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The language of participative theatre can be considered immersive in the treatment of its dialectics where participants engage fully with their dichotomies and value systems through physical and psychological exploratory processes as they commit themselves to transformation.

The use of drama as an intervention for challenging recurring mental models of oppressive narratives is used extensively in experiential psychotherapy and as a socio-psychological integrative tool. This experiential methodology allows for an organic development and expression of themes and motifs by encouraging a participant to develop a deeper awareness of how he/she interprets their identity and that of the community in which they function.

This paper aims to review the implications of applying drama-based interventions as positive psychotherapeutic devices to facilitate self-reflection and active-constructive responding in enabling a rendering of positive patterns of thought and purposeful movement towards emotional and physical well-being.

Research on the principles of positive psychology suggests that positive emotions lead to therapeutic change. Nurturing positive emotions which are immanent in spirituality, creativity and optimistic perseverance through autonomy and self-regulation enable individual potential to come to meaningful fruition.

The paper conceptualizes psychodrama as a framing technique in enabling reflexive action in identity transformation and well-being.

This case can be used in teaching Marketing Management, Principles of Marketing and Consumer Behavior. More specifically, marketing strategies, growth strategies, market segmentation.

This case is designed for undergraduate and MBA students.

This case illustrates the challenges a woman faces taking on the running of her family business, without any prior experience. Hema is a well-educated girl with a diploma in childhood education from UTM-Johor; she was happily working as a school teacher. Her parents are entrepreneurs Encik Sittumalai and Puan Rani. Her Mother Puan Rani set up a business in 2005, under the name of Blitz, producing and selling Indian cookies. In 2010, Blitz was one of the best homemade Indian cookies in the market of Johor Bahru, and supplied their products to five main Indian restaurants. In March 2012, Rani was diagnosed with final stage colon cancer and as a result the business was halted, and the organization was not able to pay employees’ salaries. Hema found herself left with no choice but to resign from her teaching job and take care of the family business.

From this case, it is expected that the students will be able to: understand the fundamental functions of marketing; learn about the four Ps of marketing including product, price, promotion and place; learn about different techniques and strategies to analyze organizations and market situation including SWOT and Porter’s five forces; gain knowledge about market segmentation and growth strategies; identify problems and challenges faced by a new manager in running a company; analyze a situation whereby a new manager needs to adapt to a new role, duties and responsibilities; analyze the external and internal environment using SWOT; understand competition using Porter’s 5 forces; think thoroughly, deeply and critically to make a decision that can solve the problem in hand.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 8: Marketing.

Through bibliometric analysis, the study intends to reveal the evolution of the trends in the Scopus database, the scope of research and the connection between technology and entrepreneurship.

This study uses a comprehensive science mapping approach, integrating network visualisation to map research groups, bibliometric analysis to measure publication trends and thematic analysis to identify overarching themes. This study uses a thorough technique to examine the complex interaction between technology and entrepreneurship from 2000 to 2023. The collection includes information from various sources, creating a corpus of 2,207 documents. These sources include 698 scholarly journals, books and other publications.

According to the report, the interest in technology and entrepreneurship is expanding. The three nations conducting the most study on this subject is the USA, the UK and Italy. Some of the top writers in this area include James A. Cunningham, Alison N. Link and David B. Audretsch.

The study found possibilities and problems associated with the interaction between technology and entrepreneurship. Additionally, the study found several research holes in this area. The study also noted some research gaps in this field, including those related to the sustainability of society and the environment, the effects of entrepreneurship on inequality and the difficulties faced by entrepreneurs in underdeveloped nations.

This study thoroughly overviews the business and technology sectors. It outlines some of the difficulties that must be overcome whilst identifying the main research trends in this field. Researchers, decision-makers and businesspeople interested in using technology for entrepreneurial endeavours can all benefit from the study’s findings.

This study’s dataset’s scope, which might not include all pertinent publications, is one of its limitations. Nevertheless, the results add to a thorough picture of the state of the profession and recent developments. This study’s insights are valuable for researchers, policymakers and entrepreneurs interested in leveraging technology for entrepreneurial pursuits.

The research points to a number of directions that need more inquiry, such as in-depth studies into the social and environmental implications of technology-driven entrepreneurship and methods to combat inequality.

This study aims to examine the factors influencing the intention of Muslim Millennial Generation in Indonesia to donate cash waqf digitally.

A quantitative approach was employed, surveying 284 Muslim Millennial Generation in Indonesia. The study integrated the Decomposed Theory of Planned Behavior (DTPB) and Technology Acceptance Model (TAM) to investigate the key factors driving the intention to contribute to cash waqf digitally. The researcher analyzed data using Partial Least Squares Structural Equation Modeling (PLS-SEM).

The findings of this study indicate that all hypotheses related to the variables are supported, including both direct and indirect correlations, except for perceived religiosity. This study confirms that the decision of millennials to donate cash waqf online is influenced by various factors, including their attitudes, the environment they are in, their ability to control their behavior, their perception of the ease and usefulness of technology and the availability of suitable facilities. Knowledge of technology is also a decisive component. Nevertheless, this study yielded intriguing findings that the perceived level of religious devotion does not impact the millennials’ willingness to make online cash waqf donations.

This study’s findings offer valuable insights for waqf institutions, providing a better understanding of Muslim millennials’ characteristics and preferences regarding spending, donations and waqf activities. This understanding can be instrumental in enhancing innovative digital platforms for cash waqf in the digital economy era.

This study uniquely explores the determinants of digital cash waqf donations among Muslim Millennial Generation in Indonesia. Contributions include integrating the DTPB and the TAM for a comprehensive analysis. Cross-disciplinary perspectives from behavioral economics and digital marketing enrich the research. Comparative studies and potential longitudinal analysis enhance depth, providing nuanced insights into the dynamic factors shaping digital donation behavior among Muslim millennials.

The proposed hybridized framework provides a new performance optimization-based paradigm for analysing the failure behaviour of paneer unit (PU) in the dairy industry.

A novel fuzzy Jaya-based Lambda–Tau Optimization (JBLTO) approach-based mathematical modelling was developed for calculating various reliability indices of the considered unit. Failure mode and effect analysis (FMEA) was carried using qualitative information gathered from system's expert opinions. Fuzzy-complex proportional assessment (FCOPRAS) approach was integrated within FMEA to recognize the most critical failure causes associated with various subsystem/components.

The availability of the unit falls by 0.053% as the uncertainty level increases from ±15 to ±25% and further decreases to 0.323% as the uncertainty level increases from ±25 to ±60%. Failure causes, namely wearing in gears of gearbox (MST4), an impeller's cavitation and/or corrosion (CFP4), winding failure of electric motor (WS9), were recognized as the most critical failure causes with FCOPRAS final performance scores of 100, 100 and 100 and fuzzy combinative distance-based assessment (FCODAS) resultant assessment score of 0.5997, 1.1898 and 1.6135.

JBLTO approach-based reliability results were compared with traditional particle swarm optimization-based Lambda–Tau (PSOBLT) and traditional fuzzy Lambda–Tau (FLT) approaches for confirming the downward trend in the system's availability. The ranking results of qualitative analysis are compared with the implementation of FCODAS technique. Sensitivity analysis was executed to evaluate the robustness of the proposed hybridized framework.

The purpose of this chapter is to present the key issues and main aspects of financial management, which also constitute the main concerns of a prospective entrepreneur.

This chapter takes a perspective of the small business/prospective entrepreneur and analyses how the methods, tools and techniques of financial management can be helpful in operating the business venture. Literature review was conducted on main issues and aspects of financial management.

This chapter builds on extant bibliography to discuss the key issues and main methods of financial management. For any business, irrespective of size, to carry on its operations and achieve its objectives, financial resources are required, and such resources must be managed efficiently and effectively.

This study is explorative in nature because the discussion is mostly based on a literature review. It takes more entrepreneurial/practical than academic approach.

To contribute to the successful and sustainable operation of a tourism venture, this chapter outlines the key financial issues and presents in a practical way the main methods and techniques used when making operational and investment decisions.

This chapter attempts to equip a prospective entrepreneur with the background knowledge (main competencies), as well as the principal methods and techniques (skills) for managing the financial resources of a venture.

Talent management is conducted to maximize an organization's overall performance and efficiency which helps to serve as a competitive advantage. Human resource management is a concept which includes human-related activities, but talent management is a strategy which helps to get new talent, develop their skill sets and provide better employee engagement and experience to retain the top potential employees in an organization. Improvement in recruiting and retention of a workforce results from a well-executed talent acquisition approach. In the 21st century, employee retention has become a primary concern for the organizations specially with work from home and hybrid models.

The workforce for tomorrow is going to be very different from what it has been. Technology is transforming the way people work within organizations. The workplace is rapidly evolving in terms of people and processes and is going through a lot of technological changes. The terminologies such as automation, artificial intelligence, augmented reality and block chain technologies are slowly becoming part of the workplace and everyday activities of the organization.

The challenges are many and especially post-pandemic organizations are going through some major changes such as a mindset shift of employees to take up more remote working opportunities, building virtual teams, increase in the gig economy workers (contractual workers) and a diverse workforce which makes it even more challenging for the organization to manage and retain talent.

The Indian government’s launch of Digital India initiative is critical to achieving a sustainable future by leveraging digital capabilities to promote social justice, economic prosperity and environmental stewardship. There are a lot of factors affecting digital India’s transformation to achieve sustainable development goals. This study aims to identify, examine and develop an empirical model estimating the relationship among enablers affecting and enhancing digital India’s transformation toward sustainability.

Following a thorough review of the literature, 10 key enablers were identified and analyzed using the total interpretive structural model (TISM). This novel approach has been adopted to analyze the hierarchical linkage between identified Enablers. Further Matrice d’impacts croisés multiplication appliquée à un classement (MICMAC) analysis technique is used to evaluate the driving and dependence power among enablers.

Findings show that the government’s supportive policy is the strategic enabler with the highest driving power, positioned at the bottom of the model. The government must support digital empowerment initiatives to ensure all individuals have access to the information they require to make proper decisions regarding their lives. This study examines the literature to generalize the findings to focus on the motivator of digital India transformation to achieve sustainable development goals.

This study suggests that TISM and MICMAC-based hierarchical models help practitioners, managers and other stakeholders to focus more on strategic factors to enhance the performance aspects of digital transformation. Government, business and academic cooperation promotes a comprehensive approach to environmental sustainability by stimulating innovation and digital approach implementation.

In addition, it offers novel insights into the enablers, such as how the identified enablers interact with one another depending on the drive and dependency power to achieve the goals of digital India’s transformation to achieve sustainable development goals.

Sustainability issues have become crucial to mitigate urban heat islands (UHIs) and reduce the global warming effect. The climate change news is frequently heard lately due to the extreme weather to the extent that the increasing earth’s temperature often causes disaster and loss of property and life. New adaptation needs to new climate context and limits the on-going effects. One of the ways is adopting green roofs on buildings. Implementing sustainable practices such as green roofs will help mitigate this adverse effect in urban areas. Green roofs provide many benefits such as enhancing the aesthetical quality of the built environment, reduce UHIs, reduce energy consumption, improve storm-water attenuation, roof longevity, and reduce noise pollution. However, only a few buildings in Malaysia have considering green roofs as a main green feature element. There is barely number of buildings that have green roof design even though it offers benefits to the community and environment. This chapter has emphasised the types of green roof systems that are potentially suitable in Malaysia climate and obstacles associated with the green roof system. The study found the barriers to implementing green roofs in Malaysia, especially during the stage of building operation in maintaining the green roof system. The survey has been done, which revealed nine factors that hinder the green roof application. This study also highlights the challenges to overcome the barriers of implementing green roofs in Malaysia.

Bank customers’ perceptions of service quality and service image of Islamic banks may differ from those of conventional banks. The purpose of this paper is to examine the differing perceptions of customers of Islamic and conventional banking systems in an emerging market, which has rarely been addressed and adds to the body of knowledge on this topic. This study also re-examines the SERVQUAL model of customer banking services to measure their impact on customer satisfaction and loyalty.

The study uses responses from a randomly drawn sample of 229 customers from conventional banks and 225 customers from Islamic banks operating in Bangladesh using a structured questionnaire. SPSS and structural equation modeling techniques were employed as statistical tools for data analysis.

Overall, the examined service quality dimensions wield varying effects on client satisfaction mediated through the perceived image of banking services. Islamic bank customers’ perceptions of the level of reliability, responsiveness, security and reputation were significantly higher than those of conventional banks.

This study enhances our understanding of how Islamic banking practices differ from those of conventional banking in terms of service quality and image-related factors. More specifically, the findings of this research explain consumers’ perceived assessment of satisfaction and loyalty in a comparative research setting.

No prior studies have addressed the impact of the individual service quality dimensions on image factors in the context of conventional and Islamic banking in an emerging market, Bangladesh.