Search results

The case pertains to entrepreneurship and the struggles of microentrepreneurs in raising adequate funds. It highlights the insufficiencies in implementation of government’s financing schemes for microenterprises. The case also throws light on the difficulties faced by microentrepreneurs in raising capital through banks and more so if the entrepreneur happens to be a woman. This case revolves around a young woman microentrepreneur, from a humble background, who is determined to expand her orthopaedic-support manufacturing unit. It brings out the enormous difficulties faced by her in obtaining an adequate financing through banks despite many laid out government policies to provide relief and stability to microenterprises. The ardent pursuit and the innovatively designed marketing strategy helped the entrepreneur achieve a reasonable success, in spite of the lack of capital. Her revenue for the financial year 2014–2015 rose to Rs. 9 lakhs/per annum. Her projected revenue for 2015–2016 was Rs. 24 lakhs. The ambitious target seemed difficult if additional funds were not forthcoming. With no help from the banks, the entrepreneur was in a dilemma where to raise the funds from. Her long-term plans for growth would be badly affected.

The purpose of this paper is to present study of thermal creep stresses and strain rates in a circular disc with shaft having variable density by using Seth’s transition theory.

Seth’s transition theory is applied to the problem of thermal creep transition stresses and strain rates in a thin rotating disc with shaft having variable density by finite deformation. Neither the yield criterion nor the associated flow rule is assumed here. The results obtained here are applicable to compressible materials. If the additional condition of incompressibility is imposed, then the expression for stresses corresponds to those arising from Tresca yield condition.

Thermal effect increased value of radial stress at the internal surface of the rotating disc made of incompressible material as compared to tangential stress and this value of radial stress further much increases with the increase in angular speed as compared to without thermal effect. Strain rates have maximum values at the internal surface for compressible material.

The model proposed in this paper is used in mechanical and electronic devices. They have extensive practical engineering application such as in steam and gas turbines, turbo generators, flywheel of internal combustion engines, turbojet engines, reciprocating engines, centrifugal compressors and brake disks.

This study aims to use the framework of customer dominant logic to explore the mediating role of service co-creation on the relationships between customer involvement and perceived service performance and between customer involvement and word-of-mouth (WOM). It also investigates the moderating role of customer relational-motivational orientation on the relationship between customer involvement and service co-creation.

A questionnaire survey was conducted to collect responses from 289 Hong Kong's customers in different service settings. Structural equation modeling was used to test the proposed research model.

The results of structural equation modeling showed that the freedom of co-creation and the degree of collaboration fully mediated the effect of customer involvement on perceived service performance and WOM. Additionally, relational-motivational orientation moderated the relationships between customer involvement and the freedom of co-creation and between customer involvement and the degree of collaboration.

This research provides implications to managers on how to facilitate an environment that stimulates customer co-creation. Customer-contact employees must be trained with the necessary interpersonal skills to serve customers with different levels of relational-motivational orientation.

The study is one of the first to identify customer involvement as a key antecedent of service co-creation attributes and the moderating role of relational-motivational orientation on the relationships between customer involvement and service co-creation attributes.