This paper aims to examine the role of a large competitor’s entry and level of innovativeness in consumer adoption of new products.
Abstract
Purpose
This paper aims to examine the role of a large competitor’s entry and level of innovativeness in consumer adoption of new products.
Design/methodology/approach
This paper is based on a comparison between market uncertainty and technological uncertainty. This paper henceforth defines and analyzes the following key factors affecting the purchase intention of small- and medium-sized enterprise (SME) new products: type of new products and entry of large competitors. The study further verifies mediator variables that exert impacts: uncertainties regarding both technology and market.
Findings
The findings are as follows: purchase intention of SME new products does vary according primarily to the product types and entry of large competitors. More specifically, the entry of large competitors reduces uncertainties about really new products, thereby positively affecting SME new products.
Originality/value
There was no causal relationship found, however, on incrementally new products. Further findings clarify that the mediator variables affecting reciprocal interactions between purchase intention of SME new products and the entry of large competitors hold valid only for market uncertainties and not for technological uncertainties.
Details
Keywords
To examine shopping orientation, information search, and demographics of multichannel customers in comparison to traditional single channel customers.
Abstract
Purpose
To examine shopping orientation, information search, and demographics of multichannel customers in comparison to traditional single channel customers.
Design/methodology/approach
A questionnaire was used to assess research variables and mailed out to 10,000 individuals in South Korea who were randomly selected from a purchased national database. A total of 2,926 usable questionnaires were returned for a 29 percent response rate.
Findings
Shopping orientation, information search, and demographics differentiated shopper groups: single‐channel offline users, single‐channel online users, multichannel offline users, and multichannel online users.
Research limitations/implications
A lack of theoretical approaches, a direct self‐assessment for store choice behavior, and duplicated measures for independent and dependent variables perhaps limit its usefulness.
Practical implications
Provides guidance to global retailers who plan to pioneer new markets with multichannel retailing strategies. Shopping orientations, perceived usefulness of information sources, and demographics can be effectively used to identify target markets in Korea.
Originality/value
This study first explored Korean consumer profiles in the context of multi‐shopping channels and added valuable empirical findings to the current limited literature in multichannel retailing in the international market and to help global retailers identify consumer segments based on channel choice behavior.
Details
Keywords
The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception…
Abstract
The purpose of this study is to examine first, whether there are differences in risk perception between the USA and Korea, second, whether there are differences in risk perception between apparel purchasers and non‐apparel purchasers across countries, third whether there are differences in the effect of risk factors on purchasing intention between the USA and Korea, and, fourth, whether there are differences in the effect of risk factors on purchasing intention between apparel purchasers and non‐apparel purchasers across countries. The findings suggest that there were differences in consumers’ risk perception between apparel and non‐apparel purchasers across countries. In addition, there are similarities and differences in the relationships between risk perception and purchase intention across countries.