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This study aims to address consumer attitudes toward and acceptance of commercial soymilk and dairy yogurts containing varying levels of fat.

A convenience sample was used, consisting of 185 students from a university in northern Louisiana. Four yogurts (soymilk yogurt, full fat dairy yogurt, low fat dairy yogurt, and non‐fat dairy yogurt) were evaluated. A 9‐point hedonic scale was used to evaluate each yogurt for overall acceptance. Questionnaires were used to ascertain consumer knowledge of the benefits of soy, attitudes toward soymilk yogurt and demographic characteristics of subjects.

Acceptance scores for soymilk yogurt were significantly lower than scores for traditional dairy yogurts ( p<0.0001). Consumer attitudes regarding the health benefits of soy correlated with overall acceptance of soymilk yogurt (r=0.29; p<0.0001). Results indicate that college students are unaware of the health benefits of soy, and presently prefer traditional dairy yogurt to soymilk‐based yogurts.

The results of this study provide useful information to nutritionists working with a college‐aged population. In addition to promoting healthy, convenient snacks, the education also should include information on the positive aspects of soy and its incorporation in the diet through tasty methods.

A decision support system (DSS) is a flexible, interactive, computerized approach intended to support administrators in their decision making activities and which is capable of providing direct, personal support for complex, managerial decisions. This paper presents an overview of DSS's major characteristics which can integrate the intellectual resources of individuals with the capabilities of the computer to improve the quality of decisions. Following a discussion of its capabilities, the various components of a DSS (database, model base, hardware and user‐system interface) are examined as well as the development tools needed. Examples of the applications of DSSs in two universities provide insight into the benefits a DSS can bring to educational administration. Finally, the paper considers various development and implementation issues pertaining to a decision support system in academic administration.

Teaching about nutrition is a crucial component of high school health education, with the potential to shape students' perceptions about food, weight and bodies and improve health outcomes. Weight-inclusive approaches have demonstrated success in improving body acceptance, decreasing dieting behaviors and anti-fat attitudes and improving health outcomes and may decrease weight-based bullying. However, little is known about nutrition education in high school settings. This study sought to understand how high school health teachers in Vermont are teaching about the connections between nutrition, weight and bodies and what influences their nutrition-focused curricular decisions. The goal is to inform the development of a novel weight-inclusive curriculum for high school health teachers in Vermont and beyond.

This study used case study methodology: qualitative interviews with eight teachers and document analysis of curricular materials.

Findings indicate that weight-normative activities and values dominate curriculum and that multiple levels exert influence on teacher curricular decisions. Findings confirm a need for the development and implementation of a weight-inclusive nutrition curriculum, professional development for health teachers and policy-level interventions as strategies to improve health outcomes.

Limitations of the data collection include a small within-case sample size and limited availability of documents to review. However, the triangulation of gathered and publicly available data ultimately supported an in-depth case study.

The findings from this study inform future directions for both curriculum and professional development for high school health teachers, which is essential for improving health outcomes, reducing stigma and moving toward justice. This is original work.

The present study aims to examine whether event size has a significant impact on consumers' perceptions of goodwill. In the relationship between event size and perceived goodwill, sponsorship duration and sponsor-event congruence are tested as moderating variables.

This study conducts an experiment with a 2 × 2 × 2 between-subjects factorial design.

The results show the main effects of event size on perceived goodwill, and the moderating effects of sponsorship duration and sponsor-event congruence in the relationship between event size and perceived goodwill. Also, regression analyses test the relationships among the dependent variables including perceived goodwill, attitudes toward the sponsor, and purchase intentions.

Marketing practitioners may discover the merits of a corporation sponsoring local events at lower costs, and the importance of duration and congruency.

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.

To determine how different voluntary leaves of absence (parental vs. community service) affect individuals’ preferences for working with either male or female supervisors. Drawing on role congruity theory, the authors examined whether individuals would least prefer supervisors who took voluntary leave that violated role expectations.

In Study 1, participants (n = 372) evaluated supervisors who took different forms of leave (none vs. parental vs. community service). In Study 2 (n = 202), the authors tested an intervention to reduce negative bias toward males taking community service leave. In both studies the authors examined the sex of the supervisor (male vs. female) on perceptions of typicality and supervisor preference.

Males who took community service leave were perceived as most atypical and were least preferred as supervisors. However, providing relevant research-based information about typicality reduced this bias.

The results show that people respond negatively toward males who take community service leave. Managers can help reduce this bias by providing relevant research-based information regarding community service leave.

This work is among the first to explore the consequences of community service leave and how it interacts with supervisor sex. The authors also identify a simple way to reduce bias against males who take community service leave.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

The aim of this paper is to explore the development of the North American Society for Sport Management (NASSM) and to map the foundation that specific individuals, historical works, and historians provided the founders of that organization and the field of sport management in general. The paper also aims to track the early beginnings of sport management and present sport as a viable area for business and management historians to conduct their research and discuss theory.

Following the initial work started by deWilde et al., this study drew on a wide range of primary and secondary sources and took an antiquarian and reconstructionist approach. Specifically, time-specific sport-related/focused dissertations, research articles, and archives from NASSM, along with published books and archives, were used to work toward the purpose of the study.

This paper illustrates that some of the critical founding members of sport management and NASSM drew upon the training of historians, with special emphasis from business history, and reacted to specific prompts to create the field (i.e. sport management). “History” and trained historians directly impacted the field of sport management by helping to establish NASSM, the Journal of Sport Management, and graduate study programs, in addition to fashioning the first field accreditation standards and seminal textbooks needed to educate the generalist or specialist sport management student.

This research only tracks the beginnings of sport management and focuses on the contribution of “history” toward its development. This work recognizes there were other influences that were critical to the development of sport management.

Over time, sport management scholars have moved away from their small historical base and more toward true quantitative preferences. While this has helped the field gain some respectability within contemporary preferences, the re-utilization of historical methods and/or perspectives can help serve the future of sport management and business/management history research toward the study of emerging topics. Through collaboration sport management's leadership can realize the potential of the historical approach/orientation and management historians can enjoy another outlet to communicate their thoughts regarding management topics and theories.

The paper highlights that sport is rich in context and available to use for the study of management theory and behaviors.