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Publication date: 1 January 2006

Complaint Management: The Heart of CRM

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1078

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Journal of Consumer Marketing, vol. 23 no. 1

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 19 April 2011

Brand Avatar: Translating Virtual World Branding into Real World Success

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696

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Journal of Product & Brand Management, vol. 20 no. 2

Type: Research Article

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ISSN: 1061-0421

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Article

Publication date: 1 April 2003

Defining Markets, Defining Moments: America’s 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

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1307

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Journal of Consumer Marketing, vol. 20 no. 2

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 1 June 2005

Fundamentals of Customer‐Focused Management

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636

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Journal of Consumer Marketing, vol. 22 no. 4

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 1 February 2002

Customer Winback: How to Recapture Lost Customers and Keep Them Loyal

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757

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Journal of Consumer Marketing, vol. 19 no. 1

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 1 February 2006

Dealing with the Customer from Hell

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383

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Journal of Consumer Marketing, vol. 23 no. 2

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 1 September 2002

The Customer Revolution: How to Thrive When Customers Are in Control

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387

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Journal of Consumer Marketing, vol. 19 no. 5

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 30 October 2009

Why She Buys

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312

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Journal of Consumer Marketing, vol. 26 no. 7

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 1 August 1999

The Customer Loyalty Pyramid

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2132

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Journal of Consumer Marketing, vol. 16 no. 4

Type: Research Article

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ISSN: 0736-3761

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Article

Publication date: 1 March 2004

Shopping for Identity

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481

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Journal of Consumer Marketing, vol. 21 no. 2

Type: Research Article

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ISSN: 0736-3761

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