discernment. Conversely, participants with low-level information discernment indicated a lack of curiosity by not interrogating the entire article. They were unsystematic in their saccadic movements spending significantly longer viewing irrelevant areas.

Social implications

The most profound consequence is that those with low-level information discernment, through a lack of curiosity in particular, could base their health, workplace, political or everyday decisions on sub-optimal engagement with and comprehension of information or misinformation (such as fake news).

Originality/value

Ground-breaking analysis of the relationship between a persons' self-reported level of information literacy (information discernment specifically) and objective measures of reading behaviour.

Details

Online Information Review, vol. 47 no. 3
Type: Research Article
ISSN: 1468-4527

Keywords

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Article
Publication date: 6 September 2021

Geoff Walton, Matthew Pointon, Jamie Barker, Martin Turner and Andrew Joseph Wilkinson

The purpose of this paper is to determine to what extent a person’s psychophysiological well-being is affected by misinformation and whether their level of information discernment…

613

Abstract

Purpose

The purpose of this paper is to determine to what extent a person’s psychophysiological well-being is affected by misinformation and whether their level of information discernment has any positive or negative effect on the outcome.

Design/methodology/approach

Participants (n = 48) were randomly and blindly allocated to one of two groups: control group participants were told a person they were working with was a student; experimental group participants were additionally led to believe that this other participant had extreme religious views. This was both stigmatising and misinforming, as this other person was an actor. Participants completed a pre-screening booklet and a series of tasks. Participants’ cardiovascular responses were measured during the procedure.

Findings

Participants with high levels of information discernment, i.e. those who are curious, use multiple sources to verify information, are sceptical about search engine information, are cognisant of the importance of authority and are aware that knowledge changes and is contradictory at times exhibited an adaptive stress response, i.e. healthy psychophysiological outcomes and responded with positive emotions before and after a stressful task.

Social implications

The findings indicate the potential harmful effects of misinformation and discuss how information literacy or Metaliteracy interventions may address this issue.

Originality/value

The first study to combine the hitherto unrelated theoretical areas of information discernment (a sub-set of information literacy), affective states (positive affect negative affect survey) and stress (challenge and threat cardiovascular measures).

Details

Global Knowledge, Memory and Communication, vol. 71 no. 8/9
Type: Research Article
ISSN: 2514-9342

Keywords

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