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Past research has emphasised the potential for conversational artificial intelligence (AI) to disrupt services. Conversely, the literature recognises customer expectations as fundamental to service quality and customer satisfaction. However, the understanding of users’ expectations for conversational AI services is currently limited. Building upon previous research that has underscored the importance of users’ expertise, this study aims to provide valuable insights into the expectations of users with varying levels of expertise.

Forty-five semi-structured interviews were conducted, on three populations: experts, quasi-experts and non-experts from various countries including Japan, France and the USA. This includes 10 experts and 11 quasi-experts, as in professionals in conversational AI and related domains. And 25 non-experts, as in individuals without professional or advanced academic training in AI.

Findings suggest that users’ expectations depend on their expertise, how much they value human contact and why they are using these services. For instance, the higher the expertise the less anthropomorphism was stated to matter compared to technical characteristics, which could be due to a disenchantment effect. Other results include expectations shared by all users such as a need for more ethics including public interest.

The study provides insights into a key yet relatively unexplored area: it defines three major expectations categories (anthropomorphic, technical and ethical) and the associated expectations of each user groups based on expertise. To the best of the authors’ knowledge, it also highlights expectations never detected before as such in the literature such as explainability.

The purpose of this paper is to identify the representations, figures and processes of shopping/commerce in books published in France that are aimed at three to seven-year-olds.

A semiotic analysis of nearly 50 books published over the past 60 years.

These books reveal a broad diversity in the images of shops given to children (ranging from the traditional shop, a source of pleasure and creator of social ties, to the hypermarket/megastore, a symbol of stress and overconsumption) and the wealth of information that is given to children to help them assimilate the process of a shopping transaction.

The originality and richness of this research lies in its methodological approach. Indeed, it is perfectly aligned with a recent academic trend that calls on researchers to mobilise and compare new data collection tools to apprehend current and future consumer behaviour. Consequently this research is based on an immersion in children’s books that depict the world of commerce in one way or another.

Whereas many researchers have examined the way in which health institutions have been transformed through funding modalities, and particularly through prospective payment systems (PPS), few have investigated the architecture of these systems, that is, costs and cost variance. Focusing on the study of costs and on the production of hospital rates, this chapter shows that the French PPS, called “rate per activity” made possible what we call a policy of variance. For health policymakers, the aim was to make the different accounting figures between hospitals, and between ways of practising healthcare, visible, in order to reduce these variances. This policy was attended by uncertainty in the processes of quantification, which led to metrological controversies. As a consequence of the issues around the way of calculating costs, some accounts and calculations were redone. In this chapter, we consider the case of metrological controversy over the remuneration of costs for cystic fibrosis patients’ hospital stays, and over the action of a patient organization that criticized the costs calculated officially. It leads to the analysis of the way calculative infrastructures, as cost accounting and rates, are challenged, and how some actors try to stabilize them.

The purpose of this viewpoint is to analyze the emergence of a modified equilibrium in the relationship between buyers (“shippers”) and suppliers (“providers”) of logistical services. In the 1990s, the logistical service providers (LSPs) had relatively little power and were often asked to perform basic operations. The situation has evolved as a result of proactive strategies implemented by some forward-thinking LSPs. In this viewpoint, the emphasis is on the strategies developed by shippers which the authors labeled the “ramp effect”.

The authors discuss the impact of the ramp effect on LSPs’ innovation processes. This viewpoint is based on the authors’ experience in the field, on a literature review focused on the logistics industry and on the purchasing strategies applied to logistical services.

The authors show that the buyers of logistical services have lost some of their power because of two main factors: LSPs’ embeddedness in the shipper’s supply chain and the transformation of LSPs into orchestrators (labeled fourth-party logistics). This viewpoint discusses the relational disequilibrium between shippers and LSPs rather than the cooperative relationships between them.

The ramp effect as a source of innovation and proactive strategies for LSPs has never been covered in the management literature. This viewpoint provides both academics and practitioners with a different perspective of the relational disequilibrium between buyers and sellers of logistical services.

In this chapter, we first show how the concept of competency, and management of or by competency, can be a factor in helping more people find employment, improve employability and develop competency, thus contributing to increased diversity in the workforce at every level of an organisation. We then examine a different part of the literature, more closely related to organisational learning, which finds that deviance and diversity can potentially boost competency. Subsequently, we look at diversity management first as an organisational competency, then as an individual competency. Concerning the reasons for the spread of management by competency and diversity management, we shall see that their respective advocates employ the same rhetoric of economic rationality, with both types of practice being justified by an objective change in the environment and, for this reason, presented as unavoidable and to some extent as simply “moving with the times”. In opposition to this supposed rationality as seen by companies, we will show that, in France, the two concepts of competency and diversity interact closely with institutional processes of mimetism, normalisation and coercion. In the final section, we shall look more closely at critical views of management by competency and diversity, as the criticisms of the two concepts are very similar and question their (possible) claims to be propelling society towards a fairer society.

The purpose of this paper is to study the impact of the level of perceived atypicality in a wine label's design on the consumer's aesthetic appreciation and purchase intent. Furthermore, it intends to highlight the moderating role of perceived risk in the relationship between these three variables.

Four Bordeaux wine labels providing the same information but with different designs are tested on a sample of 166 individuals. The respondents evaluate the labels in terms of perceived typicality and aesthetic appreciation. They are then asked to indicate what their purchase intentions would be for each label in respect of five different consumption occasions.

The results indicate a strong preference for the most typical label. However, this preference decreases when the perceived risk associated with the consumption occasion also decreases. For those consumption occasions perceived as less risky, the respondents seem more willing to choose labels with a moderately atypical design.

This research provides some answers to a problem recently raised with representatives of the wine industry: given that consumers seem to prefer traditional labelling, to what extent is it possible to differentiate a product in terms of design? The authors' results indicate that the acceptance of atypical designs is linked to the level of perceived risk at the moment of purchase. A brand that targets consumption occasions that are perceived as only slightly risky will therefore more easily be able to depart from the visual codes of its product category.