Yeunjae Lee and Jarim Kim
This study aimed to examine how senior leadership influences corporate communication and employees' attitudinal and behavioral outcomes. Using two-way symmetrical communication…
Abstract
Purpose
This study aimed to examine how senior leadership influences corporate communication and employees' attitudinal and behavioral outcomes. Using two-way symmetrical communication model in public relations and leadership theory, it investigated the effects of CEOs' task- and relationship-oriented leadership on symmetrical internal communication, employees' organizational commitment and communicative behaviors.
Design/methodology/approach
An online survey was conducted with 417 full-time employees working in various industries in the United States.
Findings
The results showed that CEOs' relationship-oriented leadership significantly influenced symmetrical internal communication, which, in turn, increased affective commitment and employees' scouting behavior. CEOs' task-oriented communication had no significant effect on symmetrical communication.
Originality/value
This study advances theoretical understanding of two-way symmetrical communication in relation to senior leadership and provides practical insights for corporate leaders and public relations practitioners regarding how to improve employee outcomes through CEOs' strategic leadership and internal communication practices.
Details
Keywords
This study aimed to examine the relationships between different uses of Internet modes and political participation, focusing on political information behaviors, including…
Abstract
Purpose
This study aimed to examine the relationships between different uses of Internet modes and political participation, focusing on political information behaviors, including political information seeking and forwarding.
Design/methodology/approach
This study used secondary data from the 2016 Korea Media Panel Survey conducted with 8,439 Korean adults.
Findings
The results indicated that political participation is generally associated with the use of online news forums, online communities, online services and online information production, but not with the use of social networking sites (SNSs). Additional analyses revealed that the use of different Internet modes has an indirect effect on voting intention through political information seeking. The analysis also showed that a number of sociodemographic characteristics influence political participation.
Originality/value
As one of the first studies to focus on active information behaviors in examining the influence of Internet use, this study enhances the understanding of how human behaviors are shaped by digital technology. By providing guidelines for the use of different modes of the Internet, the findings of this study also have practical implications for efforts to encourage political participation.