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1 – 4 of 4The purpose of this paper was to examine the intention to adopt mobile banking services among Generation Y consumers using the unified theory of acceptance and use of technology…
Abstract
Purpose
The purpose of this paper was to examine the intention to adopt mobile banking services among Generation Y consumers using the unified theory of acceptance and use of technology Unified Theory of Acceptance and Use of Technology (UTAUT) model.
Design/methodology/approach
The paper investigated responses from a particular sub-group of Generation Y consumers that is college or university students. The final sample collected was 347 cases, representing a response rate of 90.4 per cent. Two sets of analyses were performed: multiple regression analyses testing the extended UTAUT model and a mediated regression analysis testing the intervening effect of performance expectancy (PE) on the relationship between effort expectancy (EE) and behavioural intention.
Findings
Multiple regression analysis revealed PE as the strongest predictor, followed by EE, perceived risk and social influence. The prediction model explained 68.3 per cent of the variance in intention to adopt mobile banking. Mediation analysis supported a partial mediation effect of PE on the relationship between EE and intention to adopt mobile banking.
Research limitations/implications
This study examined respondents’ intention to adopt mobile banking instead of their actual behaviour. Understanding behavioural intention is essential, but it may not accurately represent actual behaviour. In addition, results from this study may not be generalisable to the whole population of Generation Y college or university students due to selection bias and a lack of information concerning the sampling frame.
Practical implications
This research identifies the factors that affect the intention to adopt mobile banking among the Generation Y college or university students. Bank operators can use the findings to improve their marketing strategies and services offered to make them more attractive and competitive to students to speed up the mobile banking adoption rate.
Originality/value
This study is one of the few local studies that introduce a practical model of extended UTAUT by including perceived risk to understand the mobile banking adoption intention among millennial generation.
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Jasmine Leby Lau, Ahmad Hariza Hashim, Asnarulkhadi Abu Samah and Azizah Salim Syed Salim
The purpose of this paper is to examine the dimensionality of the environmental concern scale (NEP) and to understand the environmental worldviews of Malaysian project managers.
Abstract
Purpose
The purpose of this paper is to examine the dimensionality of the environmental concern scale (NEP) and to understand the environmental worldviews of Malaysian project managers.
Design/methodology/approach
A cross-sectional survey was conducted among developer organisations registered with Real Estate and Housing Developers’ Association Malaysia in Klang Valley. Response was obtained from project managers and the final sample collected was 87 cases, representing a response rate of 24.5 per cent. Principal component analysis with varimax rotation was conducted to investigate the underlying structure of the NEP items while frequency distribution for the data set was used to gauge the environmental worldviews of the respondents. In addition, face-to-face interviews were carried out to gather more information to complements the findings of quantitative analyses.
Findings
Five factors were extracted but due to heavy cross-loadings, two items from the original scale were dropped, reducing it to be a 13-item scale. The four factors retained explained 61.6 per cent of the variance and were duly named Human over nature, ecocrisis, rights of nature and limits of growth. High scores on both pro-NEP and pro-dominant social paradigm items revealed the co-existence of both ecological and utilitarian view of the environment among project managers. Similar outcome was obtained from interviews with project managers where they indicated efforts in finding compatibility between protecting the environment and exploiting natural resources for development.
Research limitations/implications
The sample was restricted to housing developers in Klang Valley, thus the findings cannot be generalised to all developer organisations or other construction occupational groups.
Practical implications
This research supported the multidimensionality claim of the environmental scale (NEP) where four distinctive dimensions were identified. The usage of individual subscales in understanding environmental beliefs may reveal interesting patterns in that each dimension could have positive and negative connotations on human behaviours. In addition, the co-existence of both an ecological and a utilitarian view of the environment revealed that these worldviews align well with sustainable development principles.
Originality/value
This study is one of the few local studies that attempt to understand the environmental worldviews of project managers.
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Jasmine Leby Lau and Ahmad Hariza Hashim
The purpose of this paper is to extend the theory of planned behaviour (TPB) by incorporating environmental concern (EC) and its dimensions to explain developer’s intention to…
Abstract
Purpose
The purpose of this paper is to extend the theory of planned behaviour (TPB) by incorporating environmental concern (EC) and its dimensions to explain developer’s intention to adopt green concepts in their future housing projects. The objectives were to investigate the relationship among the proposed constructs as well as to examine the mediating role of attitude, subjective norm and perceived behavioural control (PBC) on the relationship between EC and its dimensions and intention to adopt green concepts.
Design/methodology/approach
A survey was conducted among developer organisations in Klang Valley and the key target respondents were project managers. This study devoted priority to quantitative approach with complementary qualitative data to elaborate on the statistical results. In total, 87 usable questionnaires were returned, representing a response rate of 24.5 per cent. In addition, face-to-face interviews were carried out to gather information to complement quantitative findings.
Findings
Mediation results suggested PBC to be a significant mediator for the relationship between EC, human over nature and eco-crisis and behavioural intention. In the model between eco-crisis facet and behavioural intention, apart from PBC, attitude was found to be another significant mediator of the relationship. Interview with informants revealed that most believed human activities are causing detrimental harm to the environment. With this concern, they are confident about their organisations’ ability to deliver more green projects in the future.
Originality/value
The use of specific dimension of EC and the integration of EC and its dimensions within the TPB has provided new insights to expedite the transition to sustainable construction.
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Han Xi Chong, Ahmad Hariza Hashim, Syuhaily Osman, Jasmine Leby Lau and Eugene Cheng-Xi Aw
The purpose of this paper is to identify the continuance usage of livestreaming commerce. The proposed antecedents of livestreaming commerce continuance usage are social presence…
Abstract
Purpose
The purpose of this paper is to identify the continuance usage of livestreaming commerce. The proposed antecedents of livestreaming commerce continuance usage are social presence, perceived crowdedness, need for arousal, susceptibility to informational influence, and perceived value, whilst trust in broadcasters is treated as the moderating factor.
Design/methodology/approach
A survey was conducted using a questionnaire designed specifically for this purpose, which was completed by 388 Malaysian consumers aged 26–40 years who have prior experience with livestreaming commerce. The authors tested the framework using the partial least squares structural equation modelling (PLS-SEM) technique and complementary by performing artificial neural network (ANN) analysis.
Findings
The results indicate several significant relationships, whereby social presence, perceived crowdedness, susceptibility to informational influence, and trust in broadcasters significantly influence perceived value, whereas perceived value significantly influences continuance intention. In addition, trust in broadcasters moderates the relationship between perceived value and continuance intention.
Originality/value
The current study adds significantly to the body of knowledge about livestreaming by examining the direct determinants of perceived value and thus delineating how perceived value influences continuance intention. The findings yielded also illustrate the role of trust in broadcaster as the moderator of the link between perceived value and continuance intention.
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