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The purpose of this research was to test the influence of consumer knowledge management on attitudinal and behavioral loyalty through service quality and psychological involvement.

The participants (N = 396) were recruited through a convenience sampling technique from non-profit sport clubs in Iran. Data were analyzed with the Structural Equation Modeling using Mplus 7.4.

The results revealed that the effects of service quality on psychological involvement were dependent on consumer knowledge management. Furthermore, there were the mediating effects of service quality and psychological involvement in the relationships between the consumer knowledge management and loyalty.

The research findings provide valuable insights for non-profit sport club managers seeking to better attract and retain their consumers by demonstrating the importance of investing in consumer knowledge management initiatives. Managers should thus integrate knowledge orientation into their marketing and relationship management strategies and apply the strategy into consumer knowledge within club services.

This study empirically highlights the important role of knowledge from, for and about the consumer on perceived service quality and loyalty building among the non-profit consumer base.

The results from this study extend previous research by empirically testing the involvement based Psychological Continuum Model (PCM) segmentation procedure on sports spectators. To date, the procedure has only been verified using sports participants, although the PCM was developed with a broader range of sports consumers in mind. The validity of the procedure is confirmed using two online surveys, which gather data from spectators at both the league (n=761) and team (n=623) level. A three-step segmentation procedure then places respondents into the PCM stages - awareness, attraction, attachment and allegiance. ANOVA tests indicate that the four groups significantly differ from one another on attitudinal and behavioural measures for both league and team spectators. Findings suggest that the PCM is an appropriate framework to investigate fan development at both league and team levels. Thus sports marketers are provided with a research segmentation tool capable of helping them to better understand their heterogeneous consumer bases and thus guide marketing decisions.

This article calls for educational leaders to reexamine Equity, Diversity, and Inclusion (EDI) frameworks through decolonial leadership lens, during and post-COVID-19. “Based on our individual journeys, our collective voice is grounded on a bond that spans the decades …Our voice here is the enactment of our decision to listen to the oral traditions and connection to spirit of our ancestors…as mentors and collaborators in this work…[t]he validity of their voices…is unquestionable” (Sullivan TwoTrees and Pinto, p. 197). In this article, I intentionally center Mother Africa/Earth and incorporate indigenized expressions from narratives, dialogues, and interviews from assorted studies and sources. In the article Rekindling the Sacred: Toward A Decolonizing Pedagogy in Higher Education, Shahjahan et al. (2009) use a “tapestry of dialogical insights into… theorizing of how spirituality may be incorporated into teaching in higher education” (p. 1). So, with respect to K-12 education, anchoring decolonizing educational leadership to Mother Africa and practices and attitudes which support students who are behaviorally racialized and marginalized in our schools is integral. All through the chapter, I interweave my story with the narratives and dialogues of other voices to make the case for decolonization leadership approaches in our schools. Joining my voice are voices taken from a previous study focused on Special Education Workers who foster relationship and work directly with Students Labeled as Behavioral (will be defined later in this chapter) (Mitchell, 2020). In section one I locate myself in relationship to Mother Africa which informs this anthology chapter. Section two focuses on defining colonization and the theoretical framework and themes discussed in the anthology chapter. Section three examines the role educational leaders may play in creating school spaces for socially just relationship building, nimble student and teacher dissent, and opportunities for personal and community transformation. Section four provides a contextual analysis of educational leadership's response to the COVID-19 pandemic, namely how they impacted schools, classrooms, students, and teachers. Lastly, Section five introduces “ROCK”, a forward-looking conceptualization of a decolonizing leadership practice aimed at reclaiming one's indigeneity through nurturing connections to Mother Africa.

This chapter presents an investigation of the sex abuse scandal within the Catholic Church through the lens of stigmatization for the purpose of elaborating the theory, making it more widely applicable across multiples levels of analysis. Much like individuals, organizations must engage in information management in order to conceal discrediting information that would blemish their reputation. Given the number of people who comprise an organization, such secrecy relies on teamwork in order to contain damaging information. Based on an analysis of investigative journalist accounts of the scandal between 1985 and 2014, I present a typology representing the system of organizational secrecy developed by the Catholic Church. While organizations like the church have more structural resources at their disposal to ensure information control is maintained, their size and the varying levels of commitment to secrecy on the part of individual members of the team ultimately work against them.

Purpose – The negotiated order branch of symbolic interaction used to examine the process by which welfare regulations were dramatically changed in which the forty-year old AFDC (Aid to Families with Dependent Children) was abandoned, and a new W-2 (Welfare Works) welfare reform effort was developed and socially negotiated with the Federal government and in the State of Wisconsin. We probe interactions within the mesodomain of four levels of actors: the Federal government; State-level government in both the executive and legislative branches; county-level government; and public and private welfare service delivery agencies.

Method – Qualitative, naturalistic, ten-year field study entailing interviews and archival analyses.

Findings – The reform effort involved the mutual constitution of the W-2 social structure and the social interactions that surrounded it through such strategies as negotiation, conflict, manipulation, coercion, exchange, bargaining, collusion, power brokering, and rhetoric, which were all circumscribed by and interpenetrated with the predecessor AFDC rule system. In turn, the welfare budget was reduced from $652m to $257m. We observed that the macro structure of welfare shaped the micro social actions of a variety of actors, and that micro social action by institutional entrepreneurs reconstituted structure of welfare policy in what proved to be a moving matrix.

Research implications – Implications were directed at extending and refining the negotiated order perspective.

Social implications – Given that the number of welfare recipients was reduced from 300,000 to 10,000, their fate in a weak economy was explored.

Originality – Chapter extends symbolic interaction concepts to examine a contested social domain.

This study aims to identify how restaurants can effectively initiate communication via social media to promote ethical dining behaviors. This research investigates the psychological mechanism of how the matching effect of color and a sustainability activity influence customer attitude toward a restaurant and the role of perceived credibility and green image.

Two experimental studies were conducted. Study 1 used a 2 food source (non-sustainable vs sustainable) × 2 color consistency (inconsistent vs consistent) factorial design (n = 231). Study 2 used a 2 food origin (world-famous vs locally renowned) × 2 color consistency (inconsistent vs consistent) factorial design (n = 220).

The results indicate that the matching effect from the marketing effect of sustainability significantly promotes customer attitudes and visit intentions when background color is consistent. An unexpected matching effect was found between a non-sustainable restaurant using world-famous food with its associated color. This research demonstrates a moderation effect of credibility and a mediation effect of green image to explain the ethical decision-making process for customers.

The findings provide suggestions for restaurant marketers to effectively advertise sustainability initiatives and practices using color as a marketing tool via social media.

This research is one of the earliest studies to investigate the effect of color consistency with primary information to demonstrate how consumers respond to restaurant sustainability in social media messages using local food.

The purpose of this study is to shed light on the determinants of TikTok cyberaddiction during the COVID-19 pandemic, as well as the resulting attitudinal and intentional reactions of users.

An online survey of 305 young TikTok users was conducted to test the research hypotheses. Data was analyzed through a partial least sqaures approach.

The results highlight the mediating role of cyberaddiction to TikTok in the relationship between psychological disorders (anxiety and loneliness) and attitude toward TikTok. Indeed, it was found that anxiety and loneliness contribute to TikTok cyberaddiction. The latter would have a positive effect on attitude toward TikTok, which decreases in the presence of fear of missing out (FOMO). It was also proven that attitude toward TikTok has a positive impact on attitude toward the brands promoted on this platform, resulting in an increase in purchasing intentions.

This study was conducted during the COVID-19 pandemic. It is therefore interesting to replicate it to see if the research model can be still validated in the absence of an emergency situation. Testing the model on a larger target, including older TikTok users, could also lead to interesting findings.

Knowledge of the psychological factors behind cyberaddiction should not be seen as an opportunity to take advantage from addicted shoppers’ vulnerability. Managers should rather limit communication campaigns on TikTok during crisis periods, undertake retargeting actions by sparing vulnerable TikTok users and avoid stimulating anxiety and loneliness which can lead to cyberaddiction and compulsive purchases.

This study sheds light on the central role of cyberaddiction to TikTok in the relationship between psychological disorders and users’ reactions, during a pandemic. It focused on the moderating role of FOMO on the relationship between determinants of cyberaddiction and attitude toward TikTok. Escape theory and attachment theory were used and adapted to the context of social media.

El propósito de este estudio es arrojar luz sobre los determinantes de la ciberadicción a TikTok durante la pandemia de Covid-19, así como las reacciones actitudinales e intencionales resultantes de los usuarios.

Se realizó una encuesta en línea a 305 jóvenes usuarios de TikTok para probar las hipótesis de investigación. Los datos fueron analizados a través de un enfoque PLS.

Los resultados destacan el papel mediador de la ciberadicción a TikTok en la relación entre trastornos psicológicos (ansiedad y soledad) y la actitud hacia TikTok. De hecho, se encontró que la ansiedad y la soledad contribuyen a la ciberadicción a TikTok. Esta última tendría un efecto positivo en la actitud hacia TikTok, que disminuye en presencia del miedo a perderse algo (FOMO, por sus siglas en inglés). También se demostró que la actitud hacia TikTok tiene un impacto positivo en la actitud hacia las marcas promocionadas en esta plataforma, lo que resulta en un aumento en las intenciones de compra.

Este estudio arroja luz sobre el papel central de la ciberadicción a TikTok en la relación entre trastornos psicológicos y reacciones de los usuarios, durante una pandemia. Se centró en el papel moderador del FOMO en la relación entre determinantes de la ciberadicción y la actitud hacia TikTok. Se utilizaron y adaptaron la Teoría del Escape y la Teoría del Apego al contexto de las redes sociales.

Este estudio se llevó a cabo durante la pandemia de Covid-19. Por lo tanto, sería interesante replicarlo para ver si el modelo de investigación aún puede ser validado en ausencia de una situación de emergencia. Probar el modelo en un público objetivo más amplio, que incluya a usuarios mayores de TikTok, también podría conducir a hallazgos interesantes.

El conocimiento de los factores psicológicos detrás de la ciberadicción no debe verse como una oportunidad para aprovechar la vulnerabilidad de los compradores adictos. Los gerentes deberían más bien limitar las campañas de comunicación en TikTok durante los períodos de crisis, emprender acciones de retargeting evitando a los usuarios vulnerables de TikTok y evitar estimular la ansiedad y la soledad que pueden llevar a la ciberadicción y a compras compulsivas.

本研究旨在探索COVID-19大流行期间TikTok网络成瘾的决定因素, 以及用户的态度和意图反馈。

为了验证研究假设, 本研究对305位年轻的TikTok用户进行了在线调查, 并使用PLS方法对数据进行了分析。

研究结果凸显了在COVID-19大流行期间, TikTok网络成瘾与心理障碍（焦虑和孤独）之间的中介作用。实际上, 研究发现焦虑和孤独可能会促成TikTok网络成瘾的发展。而TikTok网络成瘾则可能在一定程度上改善对TikTok的态度, 减轻错失恐惧。研究还表明, 对TikTok的态度对该平台推广的品牌态度产生积极影响, 进而增加了购买意图。

这项研究详细探讨了COVID-19大流行期间TikTok网络成瘾的核心作用, 特别关注了心理障碍与用户反应之间的关系。重点分析了逃避理论和依恋理论在社交媒体环境下的应用, 并对错失恐惧在网络成瘾和对TikTok态度之间的调节作用进行了调查和分析。

这项研究是在COVID-19大流行期间进行的, 因此复制它以验证研究模型在紧急情况缺失的情况下是否仍然有效是很有趣的。将这个模型应用于更广泛的对象, 包括年长的TikTok用户, 可能会带来一些有趣的发现。

了解网络成瘾背后的心理因素是非常重要的, 但不应被视为利用沉迷购物者的脆弱性的机会。在危机期间, 管理者应该限制在TikTok上的传播活动, 以避免刺激焦虑和孤独, 保护那些脆弱的TikTok用户, 防止他们沉迷于平台并进行强迫性购物。

In the past two decades, there has been an increase in the use of narrative in research and teacher education. Telling, writing, and interrogating personal stories can lead preservice and in-service teachers to better understandings of their contexts, and, in turn, lead them to further negotiate their teaching beliefs and develop their pedagogical approaches. This chapter outlines a narrative approach in teacher education in Singapore. A brief description is given of how a teacher education course was revamped to include and embed a narrative way of knowing in its weekly tutorials and in one of its assignments. Extracts from the students’ narratives and their responses are used to illustrate how the students explored and expanded their understandings of themselves as teachers.

To provide a general understanding of grocery consumers' retail format choice in the US marketplace.

A random sample of US grocery consumers (N=454) was surveyed using a self‐administered questionnaire. Descriptive and inferential statistical techniques (regression, ANOVA) were used to evaluate the data.

Identifies demographic groups who frequent specific formats (specialty grocers, traditional supermarkets, supercenters, warehouse clubs, internet grocers) and examines store attributes (e.g. price competitiveness, product selection, and atmosphere) as drivers of format choice.

The results included in this research were gathered and reported on an individual format basis. In order to capture consumer choices across a range of grocery retail formats, forcing respondents to compare formats was not initiated. In addition, data pertaining to whether consumers had access to each and every type of format in the study were not collected. Examination of how dimensions of consumer access limit or expand retail patronage behavior could also be highly beneficial to grocery retailers.

This research provides grocery retailers that operate within the USA specific knowledge of the attributes that consumers consider to be most important when making format choices (e.g. cleanliness, price competitiveness, product assortment, courtesy of personnel), and identifies the demographic characteristics of these consumers. The results suggest marketing strategy implications for grocery retailers that operate in the US market. As competition in the sector continues to evolve and consumer demographics change within the US market, understanding the consumer‐format choice linkage will be critical to retailer performance in the industry.

This exploratory study uses demographics and store attributes as a framework for profiling consumers by their ultimate retail format choice. The paper is unique because there are few similar empirical studies focused on the US grocery sector.