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Article
Publication date: 5 August 2014

Florent Saucède, Hervé Fenneteau and Jean-Marie Codron

The strategic nature of the fresh fruit and vegetables (FFV) department for supermarkets and hypermarkets is unquestioned. Yet both practitioners and researchers have difficulty…

674

Abstract

Purpose

The strategic nature of the fresh fruit and vegetables (FFV) department for supermarkets and hypermarkets is unquestioned. Yet both practitioners and researchers have difficulty optimizing its performance. The purpose of this paper is to identify the key specific drivers of the performance of FFV departments with a special attention being paid to the deterioration of product quality.

Design/methodology/approach

The authors used a two-step inductive modelling process relying on interviews with experts from within the sector and a multiple case study of four FFV departments belonging to a French retail brand.

Findings

After highlighting that the deterioration of product quality on the shelves is a key particularity of FFV departments, the authors identify department upkeep and shrinkage control as key intermediate variables impacting the performance of FFV departments and show how these two parameters can be controlled using three main actionable levers: marketing, in-store logistics and procurement.

Research limitations/implications

The discussion of managerial implications sheds light on other phenomena requiring further investigation: team management practices, the buying role of the department manager and tailored criteria for assessing performance.

Practical implications

The research shows managers that optimizing department upkeep allows turnover to be generated which exceeds the sector average without impeding the productivity of the department. The authors stress that it is imperative to control shrinkage in order to meet margin performance objectives.

Originality/value

This research is a step forward because it takes account of the elements distinguishing FFV from other fresh products to highlight the factors underlying high performance levels.

Details

International Journal of Retail & Distribution Management, vol. 42 no. 8
Type: Research Article
ISSN: 0959-0552

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Book part
Publication date: 20 January 2014

Jean-Marie Codron, Magali Aubert, Zouhair Bouhsina, Alejandra Engler, Iciar Pavez and Pablo Villalobos

While organization theories acknowledge the influence of specific assets on dependence and increasingly represent the latter as a structure of mutual dependence (dependence of A…

Abstract

While organization theories acknowledge the influence of specific assets on dependence and increasingly represent the latter as a structure of mutual dependence (dependence of A on B and dependence of B on A), there is, to the best of our knowledge, no empirical test concerning the impact of specific assets on a structure of dependence. Our chapter aims to fill this gap. It is all the more original in that it considers a case study where dependence changes sides according to the characteristics of the transaction. We examine the dependence between Chilean exporters and European importers when trading fresh produce. Such dependence originates with the need for just-in-time coordination and compliance with a compelling demand in a context of high price uncertainty.

Using a unique dataset from international trade in fresh produce between Chile and the rest of the world, we justify the use of a concentration sales ratio as a proxy for dependence and test the influence of a variety of specific assets on the side of dependence by using both categorical and dimensional approaches. Original findings show that certain transaction attributes have a strong influence on the side of dependence. In particular, the higher the frequency and the level of specific assets such as volume, niche varieties, and joint sales with other products, in the transaction, the greater the likelihood of a higher ratio of dependence for the importer rather than the exporter. Conversely, in the event of low levels of specific assets and less frequent operations, dependence tends to be greater on the side of the exporter.

Details

International Marketing in Rapidly Changing Environments
Type: Book
ISBN: 978-1-78190-896-9

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Article
Publication date: 1 August 2005

Didier Chabaud and Jean‐Marie Codron

To understand the impact of product specificity on organizational practices of retailers at the store level.

1305

Abstract

Purpose

To understand the impact of product specificity on organizational practices of retailers at the store level.

Design/methodology/approach

An Aokian framework is used that enables one to discriminate between food products according to their informational properties, and to connect these properties with organizational choices of centralization/decentralization.

Findings

Emphasizes the existing tension between the dominant “assimilation” organization pattern and the “encapsulation” pattern which fits better in with some specific product departments.

Research limitations/implications

Proposals are confronted with empirical data coming from professional press and experts interviews. Further empirical research is needed to consolidate the findings.

Practical implications

The paper points out the need to differentiate the management of departments according to their product specificity.

Originality/value

The paper stresses the impact of product specificity on department organization. It can be useful for the design of organizational mechanisms: work organization, incentives and career paths.

Details

International Journal of Retail & Distribution Management, vol. 33 no. 8
Type: Research Article
ISSN: 0959-0552

Keywords

Available. Content available
Book part
Publication date: 10 October 2013

Abstract

Details

International Marketing in Rapidly Changing Environments
Type: Book
ISBN: 978-1-78190-896-9

Access Restricted. View access options
Book part
Publication date: 10 October 2013

Abstract

Details

International Marketing in Rapidly Changing Environments
Type: Book
ISBN: 978-1-78190-896-9

Access Restricted. View access options
Book part
Publication date: 10 October 2013

Abstract

Details

International Marketing in Rapidly Changing Environments
Type: Book
ISBN: 978-1-78190-896-9

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