Jane Thompson, Janet McGivern, Dina Lewis and Gabi Diercks‐O’Brien
Drawing on the authors’ experiences at the University of Lincolnshire and Humberside (ULH), this autobiographical narrative explores the development of distance learning…
Abstract
Drawing on the authors’ experiences at the University of Lincolnshire and Humberside (ULH), this autobiographical narrative explores the development of distance learning strategies for management and business studies students. The authors discuss their own particular experiences and their role in pursuing innovations. Having considered the pedagogical issues involved in working with students at a distance, the paper goes on to discuss innovations to facilitate learning at ULH. This includes the design of text‐based materials for distance learning, increasing access via work‐based learning, and the university’s involvement in both the Teaching and Learning Technology Programme, (TLTP) and the Extended Learning Environment Network (ELEN) projects. Early evaluations of these projects identify a tension between the apparently boundless technological possibilities and students’ need for the “human” dimension in learning. Developing high quality H(E)‐education may depend in some part upon managing that tension.
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Presents an example of how one small company started a health programme for employees to avoid higher health‐care costs and to improve employee morale. Describes the process of…
Abstract
Presents an example of how one small company started a health programme for employees to avoid higher health‐care costs and to improve employee morale. Describes the process of developing the programme, and its success in detail to facilitate an analysis of what led to the success.
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The pace of new regulation has been quite rapid in the United States during the past fifteen years. Consider the number of major pieces of legislation that have been passed during…
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The pace of new regulation has been quite rapid in the United States during the past fifteen years. Consider the number of major pieces of legislation that have been passed during this time span and you immediately gain insight into this fast‐paced regulatory climate. It has been argued by some that oversight during the 1980s was lax and that regulations were much less enforced than in previous decades. This may be true in certain areas such as antitrust enforcement, but there can be no doubt that the total body of regulation has been expanding continuously.
Mecca Antonia Burns, Bernard Mukisa, Lydia Sanyu and Denis Muwanguzi
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Juan-Pablo Osman and Nancy R. Gómez
This chapter analyses the pilot episode of the ABC TV series Charlie's Angels (Spelling & Goldberg, 1976–1981) and the latest film of this media franchise, Charlie's Angels …
Abstract
This chapter analyses the pilot episode of the ABC TV series Charlie's Angels (Spelling & Goldberg, 1976–1981) and the latest film of this media franchise, Charlie's Angels (Banks, 2019). The chapter undertakes an analysis of the three main characters in the series pilot and the three starring roles in the film, applying methodologies proposed by the cinematic poetic formalism (Bordwell & Thompson, 2006) and observing specifically the roles and motivations of these six women from a feminist perspective. On the one hand, the TV pilot engages with several of the main premises of the second-wave feminism that was in full swing at the time the series was released. On the other hand, the 2019 film was launched in the contemporary era of post-feminism, reflecting a number of the concerns that shape the post-feminist agenda. However, the main argument of this chapter is that both the series pilot released in 1976 and the 2019 film construct ambivalent feminist narratives. The analysis reveals that the Charlie's Angels franchise fluctuates between characteristics that can be labelled as feminist discourses, but also as replicators of a patriarchal model. Forty-six years later, while a few things have changed for the Angels, we argue that the characters and franchise have not lived up to its potential as a transformative feminist text.
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Janet M. Alger and Steven F. Alger
Ever since Mead, sociology has maintained a deep divide between human and non human animals. In effect, Mead constructed humans as having capacities that he saw lacking in…
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Ever since Mead, sociology has maintained a deep divide between human and non human animals. In effect, Mead constructed humans as having capacities that he saw lacking in animals. Recent research on animals has challenged the traditional ideas of Mead and others by providing evidence of animal intelligence, adaptability, selfawareness, emotionality, communication and culture. This paper examines the human‐animal relationship as presented in Introductory Sociology Textbooks to see if this new research on animals has allowed us to move beyond Mead. We find outdated information and confused thinking on such topics as the relationship between language and culture, the development of the self in animals, and the role of instinct, socialization and culture in animal behavior. We conclude that, with few exceptions, the main function of the treatment of animals in these texts is to affirm the hard line that sociology has always drawn between humans and other species.
Jakeun Koo, Janet S. Fink and Younghan Lee
The present study aims to examine whether event size has a significant impact on consumers' perceptions of goodwill. In the relationship between event size and perceived goodwill…
Abstract
Purpose
The present study aims to examine whether event size has a significant impact on consumers' perceptions of goodwill. In the relationship between event size and perceived goodwill, sponsorship duration and sponsor-event congruence are tested as moderating variables.
Design/methodology/approach
This study conducts an experiment with a 2 × 2 × 2 between-subjects factorial design.
Findings
The results show the main effects of event size on perceived goodwill, and the moderating effects of sponsorship duration and sponsor-event congruence in the relationship between event size and perceived goodwill. Also, regression analyses test the relationships among the dependent variables including perceived goodwill, attitudes toward the sponsor, and purchase intentions.
Originality/value
Marketing practitioners may discover the merits of a corporation sponsoring local events at lower costs, and the importance of duration and congruency.
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Lilliemay Cheung and Janet R. McColl-Kennedy
The purpose of this paper is to critically explore the connection between social marketing and transformative service research (TSR), providing a conceptual framework and…
Abstract
Purpose
The purpose of this paper is to critically explore the connection between social marketing and transformative service research (TSR), providing a conceptual framework and implications for both theory and practice. The research explores the role marketing plays in a political deterrence campaign and its impact on service systems in meeting the needs of refugees and asylum seekers.
Design/methodology/approach
This qualitative research is based on 24 in-depth interviews with service providers, and refugees and asylum seekers and a critical discourse analysis examining campaign materials including political press statements, news media articles and government policy documents.
Findings
This paper explores where social marketing and TSR intersect in their aims to promote social change. TSR calls on marketers to address vulnerability related to social issues such as poverty, forced migration and discrimination. The research provides evidence that service systems actors use practices of resistance to challenge dominant discourses in attempts to relieve suffering for refugees and asylum seekers.
Research limitations/implications
The authors contribute by extending the body of work that investigates how service systems can relieve suffering. The study also examines how marketing tactics and strategies underpin a political campaign designed to deter asylum seekers crossing sovereign borders. The research makes three important contributions. First, the research focuses on a significant international problem of better understanding how service systems can relieve suffering for refugees and asylum seekers. Second, it examines how oppositional discourses impact on service systems’ ability to create and sustain social change. Third, it investigates how service systems actors deploy practices of resistance to enact social change.
Originality/value
This research highlights the important role of engaging as consumer-citizens to address social change, particularly for vulnerable groups, such as refugees and asylum seekers.
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Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the…
Abstract
Life studies are a rich source for further research on the role of the Afro‐American woman in society. They are especially useful to gain a better understanding of the Afro‐American experience and to show the joys, sorrows, needs, and ideals of the Afro‐American woman as she struggles from day to day.