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This study aims to assess the relationship between environmental, social and governance (ESG) strategy and sustainable performance, in addition to exploring the mediating role of green innovation in this connection. Moreover, age, size and membership in a Protected Designation of Origin are incorporated as control variables to increase the precision of the relationships examined.

A conceptual model was created to meet the intended research objectives and then validated using partial least squares structural equation modeling with primary data obtained from a survey administered to 196 Spanish wineries, which took place between September 2022 and January 2023.

The study findings indicate that the implementation of an ESG strategy has a positive and significant relationship with the sustainable performance of wineries. In addition, green product and process innovation appear to partially mediate this relationship.

The sample size (196 wineries) limits the generalizability of the findings to the population under study, which suggests caution in their interpretation. In addition, the cross-sectional design of the study prevents from observing dynamic changes over time.

This research significantly advances the understanding of ESG strategy through a holistic view of its relationship with the sustainable performance of the wine industry. Indeed, it fills a critical gap in the academic literature, as ESG strategy has been scarcely explored in the wine industry setting, despite the specific environmental and social challenges faced by this sector. Furthermore, it pioneers the investigation of green innovation as a mediating factor in the relationship between ESG strategy and sustainable winery performance, providing new findings that can shape strategic management practices in the wine sector.

The present study seeks to assess the effect of Green Human Resource Management (GHRM) on the Sustainable Performance (SP) of wineries as well as to explore the mediating role of Green Innovation (GI) in this respect. In addition, age, size and Protected Designation of Origin (PDO) membership are incorporated as control variables to increase the precision of the cause-effect relationships examined.

A conceptual model was created in order to fulfill the targeted research goals and then validated through PLS-SEM with primary data obtained from a survey administered to 196 Spanish wineries, taking place between September 2022 and January 2023.

The study findings indicate that GHRM has a positive and significant impact on the SP of wineries. In addition, GI appears to partially mediate this relationship.

This study is justified by various grounds for its originality. First, there is a lack of prior research examining the impact of GHRM practices in the wine industry, making this study a unique opportunity to explore and leverage existing knowledge in the fields of environmental management and human resources in order to generate new insights on the topic. Second, the academic literature analyzing this particular construct is scarce, underscoring the aim of this research to contribute to the accumulation of relevant knowledge in this area. Third, GHRM serves to elucidate the mechanisms through which valuable personnel can be attracted and retained in wineries within the post-COVID context.

This research aims to explore the influence of the wine tourism development on the sustainable competitive advantage of Spanish wineries as well as the role of employee well-being and organizational commitment on this main relationship.

This research formulates a theoretical model and then examines it through structural equation modeling. The analysis is based on data collected from 196 wineries in Spain, compiled during the period from September 2022 to January 2023.

The results of this study show a positive and significant effect between the wine tourism development and the sustainable competitive advantage of wineries in Spain as well as the mediating role of employee well-being and organizational commitment in this main connection.

Based on the study’s findings, winery managers are advised to develop wine tourism strategies that include guided tours emphasizing sustainability, curated food and wine experiences, cultural activities and specialized employee training programs to improve service quality, strengthen organizational commitment, and eventually achieve a sustainable competitive advantage.

The distinctiveness of this research stems from various key aspects: first, it enhances insight into the benefits linked to the wine tourism research field; second, this is the inaugural study to explore wine tourism development as a driving force for sustainable competitive advantage within Spanish wineries and; third, prior studies have not concurrently examined the functions of employee well-being and organizational commitment in mediating the connection between wine tourism development and the wineries’ sustainable competitive advantage.

This research focuses on analyzing the impact of digital transformation (DT) on the green innovation performance of Spanish wineries, as well as the mediating effect of green knowledge sharing (GKS) on this main relationship, as well as the moderating role of top management environmental awareness (TMEA) on the GKS-green innovation performance linkage. In addition, age, size and protected designation of origin (PDO) membership are used to increase the precision of the cause–effect relationships examined.

The study proposes a conceptual model based on previous studies, which is tested using partial least squares structural equation modeling, with data collected from 196 Spanish wineries between September 2022 and January 2023.

The results of the research reveal the existence of a positive and significant relationship between the development of DT and green innovation performance of Spanish wineries, as well as the partial mediation of GKS in this link and a positive moderation of TMEA in the GKS-green innovation performance bond.

Winery executives should prioritize aligning DT with TMEA to drive green innovation performance. Additionally, it is recommended that they actively promote GKS within their wineries to enhance sustainability performance and strengthen their competitive positioning in an eco-conscious market.

The originality of the study derives from its pioneering character, as the research enters unexplored terrain by investigating the role of the GKS as a mediator in the relationship between DT and green innovation performance, as no previous research has ventured in this direction.

This research focuses on analyzing the impact of Green Supply Chain Management (GSCM) on the Sustainable Performance (SP) of Spanish wineries, as well as the mediating effect of Green Ambidexterity Innovation (GAI) and the moderating role of Top Management Environmental Awareness (TMEA) on the main relationship posited (GSCM-SP). In addition, age, size and membership in a Protected Designation of Origin (PDO) were used to increase the precision of the cause-effect relationships examined.

The study proposes a conceptual model based on previous studies, which is tested using structural equations (PLS-SEM) with data collected from 196 Spanish wineries between September 2022 and January 2023.

The results of the research reveal the existence of a positive and significant relationship between the development of GSCM and SP of Spanish wineries, as well as the partial mediation of GAI and the positive moderation of TMEA in this linkage.

The novelty of this study lies in its exploratory approach, as it ventures into new research territory by examining the mediating effect of GAI and the moderating influence of TMEA on the relationship between GSCM and SP, being, to the authors' knowledge, the first research to investigate these specific dynamics.

This study aims to focus on analysing the impact of green human resource management (GHRM) on the green performance (GP) of Spanish wineries, as well as the mediating effect of employee well-being (EW) on this linkage. In addition, age, size and membership in a protected designation of origin are introduced as control variables to increase the precision of the cause-effect relationships examined.

The study proposes a conceptual model based on previous studies, which is tested using structural equations partial least squares structural equation modelling with data collected from 196 Spanish wineries between September 2022 and January 2023.

The findings of the research reveal the existence of a positive and significant relationship between the GHRM development and the GP of Spanish wineries, as well as the partial mediation of EW in this association.

The uniqueness and significance of this study can be attributed to several crucial factors. First, it enhances the understanding and knowledge regarding the advantages associated with GHRM development. Second, no prior research has conducted a comprehensive study on GHRM as a catalyst for GP within the context of Spanish wineries. Third, to the best of the authors’ knowledge, no previous study has analyzed the mediating role of EW as a mediator in the relationship between GHRM and GP of wineries.

This research aims to analyze the impact of the green knowledge sharing (GKS) on the sustainable performance (SP) of Spanish wineries, as well as the antecedent role of the top management environmental awareness (TMEA) and environmental proactivity (EP) on the said variables. In addition, the variables age, size and membership in a protected designation of origin are included to increase the accuracy of the cause–effect relationships examined.

To achieve the research objective pursued, this study proposes a conceptual model based on previous studies, which is tested using structural equations with data collected from 196 Spanish wineries between September 2022 and January 2023.

The research results reveal the existence of a positive and significant relationship between the development of GKS and SP in Spanish wineries, as well as the partial mediation of GKS in the TMEA–SP and EP–SP linkages.

The originality of this study derives from its pioneering nature, as the research enters unexplored terrain by investigating the role of TMAE and EP as antecedent variables of GKS and SP, there being no previous research, to the best of the authors’ knowledge, that has ventured in this direction.

The present research aims to analyze the influence of Green Supply Chain Management (GSCM) on the Sustainable Performance (SP) of Spanish wineries, examining the intermediary roles of Circular Economy Capability (CEC) and Green Ambidexterity Innovation (GAI) within this primary relationship. In particular, the study seeks to answer the following Research Questions (RQs): (RQ1), does GSCM exert a positive impact on wineries’ SP? (RQ2), does CEC play a mediating role in the interconnection between GSCM and wineries’ SP? And (RQ3), does GAI function as a mediator in the interplay between GSCM and wineries’ SP?

The research utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the hypothesized theoretical model using primary data collected from 196 Spanish wineries from September 2022 to January 2023.

The results reveal a positive relationship between GSCM and SP in Spanish wineries, as well as the existence of positive partial mediations of CEC and GAI in this main linkage, which allows an affirmative answer to the three RQs formulated.

Distinguished by its innovative exploration, this research marks a pioneering effort in the uncharted field of scrutinizing CEC and GAI as mediating factors in the GSCM-SP nexus, thereby enriching the existing body of knowledge and opening new avenues for future academic research on sustainability in the wine industry.

This study investigates the influence of Knowledge Management (KM) on the Economic Performance (EP) of wineries in Spain and examines the intermediary role of Open Innovation (OI) in this relationship, also considering the effects of the age of the winery, its size and its affiliation to a Protected Designation of Origin (PDO) as control variables to refine the causality analysis.

A theoretical framework derived from existing literature underpins this study, which employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data gathered from 196 wineries across Spain during the period from September 2022 to January 2023.

The analysis demonstrates a positive correlation between the implementation of KM practices and the EP of the wineries studied. Additionally, it identifies OI as a partial mediator in the relationship between KM and EP.

This research contributes to the academic discourse by outlining the benefits of KM, particularly in the Spanish wine sector, given that, to the authors' knowledge, there are no previous studies that have examined the catalytic effect of KM on OI and EP in this context, which supports the generation of new academic knowledge.

This research focuses on analyzing the impact of Green Intellectual Capital (GIC) on the Environmental Performance (EP) of Spanish wineries, as well as the mediating effect of Green Ambidexterity Innovation (GAI) on the main relationship posed (GIC–EP), and the moderating effect of Top Management Environmental Awareness (TMEA) on the GAI–EP link. In addition, age, size and size and membership in a Protected Designation of Origin (PDO) to increase the accuracy of the cause–effect relationships examined.

The study proposes a conceptual model based on previous studies, which is tested using structural equations (PLS-SEM) with data collected from 196 Spanish wineries between September 2022 and January 2023.

The results of the research reveal the existence of a positive and significant relationship between the development of GIC and EP of Spanish wineries, as well as the partial mediation of GAI in this link and the positive moderation of TMEA in the GAI–EP relationship.

The originality of the study is explained by several factors. First, the study pioneered the exploration of TMEA as a moderator of the relationship between GAI and EP, allowing such analysis to improve understanding of the dynamic interaction between innovation and environmental management. Second, to the best of the authors' knowledge, there are no preceding studies that have previously proposed the theoretical model presented in this research, thus providing new scientific knowledge on the intellectual capital field. Third, the contextualization of the study in the wine sector, traditionally perceived as little knowledge-intensive, contributes significantly to the existing body of scientific knowledge on the environmental management of wineries, given that it allows the identification of the catalysing variables of EP in the Spanish wine context.